Marketing foundation course –


Marketing (degree four) Syllabus

The Level four Marketing course is meant for individuals who want to purchase a background of the core actions present in advertising division of any firm.

Aims

The goals of this qualification are to allow candidates to develop a broad understanding in the important thing areas of:

  • Marketing Concept
  • Marketing Environment
  • Marketing Mix
  • International Marketing

Mode of supply: Online

Price: £125.00

Join the course on-line

Syllabus Topics

Marketing

  • The advertising
  • The value of selling
  • The affect of selling
  • Internal advertising
  • Marketing analysis
  • Strategic planning

The Marketing Environment

  • The firm’s microenvironment
  • The firm’s macro atmosphere

Marketing Organisation

  • Organisation Chart
  • Outsourcing and using companies
  • Management and management

Product

  • The product/service idea
  • Product combine
  • The Total Quality Management (TQM) Approach
  • The new product improvement
  • Portfolio evaluation
  • Product Life Cycle
  • Branding and model administration

Place

  • Channels of distribution
  • Push’ and ‘Pull’ methods
  • Total techniques strategy to distribution:
  • Direct response advertising
  • Database advertising

Price

  • Three views on worth
  • The strategic position of worth
  • Price sensitivity
  • Pricing strategies

The Promotion Mix

  • The communications course of
  • Planning the promotional marketing campaign
  • Advertising and the advertising combine
  • Promotion
  • Exhibitions, Sponsorship
  • The gross sales pressure

International Marketing

  • Internationalisation course of
  • Market entry technique selections
  • Export-pull impact of oblique market entry methods
  • Direct exporting actions
  • Direct funding actions
  • Using exterior companies

Join the course on-line

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