Time is undoubtedly essentially the most worthwhile asset in our lives. Therefore, as people we’re all the time looking for comfort that saves us time in several actions that we feature out every day, corresponding to consuming info.
By utilizing our visible and auditory senses, we’re in a position to devour info quicker when watching a video. With the growing accessibility of upper bandwidth web over the previous decade, we’ve seen an enormous spike within the recognition of this type of communication.
Therefore, manufacturers are investing closely in video content material which they share throughout social media to attach with their viewers. Existing social media networks proceed to push video on their platforms, whereas new video-only platforms corresponding to TikTok are gaining huge traction.
It’s a really fascinating time for manufacturers and entrepreneurs to check how shopper behaviors are altering with respect to the recognition of video on social media.
New analysis performed by MotionCue highlighting video advertising and marketing developments on social media means that:
- Brands are persistently posting video content material on social media
- Marketers will proceed to take a position closely in social media video content material within the close to future
- Video, when in comparison with different types of communication, has yielded a greater ROI
About the Survey:
MotionCue’s “The Video Marketing Landscape in 2020 – Marketer and Consumer Survey” was performed amongst 500 entrepreneurs and customers by way of SurveyMonkey to know present shopper habits in addition to insights from entrepreneurs associated to on-line video.
The Key Findings
The analysis discovered that 78% of individuals examine their social feed very first thing within the morning. While 80% of individuals really feel they spend greater than 1 / 4 of their time watching movies when utilizing social media.
Businesses proceed to take a position money and time within the video, as, 82% of companies are posting between 1-Four movies a month.
While 77% of entrepreneurs are making quick movies to add as tales on social media.
When it involves totally different social media channels, 65% of individuals choose watching movies on YouTube in comparison with Facebook, Instagram and TikTok.
70% of individuals imagine that video is the #1 type of model communication that retains manufacturers on high of their minds.
Unlike what many might imagine, customers act positively in the direction of model movies which are partaking.
6 out of 10 individuals really feel extra linked to the manufacturers that use movies on social media.
80% of individuals imagine they don’t skip a YouTube advert in the event that they discover it related.
65% of individuals are prone to share a model video they like with their associates/household.
When we have a look at issues from a marketer’s perspective, we discover that:
66% of entrepreneurs have shared model movies on YouTube. Out of those, 73% imagine it helped the enterprise.
71% of entrepreneurs have shared model movies on Facebook. Out of those, 72% imagine it helped the enterprise.
68% of entrepreneurs have shared model movies on Instagram. Out of those, 65% imagine it helped the enterprise.
54% of entrepreneurs have shared model movies on LinkedIn. Out of those, 78% imagine it helped the enterprise.
These numbers present that almost all entrepreneurs share model movies on Facebook.
LinkedIn, alternatively, appears to be under-utilized contemplating that it has appeared to indicate the most effective outcomes.
55% of entrepreneurs have used dwell video to attach with their viewers. Out of those, 77% imagine it helped the enterprise.
72% really feel sq. movies carry out higher on social media in comparison with typical horizontal movies.
The future? 85% of entrepreneurs imagine that video will play an necessary position in advertising and marketing within the coming years. While 86% of entrepreneurs plan to include extra movies into their advertising and marketing technique within the coming years.
The recognition of video on social media doesn’t appear to be slowing down any time quickly. Brands that tapped into the facility of video early within the course of noticed huge payoffs.
However, with video turning into extra accessible and inexpensive, it offers an amazing alternative for entrepreneurs to attach with their audiences throughout varied social media channels.