SetSail got down to construct a brand new approach to compensate gross sales individuals, the place based mostly on the information, firms might pay salespeople on the place they had been within the pipeline, not in only one large chunk after they landed the sale. They believed this method would allow salespeople to take extra dangers.

Such an method requires an excessive amount of knowledge to know the place the gross sales course of stands, and that knowledge infrastructure it seems is a good supply for generative AI. Right this moment the corporate introduced new capabilities to ask the system questions in pure language, which in flip will get translated in a SQL question and delivers a solution.

SetSail co-founder and CEO Haggai Levi says his firm realized that with a purpose to construct a good gross sales compensation system, it required getting key knowledge out of information silos. His firm constructed the underlying knowledge layer, and will show it not solely in dashboards with predefined knowledge, now they may make the most of that differently to reply very pointed questions.

“We spent a number of time previously three and a half years specializing in that knowledge infrastructure product that connects all of those silos collectively and provides you 360 diploma views utilizing dashboards — after which ChatGTP comes after which we understand, hey, that is like one other nice entry level into our knowledge,” Levi stated.

He factors out that ChatGPT isn’t simply good at writing textual content, it might additionally write code together with nicely structured SQL queries, that are ok to interchange dashboards with interactive dialogue on prime of the information.

“We’ve merged the GPT energy with the information infrastructure that we created. It simply makes ask your self, why do we want dashboards? We don’t want dashboards anymore as a result of we are able to ask the questions and reply them straight,” he stated.

Whereas he nonetheless sees constructing gross sales incentives as a viable thought, it seems that the information infrastructure he’s constructed has worth even should you’re not utilizing it for that unique goal. “In an effort to ship on our unique imaginative and prescient, we needed to create a really distinctive knowledge set that tracks every little thing mechanically…and what we discovered was that the infrastructure by itself has a number of worth to clients,” he stated.

So you possibly can start to ask particular questions like which offers are near closing, which gross sales persons are having hassle closing offers and who’s assembly with an govt resolution maker this week. The system connects to e mail, calendars, the CRM, the advertising and marketing automation system to construct an image and reply questions higher than merely taking a look at knowledge factors in a dashboard.

Along with these new capabilities, the corporate additionally introduced an $11 million funding led by Zoom Ventures, which itself just lately introduced Zoom IQ, a brand new conversational software that really is nicely aligned with SetSail’s new capabilities.

The corporate was based in 2018 and has raised virtually $50 million with the most recent funding.