Methods to Write a Web site Redesign Proposal + Instance Template

Ad - Web Hosting from SiteGround - Crafted for easy site management. Click to learn more.

Along with technical abilities and creative expertise, web designers should know find out how to write a web site redesign proposal.

Not like a web design proposal, the web site redesign proposal conveys the plan and necessities for bettering an current website’s look and efficiency.

If written correctly, your undertaking proposal could assist you to win bids and achieve new shoppers. Subsequently, it’s a worthwhile talent all web site designers ought to grasp ‒ particularly these desirous to start a web design business and tackle greater initiatives.

This text will cowl all the weather to incorporate in a web site redesign proposal and find out how to showcase them correctly. We may also present a web site redesign proposal template with helpful ideas.

First, let’s dive into the aim of writing a web site redesign proposal.

A web site redesign proposal is a doc that particulars proposed modifications to revamp an current web site to attain particular outcomes, equivalent to improved person expertise and better site visitors. Internet designers normally write a web site redesign proposal to reply a request for proposal (RFP).

Why Write a Web site Redesign Proposal

When a enterprise needs to revamp its firm web site, it sends a request for proposal (RFP) to distributors for a possible collaboration.

web site designers and web design agencies can submit an online design proposal to reply the web site redesign RFP and enter the bidding course of.

The corporate then picks a winner whose proposal finest aligns with the corporate’s expectations. On this case, writing a compelling web site redesign proposal makes you stand out from the competitors.

A web site redesign proposal additionally helps to create alternatives for brand spanking new initiatives. Not like a web site design proposal that targets shoppers who don’t have a web site but, it promotes useful modifications to the possible shoppers’ present web site.

What to Embody in a Web site Redesign Proposal

Internet redesign proposals can be found in numerous codecs, so it’s finest to draft your personal proposal template. Nevertheless, there are a number of key parts to incorporate in a successful proposal. Let’s check out every of these to raised perceive their function.

An Introduction to Each Companies

Beginning the proposal with the potential shopper’s firm background emphasizes your understanding of their enterprise values and tradition. Corporations associate with distributors conversant in their group, as they’re extra more likely to fulfill the undertaking necessities.

Comply with it up along with your or your company’s background, achievements, and web design certifications. Doing so helps to construct belief and set up your credibility as an professional within the business.

This part contributes to leaving a robust first impression in your potential shopper, so do thorough analysis to jot down the proper draft.

Describe the Potential Advantages of the Redesign

A web site redesign RFP normally states the undertaking’s fundamental purpose to draw the correct vendor for the job. Extra advantages in addition to the shopper’s anticipated outcomes can be a plus level.

Showcasing the potential advantages of a web site redesign undertaking creates a necessity in your design providers and doubtlessly influences their choice.

Assist your suggestions with related screenshots of the present web site and new design ideas to enhance them. Doing so exhibits you might have researched the web site redesign RFP and your proposal has what it takes to attain its targets.

Shopper Testimonials

Testimonials present that you’ve got offered comparable web site redesign providers to different shoppers up to now and exceeded their expectations.

Like achievements and awards, optimistic testimonials are a testomony to your high quality and work ethic. Subsequently, they assist make an impression on future net design shoppers.

Offered Providers

Describing your web site redesign providers provides the shopper and stakeholders a greater understanding of your work. It ensures everyone seems to be on the identical web page relating to their expectations. Thus, guarantee they align along with your proposed resolution to the shopper’s downside.

When you’ve got performed the same undertaking earlier than, embrace a portfolio of your earlier work within the web site redesign proposal or as a separate doc so as to add worth to your bid.

A Timeline for the Proposed Answer

The proposed timeline helps you estimate the finances and time wanted to complete the undertaking. It chronologically covers every milestone’s deliverables, undertaking actions, and supply date ‒ giving the shopper and stakeholders a more in-depth look into how you’ll deal with the undertaking.

When proposing an answer to your shopper’s downside, take into account its length. Purchasers typically set a hard and fast date to launch their new web site and resume its performance. When you can’t suit your proposed resolution into that timeframe, the potential shopper will almost certainly drop your bid.

Alternatively, creating an unrealistic timeline to win the RFP for web site redesign will solely damage the shopper’s belief and your model repute. Subsequently, order the duties based mostly on their dependencies to make sure optimum workflow effectivity.

Take into account making a Gantt chart to visualise the undertaking’s milestones and activity dependencies, making the information simpler to learn.

Finances Estimate

Breaking down the undertaking’s finances is a key part that may make or break your bid. Whereas charging much less makes your web site redesign proposal extraordinarily engaging to shoppers, it could be a nasty enterprise transfer that may maintain again your corporation progress.

Worth your bid appropriately by together with the price estimation of all undertaking assets required to ship the proposed resolution. Don’t overlook to issue within the web site’s sort, complexity, scope, and measurement.

Estimate the price of human assets by multiplying the speed of builders concerned within the web site proposal by the undertaking’s time estimation. You need to nonetheless embrace your skilled price even if you happen to’re outsourcing.

