How to Use Real Estate Video Marketing to Sell More Property


March 26, 2020·9 min learn

Video advertising for actual property can assist you stand out from different realtors, make connections with potential dwelling sellers and patrons, and finally promote extra properties.

As anybody who’s ever checked out a “spacious two bedroom” in New York City and located it was only a shoebox is aware of, actual property images aren’t all the time correct. And customers and patrons comprehend it. Snapshots alone can’t actually convey gentle high quality, neighborhood vibe, or character. If your property has all these issues going for it, you ought to present them off. You ought to use actual property video.

The identical means images and the web supercharged MLS networks within the 1980s, so video is remodeling the enterprise right this moment. It’s permitting brokers, realtors, and brokers to present, not inform, and to make a connection from half a world away. This interprets into each industrial and residential gross sales. Today, 44% of dwelling patrons begin their search on-line and 73% of sellers are extra probably to listing their dwelling with an agent who makes use of video, experiences the National Association of Realtors. Half of all brokers say actual property video advertising is an enormous a part of their technique.

What makes video so efficient for brokers? Many say it helps them:

  • Explain issues extra clearly: It’s simpler to present how spacious a property is.
  • Book extra conferences: Video messages (despatched by way of electronic mail or social media) are 40% extra probably to be opened, 37% extra probably to be clicked, and 3x as probably to earn a response.
  • Save time: Once made, movies will be reshared, and you may add customized introductions to make outdated clips really feel new.
  • Drive offers ahead: Resolve questions quicker, showcase extra facilities, and cement a private connection.

Video can also be helpful for individuals in quite a lot of realty roles:

  • Sell facet brokers: Show your property in the absolute best gentle.
  • Buy facet brokers: Attract leads with video testimonials.
  • Brokers: Save time, develop your picture, practice brokers.
  • Builders: Increase demand, promote quicker.
  • Architects: Convey your property the way in which it was meant to be conveyed.
  • Inspectors: Explain, seize, and doc.
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