How Video Can Make Business Emails Personal Again

January 10, 2017

GoVideo permits gross sales professionals, govt leaders and buyer help groups to simply report personalised movies and add them to their e-mail conversations

KITCHENER, Ontario – January 10, 2017 – Vidyard, the main video platform for enterprise, at the moment launches GoVideo Enterprise, a business-class version of  GoVideo, the free video-recording instrument that makes it straightforward for organizations to embrace the facility of video for personalised communications.

“We all hate getting those phone calls that disrupt our day, or those impersonal emails from automated systems. So we built GoVideo,” says Michael Litt, CEO and co-founder of Vidyard. “GoVideo re-humanizes this type of business communication. It helps sales reps and other business professionals quickly create personalized video messages which are then available to their recipient, on-demand. It’s a win-win for all.”

Video creation has been sluggish to broaden past advertising departments as a result of it will probably include excessive prices, complexity, and vital time commitments. With GoVideo, it’s easy for anybody to create a video, share through e-mail, then monitor its success. Whether you’re prospecting and promoting, spreading worker bulletins, coaching, offering customer support, or supporting a brand new product launch; in at the moment’s workforce, video drives engagement. Customers have used GoVideo’s easy answer in lots of distinctive methods throughout their organizations, together with:

    • Inside Sales: Record and ship prospecting movies utilizing full-screen webcam mode, or create attention-grabbing product walk-through movies. Humanize communications with prospects by recording personalised picture-in-picture or full-screen captures.
    • Field Sales: Send curated follow-up supplies like testimonial movies, demos, or marketing campaign movies after your name, together with a personalised introduction. No longer will offers be missed as a result of gross sales reps didn’t have entry to the appropriate content material.
    • Solutions Consultants: Build and ship customized product demos utilizing display recordings or on-demand product movies.
    • Executive Communications: Send weekly replace messages to your whole firm utilizing full-screen webcam recording mode, or spotlight the priorities by sharing a slide.
    • Customer Success: Share on-boarding movies, customized how-to content material, or getting-started guides along with your clients.
    • Support: Create customized, personalised help movies that embody step-by-step directions, or ship current help supplies that tackle frequent issues.
    • Product Management: Record demos of recent merchandise and options. Collaborate with engineers, designers and QA groups. Capture suggestions and rapidly ship data on bugs and fixes clearly and concisely.

“It’s important for our sales teams to connect with customers on a personalized and authentic level,” says Bob Elliott, senior vp of world gross sales at Hootsuite.  “Many of Hootsuite’s sales professionals use GoVideo Enterprise to create fast, customized personal videos that stand out and bring the human element back into the sales process. GoVideo makes this process as easy as a click, record, and share.”

According to Marketo, when gross sales and advertising groups align, they see a 67% enchancment in shut charges. GoVideo Enterprise drives this alignment by giving gross sales groups the power to report customized movies and entry their current advertising video libraries immediately from their internet browser or e-mail consumer. This method, they will simply ship video content material on to prospects together with a personalised introduction.

With built-in monitoring powered by the Vidyard platform, video creators will know who’s watching what, and which video messages resonate with viewers. They’ll obtain rapid playback notifications that may get rid of the questioning of whether or not the recipient obtained or watched their content material. They can then prioritize leads in response to viewing historical past which is then pushed into current buyer relationship administration (CRM) programs and different enterprise functions. Video viewing information seems in context of different prospecting interactions together with earlier calls, notes, and emails for a holistic view of buyer engagement.

GoVideo Enterprise gives prolonged performance to GoVideo, the free, display video-recording instrument for Google Chrome, that provides anybody the power to create, ship and monitor video proper from their internet browser.

More Information:

About Vidyard

Vidyard (Twitter: @Vidyard) is the video platform for enterprise that helps organizations drive extra income via the usage of on-line video. Going past video internet hosting and administration, Vidyard helps companies drive larger engagement of their video content material, monitor the viewing actions of every particular person viewer, and switch these views into motion. Global leaders resembling Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch viewers into clients.

Media Contact:

Sandy Pell,

Senior Manager, Corporate Communications


Sandy Pell

Sandy Pell

Sandy Pell is the Head of Corporate Communications at Vidyard. She’s been named as one among Canada’s PR Top 30 Under 30 by PR in Canada, and one of many Top 20 Tech Women in Canada by the C100. When she is not crafting distinctive communications, you may discover her reworking clean areas into exceptional locations as a business mural artist!

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