How to Use Snapchat Video for Your Brand


August 18, 2020·6 min learn

Snapchatters are engaged social customers—ones who’re open to content material from manufacturers. Find out how to use video to interact them.

Snapchat is usually seen as a social platform that caters to teenagers, however as its viewers has grown, manufacturers have taken discover and are benefiting from the video advertising alternatives accessible on the social community.

Snapchat customers are loyal to the platform and prolific of their posting: 186 million folks use Snapchat day by day, posting a mixed three billion Snaps every day.

The ephemeral sharing app’s consumer base nonetheless skews youthful than most social networks: 71% of customers on the platform are beneath 34. And its youthful viewers is especially open to partaking with video content material shared by manufacturers, particularly if companies submit video Snaps which can be related to the viewers and slot in with common Snapchat content material kinds.

Your enterprise can develop its viewers and join immediately with prospects by making a video technique for Snapchat. This information will stroll you thru all the pieces you want to know to get began advertising your model on Snapchat.

  1. Contents
  2. 1.What are the Benefits of Using Snapchat Video?
  3. 1.1You Can Reach a Wide Audience
  4. 1.2You’ll Reach an Engaged Audience
  5. 1.threeYou’ll Reach Users That Engage with Brands
  6. 2.How to Use Snapchat Video for Your Business
  7. 2.1Snapchat Video Stories
  8. 2.1.1Specs for Snapchat Video Stories
  9. 2.1.2Best Practices for Snapchat Video Stories
  10. 2.1.threeHow to Share Video Stories on Snapchat
  11. 2.1.fourHow to Measure the Success of Your Video Stories
  12. 2.2Snapchat Video Ads
  13. 2.2.1Specs for Snapchat Video Ads
  14. 2.2.2Best Practices for Snapchat Video Ads
  15. 2.2.threeHow to Measure the Success of your Video Ads

What are the Benefits of Using Snapchat Video?

Snapchat video advertising presents some nice advantages to manufacturers trying to join with Millenials and Gen Zers. The platform began as a means for mates to share pictures and movies that disappeared after 24 hours. The brief lifespan of its content material makes it an intimate medium that encourages customers to share typically.

Snapchat has since branched out to enable companies to market their services on the platform. But, that sense of private connection remains to be there, which makes it a fantastic alternative for manufacturers trying to talk immediately with followers and prospects.

There are a couple of key advantages of sharing video on Snapchat.

You Can Reach a Wide Audience

Snapchat is thought for being beloved by Millennial and Gen Z customers. And whereas that’s true—making it a fantastic platform for connecting with youthful audiences—Snapchat’s consumer base is increasing. As of 2019, 52% of U.S. web customers age 26 to 45 have been lively on the platform. This implies that, with the suitable technique, you’ll be able to attain a various viewers utilizing Snapchat video.

You’ll Reach an Engaged Audience

Snapchat customers are a extremely engaged bunch. More than half of Gen Z customers verify Snapchat 11 occasions per day. And total, its customers spend round 30 minutes on the platform every day. With such a captivated viewers who revisit the app a number of occasions every day, you’ll be able to push out quite a lot of video content material on your corporation account with out overwhelming your followers.

You’ll Reach Users That Engage with Brands

Snapchat customers are extra open to partaking with manufacturers than customers of different social networks, even when they’re not acquainted with the model in query.

One survey of Snapchat customers discovered that just about three-quarters would open a Snap despatched from a enterprise and, almost half of the customers surveyed mentioned they’d open a Snap from a model they didn’t know.

That’s nice information for smaller or newer companies, because it means you’ll discover an viewers on Snapchat that’s keen to hear your message even when they aren’t already acquainted with your services or products.

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How to Use Snapchat Video for Your Business

Now that you’ve a greater sense of how your corporation can profit from advertising itself utilizing Snapchat video, let’s take a more in-depth have a look at the other ways you’ll be able to leverage video on the platform and the easiest way to join with audiences utilizing video content material.

Snapchat Video Stories

Snapchat Stories are a group of Snaps that you could add to on an ongoing foundation. Each particular person Snap out of your story can be dwell for 24 hours earlier than disappearing out of your account.

Specs for Snapchat Video Stories

Since Snapchat is a cellular app, you’ll need to ensure all of your video is optimized for vertical viewing on a cellular gadget.

Here are the perfect specs for Snapchat movies:

  • Recommended Resolution: 1080 x 1920 pixels
  • Aspect Ratio: 9:16
  • File Type: .mp4 or .mov
  • Maximum File Size: 32 MB
  • Video Length: three to 10 seconds lengthy
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