So You Want to Be An Authority?


January 22, 2020·7 min learn

Thought management movies are an efficient approach to set up a person or a corporation as an authority in a selected area of interest or on a particular subject.

Jay Baer has a podcast about phrase of mouth advertising. Rand Fishkin has a weblog about search engine optimization. Ann Handley has a publication about storytelling in advertising. All three are examples of thought leaders who’ve discovered a distinct segment during which to turn out to be an knowledgeable.

No matter what your area of interest, video is a superb medium for sharing thought management content material with the world.

Thought management movies supply an academic perspective on a brand new thought. With the appropriate content material and the appropriate speaker, video is an efficient approach to interact your neighborhood whereas making your voice stand out as a frontrunner in your business.

  1. Contents
  2. 1.What is a Thought Leadership Video?
  3. 2.What Are the Benefits of Thought Leadership Videos?
  4. three.Where to Use Thought Leadership Videos
  5. three.1LinkedIn
  6. three.2Facebook
  7. three.threeYouTube
  8. three.fourBlogs and Articles
  9. three.5Video Library
  10. four.Types of Thought Leadership Videos
  11. four.1Talking Head Video
  12. four.2Fireside Chat Video
  13. four.threePresentation or Keynote Speech Video
  14. four.fourPanel Discussion Video
  15. four.5Video Podcast
  16. four.6Vlog
  17. 5.How to Make a Thought Leadership Video
  18. 5.1 Come Up with an Original Concept
  19. 5.2 Choose a Format
  20. 5.three Hit Record and Make it Sound Good
  21. 5.four Polish it Up with the Magic of Editing
  22. 6.Best Practices for Thought Leadership Videos

What is a Thought Leadership Video?

Keynote speeches, webinars, and interviews with business consultants are all examples of thought management movies. What they’ve in frequent is sharing a brand new idea or thought with an academic goal.

This top-of-funnel content material is usually delivered as a high-level overview by business consultants, however sensible recommendation and suggestions are by no means off-limits. The hottest and efficient thought management movies encourage motion and problem others to query their very own strategies.

Watch and Learn

Blake Smith, Vidyard’s Creative Director, explains what thought management movies are and the way to create an superior one. He’s joined by Mat King, Vidyard’s Video Production Manager, and the pair break down an instance to spotlight what an efficient thought management video seems like.

What Are the Benefits of Thought Leadership Videos?

These high-level, top-of-funnel movies are nice for any enterprise trying to set up itself as a frontrunner of their business. Because they’re usually discovered on social media, these extremely shareable movies may also help strengthen your model identification and construct neighborhood by inspiring dialog and engagement.


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