How We Took $30 And Created A Killer Valentine’s Day Campaign!


February 15, 2018

Emails aren’t READ, Videos are VIEWED, from all of us at Vidyard – Happy Valentines Day to you!

This Valentine’s day we wished to do one thing particular for our clients, we debated tips on how to pull one thing collectively that was private, fast to execute, didn’t use a lot finances, and obtained the message throughout that Vidyard loves its clients.

Do we ship all of them handmade valentines day playing cards? Buy everybody containers of sweets? Hire a person with a airplane to write down their names within the sky (oh wait we already did that).

In the ultimate hour, the thought clicked, a video sales space! We may embellish an workplace and let workers use the Vidyard Chrome extension to shortly document Valentine’s Day themed movies on their laptops to ship to clients. Using $30 value of decorations (our solely expense for this marketing campaign) the Vidyard Valentines Day Video Booth was created!

Throughout the day workers had been inspired (and tempted with donuts) to return all the way down to the Video Booth and document movies for his or her purchasers/clients to indicate them how a lot we cared. We additionally captured some behind the scenes moments with the time lapse video under. You’ll need to watch till the tip for an added deal with! 

The better part was that as a result of they had been utilizing Vidyard there was no exterior tools wanted. Staff merely leveraged the free Chrome extension, and recorded movies utilizing their laptops. This made it simple for our busy gross sales reps, and buyer success managers (CSMs) to document a bunch of non-public movies for patrons with no need a video manufacturing crew to shoot them.

How did our movies prove? Amazing! Clients had been blown away by the gesture, and it was an surprising deal with to their Valentines Day. Here are some examples of nice movies that had been recorded;

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There are many nice ways in which your group can use private video to shock, join with, and WOW your clients/prospects. You can use it to ship vacation messages like we did (St. Patrick’s Day Video Booth anybody?) however Vidyard may also be used to welcome clients to your group, rejoice their milestones, introduce them to their CSM crew, give product updates, assist with help tickets, and a lot extra.

Have some nice concepts of how your group can use Vidyard to reinforce experiences? Already utilizing Vidyard and need to showcase your inventive makes use of of it? Share it with me within the remark part under!

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Hannah Cameron

Hannah Cameron

Hannah was a Content Marketing Manager at Vidyard. When she isn’t planning killer content material or capturing enjoyable movies, you’ll discover her enjoying video video games, binging true crime podcasts, or planning her subsequent highway journey!



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