Materials prices embrace new web site internet hosting, extension licenses, and web site themes. You possibly can bundle them into a number of plans and add new options like social media integration, new design parts, and useful resource upgrades as upsells.

For example, Hostinger’s professional web hosting plans allow you to arrange and handle the shopper web site from a single dashboard.

Additionally, take into account the audience of your web site proposal when brainstorming upsells to optimize income.

Cost Particulars and Milestones

Detailing the undertaking’s fee phrases and milestones from the start ensures all events know their monetary and work obligations. Moreover, it retains the undertaking on monitor and builds belief between you and the shopper.

Begin by assigning a financial worth to every milestone on the web site proposal based mostly on the price estimate for its deliverables. Many distributors use this milestone fee technique by asking for fee earlier than or after a activity’s supply date to keep up a wholesome money circulation all through the undertaking.

Be particular when itemizing the fee phrases to advertise transparency and accountability. For example, decide every activity’s completion standards and supply a contingency plan if the shopper asks you to take away a milestone.

Extra fee particulars to incorporate in your proposal template are the invoicing and fee strategies. Be sure that they’re dependable and align with the shopper’s preferences.

Authorized Half

All events should know their authorized obligations earlier than signing the web site redesign contract. Be sure that by together with an outline of authorized necessities you and the shopper should fulfill all through the undertaking.

Don’t overlook so as to add a termination clause with authorized penalties in case there’s a breach of contract. It permits you to terminate the contract early and protects your corporation from authorized liabilities if the shopper doesn’t carry out their contractual obligations.

Methods to Write a Web site Redesign Proposal

There aren’t any mounted guidelines for writing a proposal – customise your web site redesign proposal template to your focused shopper or web site redesign RFP.

Listed here are some ideas for writing a compelling web site redesign proposal template that stands out.

1. Decide the Ache Factors of the Shopper Web site

Top-of-the-line methods to create an attention-grabbing govt abstract is to deal with the restrictions of the shopper’s present website and the way these shortcomings can damage their enterprise. It encourages the shopper to maintain studying the web site proposal and doubtlessly creates a necessity in your providers.

Among the commonest web site ache factors embrace low web site site visitors, low conversion price, and inconsistent model id. Whereas some shoppers checklist their challenges with the present website, it’s higher to do your analysis and establish any ache factors the shopper could have missed.

Element your really helpful resolution within the physique of the web site redesign proposal. For example, recommend a SEO overhaul and new web site parts to drive natural site visitors and enhance model consciousness.

Lastly, checklist aggressive benefits to make your net design proposal stand out. For example, chances are you’ll leverage your extremely expert human assets, cutting-edge web design tools, or distinctive net design providers to persuade the shopper of your worth as a vendor.

2. Set Achievable Objectives for the Web site

When setting the undertaking targets in your web site redesign, use the SMART mannequin:

  • Particular ‒ set clear targets for you or your crew.
  • Measurable ‒ guarantee you may maintain monitor of your targets’ progress.
  • Achievable ‒ your undertaking targets ought to be difficult but possible with the obtainable assets.
  • Related ‒ the targets ought to contribute to your corporation’ progress and income.
  • Time-bound ‒ every goal will need to have a practical supply date.

When you create a listing of targets, organize them based mostly on their precedence. For example, if the shopper’s present website has fewer web page visits, the highest precedence is rising natural site visitors.

The remainder of the targets are secondary, providing extra advantages to the net redesign undertaking. A decrease bounce price, higher person expertise, and an improved navigation system are secondary aims that add worth to the brand new website past its main targets.

3. Define the Redesign Proposal

After figuring out the first and secondary aims for the positioning redesign, the following step is figuring out the options wanted to attain them.

For instance, if the web site redesign undertaking goals to extend natural site visitors, recommend including a running a blog performance and integrating social media to the brand new website.

Moreover, purpose to attain greater than the undertaking’s prime precedence targets to achieve aggressive benefits within the bidding course of. You are able to do so by including non-obligatory performance to deal with the secondary aims of the web site design RFP.

Utilizing the instance above, checklist non-obligatory performance like a remark system and person administration to assist the core running a blog options. Non-obligatory performance could circuitously contribute to the first goal, however it will increase the worth of the core options.

4. Estimate the Scope of the Redesign Proposal

A undertaking scope outlines the undertaking’s deliverables, necessities, and limits. Together with it in your web site redesign template helps to handle shopper expectations relating to the undertaking’s finances, assets, length, and outcomes.

Listed here are some ideas for creating a transparent undertaking scope in your web site redesign proposal:

  • Create a visible ‒ turning undertaking scope parts into diagrams and graphics makes it simpler for shoppers and stakeholders to grasp them.
  • Outline out-of-scope duties ‒ checklist duties irrelevant to the undertaking targets to keep away from sudden bills and impromptu obligations.
  • Specify the deliverables ‒ be particular when explaining the outcomes the shopper will obtain on the finish of the undertaking.
  • Tackle undertaking assumptions ‒ inform the shopper and stakeholders about any limitations and dangers that will have an effect on the undertaking’s outcomes and trigger scope creep.

