New Vidyard Interactive Player Makes Videos More Engaging


September 28, 2016

Going past e-mail gates and surveys, Vidyard allows dynamic in-video content material resembling real-time pricing, social media updates and choose-your-own-adventure demos

KITCHENER, Ontario – September 28, 2016 – Vidyard, the video platform for enterprise, at this time launched its new interactive video participant, giving entrepreneurs, gross sales groups and others customers highly effective instruments to enhance viewer engagement.

Organizations that aren’t utilizing Vidyard’s new participant for his or her B2B video campaigns are restricted to annotating movies with small textual content containers in a nook of their video. With Vidyard’s superior annotations powered by HTML and JavaScript, the probabilities change into almost infinite. Users can add real-time pricing to movies in order that it’s at all times up-to-date, combine different companies resembling assist desk ticketing software program into video, overlay lead seize kinds and surveys, or insert a “buy now” button instantly within the participant to transform clients whereas their full consideration is on the services or products.

“Video in and of itself is already more engaging than other media, but when you add interactive features, the experience becomes that much richer,” stated Michael Litt, CEO and co-founder of Vidyard. “Like personalization, interactivity pulls the viewer in to the content and makes them part of the story while providing deeper insights into what they want.”

Powerful capabilities with Vidyard’s new interactive participant embrace:

  • Choose Your Own Adventure: Guide clients on their very own distinctive viewing journey by permitting them to decide on which movies they want to see subsequent or directing them to extra sources like content material property and webpages.
  • Lead Capture: Add a completely customizable kind to any a part of your video, and the data entered and detailed analytics in regards to the viewer’s engagement will probably be pushed instantly into your Marketing Automation Platform.
  • Calls to Action: Turn a daily video into a strong lead technology software with call-to-action occasions. Pop-out CTAs capitalize on the worth of an engaged viewer, and Final CTAs for submit video actions resembling signing up for an occasion. Setting these up are simple with our WYSIWYG editor.


With its new superior annotations and interactive video capabilities, Vidyard continues its document of innovation within the video advertising and marketing trade. Vidyard is the one video platform supplier to supply superior interactive video, video personalization and viewers engagement insights absolutely built-in with main advertising and marketing automation, CRM and enterprise analytics options.  

Check out this instance of the brand new interactivity options:

About Vidyard

Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps companies drive extra income via the usage of on-line video. Going past video internet hosting and administration, Vidyard helps companies drive better engagement of their video content material, observe the viewing actions of every particular person viewer, and switch these views into motion. Global leaders resembling Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch viewers into clients.

Media Contact:
Brad Hem
Phone: (281) 543-0669
press@vidyard.com

Matt Habermehl

Matt Habermehl



Source hyperlink Video Marketing Tips

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