Mozart Data got here out of the Summer 2020 Y Combinator cohort with an concept to offer an information stack in a field for firms. Since then, it has raised $19 million and attracted 100 clients, however the founders acknowledge that to draw new customers to the platform, particularly in right this moment’s financial atmosphere, may take some creativity.

Immediately, the corporate introduced Mozart Sonata, a free tier (and enjoyable play on phrases), meant to assist firms get snug with the platform and maybe finally develop into the pay variations of the product, Peter Fishman, CEO and co-founder, advised TechCrunch.

“We needed to get folks utilizing our knowledge infrastructure earlier and earlier, and so we tailor-made an answer for these firms, who could be dealing with extra excessive financial headwinds,” Fishman mentioned.

The corporate provides a lot of providers concerned in processing knowledge together with extracting the information from a wide range of sources, inserting it in an information warehouse, Mozart’s or Snowflake, after which placing that knowledge to work in dashboards, charts and alerts. The thought is to offer all these providers for the shopper from a single vendor.

The strategy seems to be working. The startup doubled the variety of clients utilizing the platform since final yr’s $15 million Series A funding announcement, however the founders needed to get extra folks concerned. The freemium mannequin builds a pure high of funnel for the product, whereas making it accessible to a gaggle of potential customers, who may not be far sufficient alongside to pay for an answer.

“It’s actually the case that we’ve all the time preferred the land and develop concept, and that is simply type of the acute of that concept the place [we] can wager on the product being so nice that [we] can truly not simply promote it initially for a small contract and develop that contract, however supply a free tier and have a lot of these folks convert into paying clients [eventually],” Fishman mentioned.

As firm co-founder and CTO Dan Silberman identified, this can be a strategy to see how the product works to hook up with knowledge sources and construct tooling round that knowledge. “In follow, meaning you’ll be able to normally get like one govt dashboard, or a bit bit of knowledge alerting in your knowledge in Salesforce or one thing like that,” Silberman mentioned.

When you see the worth and also you need to discover extra, you would wish to maneuver to one of many pay tiers. “After which once you see that’s offering you worth, and now you need these different dashboards otherwise you need to add these different knowledge sources, then you definitely may begin bumping up in opposition to the boundaries of the free plan,” he mentioned.

Mozart Sonata is out there beginning right this moment. Mozart Knowledge launched in 2020 and right this moment has 100 clients and 25 workers.