Magnet Media | Marketing Leaders Reveal at SxSW the Key Strategies to Tell a Brand Story that Cuts Through The Clutter During The Big Game

(Austin, TX) – March 7, 2019 – Austin’s SXSW competition is simply days away, and whereas many badge-holders are scrolling via listing of bands taking part in pop-up reveals in downtown bars and corporations throwing lavish “activation” events, entrepreneurs are signing up by the a whole lot for a totally different sort of efficiency: “The State of the Story: How Carbon Won ‘The Big Game’.”

The presentation is a collaboration between Carbon CMO Dara Treseder, Adidas Head of Sport Science Paul Francis and Magnet Media CEO Megan Cunningham. Treseder (who took over main advertising efforts at Carbon after work at GE, Apple and Goldman) will share methods from how she is taking a B2B tech model mainstream and placing it at the vanguard of the digital manufacturing revolution. Meanwhile, Francis will focus on Adidas’ distinctive use of athlete information and to drive innovation. And Cunningham will unveil their extremely anticipated The State of the Story 2019 developments report, showcasing how the proper story can produce measurable outcomes, even when competitors is at its most fierce. The group’s panel already has over 1000 “favorites” from festival-goers who’ve signed up to comply with its progress main up to the occasion’s first weekend on March 9, making it certainly one of the hottest displays at the competition.

“Our story needs to make audiences aware that products powered by Carbon are better,” Treseder mentioned. As Carbon’s first CMO, at age 30, Treseder added that her predominant focus is in “building education and awareness around what Carbon is and what it can do, using proprietary technology to make products faster, better, more economical, and more sustainable.”

“People love to learn from a success story that beats the odds, and that’s what our work with Carbon at The Big Game demonstrates,” says Magnet Media CEO Megan Cunningham. “The power of a well-told story distributed in a strategic way can change minds and overturn industries; and the playbook is being written today by data-driven leaders, like Dara.”

That playbook will likely be (partially) revealed to the SXSW viewers, as Cunningham will use the platform to publicly launch Magnet Media’s world developments report, The State of the Story 2019. The report shares insights from CMOs and the newest main analysis suppliers, and is a treasure trove of at the moment’s advertising developments. with contributions from consultants at manufacturers like Lyft, Brandless, The New York Times, OpenDoor, Olly, SoulCycle, and Walmart. Following the SXSW launch, The State of the Story 2019 will likely be accessible for personal classes and downloads at

“We hear and we craft stories about how other industries are being disrupted, but the Story industry is in a constant state of disruption,” says Cunningham. “There will always be a novel way to share a powerful story with an audience. The key for marketers is to understand those methods and when to use them to reach and engage their target in measurable ways.”

“The State of the Story: How Carbon Won ‘The Big Game’” will happen throughout SXSW’s opening weekend on March 9 from 5-6pm at the Fairmont Hotel in Austin. More data is on the market on the occasion’s official SXSW schedule web page.


Cunningham, Treseder and Francis will likely be accessible for interviews by appointment. Please contact Craig Lubman at or 631-767-1913 to schedule time with Adidas, Carbon or Magnet MediaCarbon Logo        


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