Reel Stories from Real Sellers


January 16, 2018

Want to study what the very best within the biz are doing to promote utilizing video? Curious what outcomes precise gross sales groups have seen after utilizing video throughout the gross sales cycle? Well, you then’ll wish to watch our newest video that includes four business gross sales leaders who share with you a few of the finest tales and ways to maximise your promoting capabilities with video.

Featuring Scott Ingram from Sales Success Stories, Ryan O’Hara from LeadIQ, Evan Ebert from Fannit, and Ellen Stafford from Vidyard. These four cowl matters ranging from how did they improve response charges, the outcomes they’ve seen with utilizing video, to the right way to turn out to be extra comfy behind the digital camera.

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How has video helped you obtain elevated response charges and engagement?

Ryan O’Hara — LeadIQ

I feel one factor that video lets you do which you can’t with different mediums is entertain a prospect and that’s one thing that could be a utterly underrated factor that individuals are doing with video prospecting up to now. We’re all simply scratching the floor proper now on the right way to do and go about getting an account to reply to you over video. What you’re going to see although is that the very best folks which might be going to be your champion and be nice at video prospecting are the ones that may stand out doing one thing cool.

Ellen Stafford — Vidyard

To reinforce Ryan’s  level there Ryan, it’s nice for those who can entertain and be human. I keep in mind again once I was a gross sales improvement rep (SDR), I used to have the ability to ship a one to many emails, and I used to get nice response charges. Maybe they didn’t understand that I used to be sending the identical e-mail to many, that I used to be utilizing mail merge, however you possibly can’t do any of that anymore. We’re in a digital age, prospects learn about these items, they educate themselves on all of our completely different merchandise, all of our ways and issues like that gross sales groups are utilizing for prospecting. So on the finish of the day, people purchase from people, and in relation to calls, you solely have your tone and your phrases. Emails, you simply have your phrases. With video, you should use your physique language, and you’ll construct that familiarity, construct that belief, they will see that you simply’re a human reaching out to a different human.

What are you doing in these movies? What are the completely different ways in which you’re utilizing them?

Ellen Stafford — Vidyard

On my staff, we’re doing chilly prospecting. We’re doing a mixture of each sending selfie-style video, in addition to display seize movies. Our message is all in regards to the worth we are able to supply to these prospects, and we at all times wish to be customized. If someone has one thing particular on their LinkedIn, they simply wrote an article about an attention-grabbing matter that’s high of thoughts for us as effectively. We’ll be sure they know that we’re speaking to them as a human not simply as a title or no matter it could be.

Let’s speak in regards to the outcomes and what’s working

Evan Ebert — Fannit

I resent any opinion on the market that video is a development. I wrote a weblog for HubSpot about this, about video being constructed on a organic mechanism that’s not going to go away anytime quickly. Because it’s simply in your DNA. I used to be capable of sit in on Vidyards VP of Marketing, Tyler Lessard’s session at InBound this 12 months, and he was speaking all in regards to the psychology of video, he’s clearly tuned into it. The reality is, it’s going to provide the richest solution to join with folks. So, just like the handwritten be aware, video just isn’t going to exit of favor.

Ellen Stafford — Vidyard

Around particular ways, it’s nonetheless vital to remember your messaging and the size of your video. You wish to be sure to’re at all times honing in on it, what’s going to work on your prospects. For us, we’ve seen unbelievable response charge improve from utilizing video. Before GoVideo was a platform or product for us, we have been making them in QuickTime, we have been discovering methods to do it, and that’s actually the place the necessity got here from.

Ryan O’Hara — LeadIQ

The extra highly effective factor is with the ability to follow-up about it afterward, and that was, a superb instance of what made me finally select to turn out to be a Vidyard buyer. The factor that we observed that was large was, I despatched my e-mail, and I didn’t hear again from loads of prospects, however I noticed that I had six folks of the 20 I emailed,  watch my video proper once I despatched it. I assumed effectively that’s nice, what do I do with that? I made a decision to name a few of them and e-mail them proper after. All six of them become conferences. So the vital a part of the video isn’t simply making a video and hoping for a response, typically you must do some additional work to get that individual that watched your video to return again to you and reply.


If you’re a gross sales rep seeking to study precise methods to embrace video all through your complete gross sales course of then “Tips and Hacks for Selling with Video: Reel Stories from Real Sellers” is the video for you!

Are you utilizing any of those gross sales hacks in your cadence? Have others to share? Sound off within the feedback.


Header picture curtsey of Music Oomph https://musicoomph.com/

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Hannah Cameron

Hannah Cameron

Hannah was a Content Marketing Manager at Vidyard. When she isn’t planning killer content material or capturing enjoyable movies, you’ll discover her enjoying video video games, binging true crime podcasts, or planning her subsequent street journey!



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