Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%


September 20, 2016

Influitive, Marketo, Reltio and the University of Waterloo use personalization to face out, join with audiences and get large outcomes

KITCHENER, Ontario – September 20, 2016 – Today’s marketer is aware of that regardless of how necessary their message could also be, the most important problem is getting their viewers’s consideration and maintaining them engaged as soon as they’ve it. In this age of jam-packed inboxes, a easy video that includes the recipient’s title could make all of the distinction.

Organizations together with Influitive, Marketo, Reltio and the University of Waterloo have skilled direct outcomes utilizing Vidyard’s Personalized Video capabilities to transform extra leads, improve attendance at necessary occasions and even recruit extra college students. For instance:

  1. Influitive noticed a click-through price on its outbound e-mail marketing campaign that was eight instances increased than comparable campaigns.
  2. Personalized video drove consciousness of Marketo’s 2016 Marketing Nation® Summit and elevated occasion registrations.
  3. Reltio skilled an open price on its awareness-building e-mail marketing campaign that was 10 instances increased than the corporate’s common.
  4. The University of Waterloo’s Faculty of Applied Health Sciences greater than tripled its click-to-open price for emails to potential college students – and even introduced tears to the eyes of 1 new pupil’s father.

Influitive

Advocate advertising and marketing software program chief Influitive wished to triple attendance for its second annual buyer expertise, engagement and advocacy convention, Advocamp. To assist it stand out from all the opposite advertising and marketing conferences that promise to be thrilling and totally different, Influitive created a collection of movies about Buck, a wacky camp counselor character. This 12 months, Influitive personalised one of many movies to function the viewer’s title on advantage badge sashes to convey the “summer camp for marketers” expertise they might have at Advocamp.

Example of video personalised for recipient named Katie Watson

Personalization made an enormous distinction within the outcomes. For earlier Advocamp promotions, Influitive had a 16.1% open price, zero.7% click-through price and four.5% click-to-open price. The personalised video marketing campaign crushed these numbers with a 29% open price, a 5.5% click-through price and 18.7% click-to-open price. The click-through price was eight instances increased and the click-to-open price four instances increased than their different campaigns.

“Everyone says their conference is the best, the most interesting, the most important to attend, but anyone who’s attended these events knows that’s not always true,” stated Jim Williams, vice chairman of selling at Influitive. “We wanted to show our audience that we were planning something really special and worth their time to attend. Advocamp 2016 was our biggest yet, and we give a lot of the credit to the personalized video campaign for capturing the attention and interest of target attendees.”

Now Influitive is planning on doing not less than three extra personalised movies over the following 12 months, together with as a part of its account-based advertising and marketing technique.

Marketo

Marketo additionally invests closely in its annual trade convention, the Marketing Nation Summit, and personalised video helped draw extra folks to its 2016 occasion. In reality, Marketo’s video was immediately accountable for greater than 50 registrations price greater than $70,000 in direct income.

Example of video personalised for recipient named Katie Watson

“Getting your audience’s attention is harder than ever in today’s world of crowded inboxes,” stated Heidi Bullock, Group Vice President, Marketing at Marketo. “Personalized video is an amazing – and effective – tool for helping today’s marketers make sure their messages stand out, get noticed and ultimately produce results.”

Reltio

Reltio, a knowledge administration platform that delivers dependable knowledge, related insights and advisable actions, despatched its first personalised video marketing campaign to greater than 10,000 contacts to construct consciousness and drive curiosity in its flagship product providing. The personalised thumbnail exhibiting the viewer’s title on a mug led to open charges 10 instances increased than the corporate’s common. Nearly 30 p.c of the individuals who opened the emails really considered their movies and engaged with the marketing campaign.

Example of video personalised for recipient named Katie Watson at firm Keyboardly

“We were blown away by the performance of our personalized video campaign and how well it worked to engage both warm and cold prospects,” stated Ramon Chen, Chief Marketing Officer at Reltio. “But it didn’t end there, we correlated the viewing data with the master profiles managed in our own Reltio Cloud platform for a 360-degree omni-channel view. Then we used Vidyard’s A/B split testing on thumbnails, and relaunched the campaign with even better results. If you want to do personalized video, you first need accurate, reliable personal data, then you need Vidyard.”

Reltio views Vidyard’s personalised video as a groundbreaking aggressive benefit, however they aren’t stopping there. Reltio, who dedicated to 4 movies, is readying its subsequent installment that may additional push the envelope of what’s doable. Their subsequent video shall be a spy-action thriller for use with account-based advertising and marketing campaigns with hyper-personalized messaging. Reltio additionally doesn’t restrict using personalised video to simply prospects, prospects and companions. Other audiences which have acquired personalised movies and have resulted in important impressions and consciousness embody media, analysts and companions.

University of Waterloo

With roughly 100 universities in Canada and 1000’s extra within the United States, University of Waterloo has lots of competitors. Prospective college students worth the college’s lecturers, however in relation to selecting a college, additionally they wish to know what it will actually be prefer to attend. To appeal to the very best high quality college students and get them to transform from candidates to enrolled college students, the Faculty of Applied Health Sciences created a personalised video that will put the viewer within the footwear of a pupil being dropped off on the primary day. It was designed to attraction to each potential college students and their dad and mom.

Example of video personalised for recipient named Katie Watson

“Video is such an important medium to convey an emotional response. I wanted to capture a range of emotions,” stated Sal Aziz, head of selling and recruitment on the college. “I wanted the decision to come from the left brain, not the right brain. I wanted it to become emotional, not logical. One student told me his father cried after watching the video.”

The click-to-open price for the video was 70.7%, a large improve over their common of 20% for different recruitment emails.

“The beauty of personalized video is that it brings viewers right into the story in a creative and relevant way, making them want to engage further with your message,” stated Michael Litt, CEO and co-founder of Vidyard. “For marketers, it’s an amazing way to stand out from the crowd while connecting with buyers on an emotional level to create a memorable experience. That doesn’t happen with an email.”

To view extra examples of profitable personalised movies, go to Vidyard’s Personalized Video Hub: http://personalizedvideo.hubs.vidyard.com/

Or signal as much as have your individual personalised video despatched on to your inbox: https://www.vidyard.com/platform/personalized-video/

About Vidyard
Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps companies drive extra income by means of using on-line video. Going past video internet hosting and administration, Vidyard helps companies drive better engagement of their video content material, observe the viewing actions of every particular person viewer, and switch these views into motion. Global leaders comparable to Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch viewers into prospects.

Media Contact:
Brad Hem
Phone: (281) 543-0669
press@vidyard.com

Matt Habermehl

Matt Habermehl



Source hyperlink Video Marketing Tips

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