Listicles have acquired some unhealthy press over the previous couple of years, being accused of missing in substance and being overly subjective. Listicle 2.zero, the video listicle, is simply as unhealthy within the eyes of many, serving solely as a cellular model of an in any other case boring and baseless article.
Unfortunately for these naysayers, video listicles and listicles basically are as in style as ever. As defined on this Three Girls Media weblog publish, the listicle is a content material advertising format that works and doesn’t present indicators of going out of fashion anytime quickly. The lots love this simply digestible format and entrepreneurs should pry it from their cold-digitally-dead-short-attention-span fingers earlier than they offer it up.
What Are Listicles and How Do They Relate to Marketing?
Listicle is a time period used for articles made up of a bulleted or numbered listing, usually organized round a central theme. The time period combines the phrases “list” and “article.” Video listicles are movies that show the listing in a slideshow-esque format, often with enjoyable music enjoying within the background. Here is an instance of certainly one of Three Girls’ video listicles.
While listicle-based movies and articles could also be getting outdated for writers and entrepreneurs to create, they’re nonetheless an efficient advertising device, particularly for social media. Using them as a part of your enterprise’ digital advertising technique is a powerful transfer.
The excellent news is, whereas all listicles for many creators are thought of cliche, video listicles can in actual fact breathe new life into this tried and true advertising tactic. Consider utilizing video listicles to offer your self some selection whereas nonetheless offering your viewers with the organized content material they want.
Why Do People Like Video Listicles?
Why embody listicles in your advertising technique? People like them!
There are a number of very robust the explanation why audiences are connected to the listicle format, made solely higher by translating it right into a video platform. Because it wouldn’t be an article about listicles with out a listing. Here are eight the explanation why video listicles are liked amongst readers, and subsequently a powerful advertising tactic.
Viewers Know What To Expect
Listicles present a transparent expectation for the patron in each content material and format. When a viewer sees a listicle video they know that it’ll progress in a numerical vogue and supply brief succinct items of knowledge. This means they don’t have to waste power attempting to mentally digest one thing sudden.
They Fight Information Overload
Every person who goes on-line encounters huge quantities of knowledge inside minutes. Video listicles are a enjoyable manner to assist shoppers shortly type by way of the onslaught of knowledge encountered on-line each day and promote your advertising messages amongst the noise.
Our Brains Like Them
As defined on this article by Forbes, our brains like group. Video listicles present viewers a option to consumption data in probably the most organized format potential: the listing.
Beginnings And Ends
Video listicles are nicer to learn than the on a regular basis article as they supply a transparent starting and finish of the content material. A viewer may even look to see what number of minutes and seconds the video will take to finish. If the video is brief, then they know their time funding will likely be minimal, encouraging them to click on on the video.
Video listicle titles give viewers a transparent concept as to what the subject is, permitting them to decide on whether or not they are going to take the time to look at it.
List-based content material helps our reminiscence and knowledge retention. This article by CopyPress explains how listicles assist us keep in mind info in comparison with various codecs.
One-third of on-line exercise is spent consuming video. Video listicles mix video, which is turning into a extra in style advertising platform yearly, and the already-loved listicle format.
Sharing Is Caring
Video listicles are simple to share throughout platforms akin to Facebook, Twitter, Instagram and YouTube, making it extra seemingly that viewers will shortly hit share to move the knowledge on to their friends.
In different phrases, there are lots of the explanation why video listicles are the right option to ship content material to your readership. Ignoring this format as a result of it appears simple and foolish is a brief sighted tactic in terms of your advertising technique.
How To Get Started On Your Video Listicle
Follow these steps to create a video listicle for your advertising marketing campaign.
Video listicles are a mix of two codecs: a video and a listing. Thus, planning for a video listicle includes two units of steps. The first is to plan your content material. This could be performed in 4 steps.
Step 1: Choose Your Topic
For the most effective advertising outcomes, choose an interesting matter that can present helpful content material for your viewers.
Step 2: Choose A Marketing Keyword
Pick the subject of your listicle to align together with your advertising messages, and use that as your key phrase in your title. Even although you aren’t writing long-form content material, you continue to wish to apply website positioning guidelines to your title. A powerful key phrase may also make it clear to your viewers what they’re watching which, as you might keep in mind, is without doubt one of the causes viewers like listicle movies a lot. Do not trick your viewers by deceptive them with a poorly chosen key phrase.
Step three: Research
Research your matter for accuracy and likewise examine your competitors. Make positive your listing is actually distinctive and that you’ve sufficient related content material to incorporate. Don’t overlook to attribute your sources.
Step four: Write Your Points
Make your listing! If there’s a pure development to your listing, put it in that order. Remember to not make it too lengthy, too. A video listicle that runs six minutes will appeal to nobody; as a substitute, purpose for one minute or much less. Keep the sentences brief and succinct. Remember that this listing, in contrast to written listicles, will likely be transferring. Sentences which are too lengthy will make the reader miss content material or give up the video out of frustration.
Okay, you have got your title and your listing that has useful content material with a novel angle. The first step is now full. Next, you have to to create the graphic portion of the video listicle.
Tips For Creating A Video Listicle for Your Marketing
You can use numerous advertising components in your video listicle, akin to prime quality inventory images.
Videos are inherently picture and audio based mostly. Creating a video listicle includes each of those components. Here’s the best way to go about it:
Decide Whether You Will Appear On Camera Or Use Live Footage
If you determine to movie footage for your listicle then guarantee it’s of top of the range. Many folks simply use their iPhone or Android to do that, as cellular phone cameras have come a great distance, however don’t skip the tripod! Jittery fingers make for uneven footage.
You Can Use Stock Photos Instead
You don’t have to indicate any stay footage in any respect if you don’t want to. Video listicles could be simply as efficient with inventory photographs. Choose images which are high-quality, related and visually interesting. Vibrant footage are good, however don’t make them too busy with conflicting colours.
Ensure that your viewers is ready to observe alongside together with your factors by embedding subtitles. Make positive they’re simple to learn, concise and a sizeable font. This may also assist your viewers retain the knowledge supplied by reinforcing your advertising messages, plus it’s pleasant to those that are listening to and visually impaired.
You have the choice to relate your advertising video; listening to somebody talking to them can add a private contact for your viewers. If you select to do that, ensure that the audio is evident and that you’re annunciating your dialogue. Mumbling your manner by way of your message will solely frustrate your viewers. Write out your dialogue earlier than hand, and check out to not learn the listing factors phrase for phrase, as a substitute increasing somewhat on every level.
Consider Using Music
Sometimes visuals aren’t sufficient; music may help the viewer really feel just like the video is transferring ahead. If you’re utilizing narration, be certain the music isn’t so loud that it overpowers the voice talking. Pick one thing that matches the tone you need your advertising video to convey.
Create Your Marketing Video Listicle
To really create the video listicle, there are a number of easy and cost-effective platforms you should use. Hootsuite suggests utilizing Adobe Creative Cloud, particularly After Effects for movement graphics, and Audition for voice overs and music. However, these two packages require some coaching and could be sophisticated for inexperienced persons. Three Girls Media makes use of Canva to design slides for our movies and Adobe Spark to create the slideshow within the video. Both packages are simple to make use of and free! Remember, your video listicle doesn’t should be too sophisticated. As with all of your advertising, hold it easy!
Don’t Hate, Appreciate
In conclusion, you might by no means win a Pulitzer Prize for a video listicle, however they’re an necessary ingredient of a digital advertising technique as a result of viewers reply nicely to them. There are lots of added advantages for audiences, making them greater than only a foolish listing of arbitrary objects; they’ll present fast, related and simply digestible content material. As the creator, you may select whether or not to make them baseless or not. Therefore, do your self a favor and select related and robust content material for your viewers, then, put it in a video listicle.