5. Suggest a Finances

As soon as the undertaking scope is ready, estimate the web site redesign price. A number of budgeting strategies can assist you streamline the method. The 2 hottest embrace the bottom-up estimation and the three-point estimation strategies.

The bottom-up estimation method breaks down the undertaking’s required performance into particular person duties and estimates the time and assets wanted to finish them. This technique supplies probably the most correct estimates however takes longer to calculate.

As compared, the three-point estimation method makes use of earlier initiatives’ knowledge to calculate pessimistic, optimistic, and reasonable estimates. Having enter out of your crew members ensures the price estimate is cheap. Nevertheless, it’s essential to have historic knowledge to keep away from subjectivity.

Utilizing your most popular technique, current the price estimates for the web site overhaul in a desk to make your proposal template simpler to grasp. Embody a value abstract to save lots of your shopper’s time when reviewing the proposal.

Web site Redesign Proposal Template

After realizing all the important thing parts of a proposal and find out how to write one, it’s time to place your data into apply. We’ll cowl the three main sections of a web site redesign proposal template and supply examples that can assist you get began.

For this web site redesign proposal pattern, we’re utilizing a fictional firm referred to as “MyBusiness.” As there’s no one-size-fits-all resolution, we hope this web site redesign proposal pattern evokes your personal proposal template.

Drawback Assertion

The issue assertion part lists all the problems on MyBusiness’ present website. For example, the web site is experiencing fewer web page visits and the next bounce price. These findings are the highest precedence targets it’s essential to tackle.

Subsequent, broaden your downside assertion by pinpointing different points not said within the web site redesign RFP. Your observations present that the present web site is outdated, has a non-responsive design, and its design parts take longer than three seconds to load.

Clarify that these points would possibly discourage guests from exploring the web site and returning, affecting the bounce price and site visitors. The purpose is to persuade the shopper that you are able to do extra than simply repair the principle points. When you establish all the problems, begin itemizing potential options on the web site proposal.

Answer Suggestion

This part presents your options to the issue assertion. For instance, recommend migrating to a brand new content material administration system with higher search engine optimisation capabilities to drive extra site visitors to the shopper’s web site.

Then, checklist non-obligatory performance to extend natural site visitors, equivalent to running a blog instruments and social media integration. You possibly can provide search engine optimisation and paid promoting providers as an upsell to extend model consciousness and broaden the shopper’s attain by way of widespread social networks.

Moreover, provide the shopper a front-end makeover to rebrand the present website. For example, implement responsive design to ship a constant person expertise throughout all units. You too can create a brand new web site template utilizing web design best practices to assist the rebranding effort.

Estimated Time and Finances

This part showcases the proposed timeline, together with the beginning of the undertaking and the brand new web site launch, and finances estimates for the positioning redesign. Embody the next gadgets’ estimates and whether or not they’re recurring bills or not:

  • CMS
  • Web site internet hosting
  • Web site safety instruments, together with an SSL certificates
  • Instruments for running a blog and social media integration
  • A premium web site template (until you design it your self)

State that you’re utilizing the milestone fee technique, and there can be a deposit requirement earlier than the beginning of the undertaking. The deposit will cowl the CMS and internet hosting bills.

Tackle different queries posed by the shopper, equivalent to penalty and termination clauses, in your personal redesign proposal.


A web site redesign proposal helps net designers promote their providers to potential shoppers. With the correct proposal template, you may make them see the advantages of hiring you to transform their website’s look.

By means of this text, we mentioned the important thing parts to incorporate in a redesign proposal and offered tricks to make your bid stand out. We hope our web site redesign proposal pattern and template put together you for upcoming web site redesign RFPs. Good luck!

Web site Redesign Proposal FAQ

This part will reply a few of the most regularly requested questions on web site redesign proposals.

Methods to Estimate the Price of a Web site Redesign?

The price of a web site redesign depends upon three facets ‒ the present website’s state, human assets, and supplies. The previous covers the web site necessities, measurement, and complexity, whereas the others embrace builders and instruments required to construct the required performance. The larger the scope of the undertaking, the upper the price.

Who Is Concerned in a Web site Redesign Course of?

Relying on the undertaking scope, a typical web site redesign course of could contain an online developer, an online designer, and a undertaking supervisor. If it requires web site optimization, chances are you’ll want an search engine optimisation specialist, a copywriter, or a content material author on the crew.

How Ought to a Web site Redesign Be Introduced?

The best option to announce a web site redesign is to submit on social media or ship out an e-mail e-newsletter. Massive corporations normally write press releases or maintain launch occasions to construct anticipation round their new web site.


Jordana is a digital advertising and net growth fanatic. She loves spending her time in entrance of her laptop computer, engaged on new initiatives and studying new issues. When she’s not busy with work, you’ll find her touring the world looking for the perfect sushi!

Ad - WooCommerce hosting from SiteGround - The best home for your online store. Click to learn more.

#Write #Web site #Redesign #Proposal #Template

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *