Solutions Manual for Basic Marketing Research with Excel 3rd Edition by Burns

Name: Solutions Manual for Basic Marketing Research with Excel 3rd Edition by Burns | Test Bank Solution
SKU: Solutions_Manual_for_Basic_Marketing_Research_with_Excel_3rd_Edition_by_Burns
Price: 29.00 USD
Availability: InStock

$29,00

Complete downloadable Solutions Manual for Basic Marketing Research with Excel 3rd Edition by Burns. INSTRUCTOR RESOURCE INFORMATION
TITLE: Basic Marketing Research with Excel
RESOURCE:Solutions Manual
EDITION: 3rd Edition
AUTHOR: Burns, Bush
PUBLISHER: Pearson
Download sample

Add to Wishlist

Compare

SKU: Solutions_Manual_for_Basic_Marketing_Research_with_Excel_3rd_Edition_by_Burns Category: Pearson Tag: 3rd Edition, Basic Marketing Research with Excel, Burns, Bush, Solutions Manual

Description

Table of content

Chapter 1: An Introduction to Marketing Research
Chapter 2: The Marketing Research Industry
Chapter 3: The Marketing Research Process Including the Problem and Research Objectives
Chapter 4: Research Design Alternatives and Qualitative Research
Chapter 5: Information Types and Sources: Secondary Data and Standardized Information
Chapter 6: Data Collection Methods
Chapter 7: Measurement Scales
Chapter 8: Designing Data Collection Forms
Chapter 9: Determining Sample Size and the Sample Plan