How to Use Pinterest Video for Business


August 6, 2020·eight min learn

Pinterest customers depend on the platform to assist them resolve what to purchase. Make certain they see your product in its greatest mild by making the most of Pinterest video choices.

Pinterest has all the time stood out amongst its social-platform friends as a neighborhood that drives significant person engagement. So it’s not shocking that Pinterest customers are twice as probably to say their time on the platform is properly spent, versus different social networks.

Unlike different social networks constructed across the immediacy of sharing, Pinterest is a neighborhood geared towards planning for future life occasions—weddings, residence renovations, holidays, a brand new meal plan, or an up to date gymnasium routine. Pinning is a visible and aspirational act. And pinners are constructing a imaginative and prescient board for their futures.

  1. Contents
  2. 1.What Are the Benefits of Using Video on Pinterest?
  3. 1.1Pinterest Users Have an Appetite for Video Content
  4. 1.2Pinterest Gives Video Prime Placement
  5. 1.threeVideo Drives Pinterest User Action
  6. 2.How to Use Pinterest Video to Engage Your Audience
  7. three.Pinterest Linked Videos
  8. four.Video Pins
  9. four.1Specs for Video Pins
  10. four.2Best Practices for Video Pins
  11. four.threeHow to Share a Video Pin
  12. four.fourHow to Measure the Success of Your Video Pins
  13. 5.Pinterest Video Ads
  14. 5.1Specs for Pinterest Video Ads
  15. 5.1.1Standard Width Promoted Video
  16. 5.1.2Maximum Width Promoted Video
  17. 5.2Best Practices for Pinterest Video Ads
  18. 5.threeHow to Share Pinterest Video Ads
  19. 5.fourHow to Measure the Success of Your Pinterest Video Ads

Because of the aspirational aspect of pinning, Pinterest customers are additionally very open to participating with manufacturers on the platform, if that content material is related and helpful to them. In reality, 90% of Pinterest customers say the platform helps them resolve what to buy.

So how can your enterprise have interaction with the visible, future-oriented viewers of Pinterest in a significant method?

Pinterest video is a comparatively new medium for participating audiences. And as a result of Pinterest is betting huge that video content material will resonate with its person base and drive extra engagement, the platform is presently rewarding manufacturers that produce high quality video on their web site with huge attain and prime content material placement.

All meaning companies that spend money on video advertising on Pinterest now may see an enormous return on funding, reaching new audiences and changing extra loyal clients.

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What Are the Benefits of Using Video on Pinterest?

While investing in an rising medium like Pinterest video might look like a danger for your enterprise, there are a number of compelling causes to embrace Pinterest in your video advertising plans.

Video is an ideal match for the DIY ethos of Pinterest. Video is a extremely visible instrument that matches naturally with a extremely visible social community. Here are a few of the high the reason why you need to develop a Pinterest video plan.

Pinterest Users Have an Appetite for Video Content

The major motive Pinterest launched its newest video instruments is that it was catering to its viewers’s preferences and habits. According to the corporate’s personal analysis, 75% of Pinterest customers say they’re probably to watch video that pursuits them—that’s in contrast to 55% of customers on different social media platforms. By producing the form of video content material Pinterest customers need, like how-to movies and short-form storytelling, you may guarantee you’ve got an keen viewers keen to have interaction along with your content material.

Pinterest Gives Video Prime Placement

To give its video instruments a lift and reward companies that use them, Pinterest prioritizes video content material in inner search.

When customers search for a subject, product, or model, the primary content material that surfaces of their search outcomes is related video content material. Because of that key placement and since comparatively few manufacturers have jumped into Pinterest video, your enterprise can get nice publicity and engagement as an early video adopter.

Video Drives Pinterest User Action

Much like on different social networks, video content material on Pinterest is a good instrument for driving useful interplay along with your model.

Research performed by Pinterest discovered that 67% of its customers have been impressed by a video to take motion. On the flip aspect, solely 32% of customers on different social networks stated the identical. With the proper video technique, Pinterest might help you flip informal browsers into dedicated consumers.

See It in Action

This fast video reveals what Pinterest video advertisements seem like in motion, together with how they present up in customers’ feeds and the way customers can work together with them.

How to Use Pinterest Video to Engage Your Audience

Since it’s clear that Pinterest video presents an amazing alternative to develop your viewers and drive extra gross sales, you want a greater understanding of the video codecs you may experiment with on Pinterest and get to know greatest practices for the platform, so you may be sure you’re sharing one of the best video content material to resonate along with your viewers.

Pinterest Linked Videos

Probably the simplest method to get began with sharing video to Pinterest is to use linked movies. That simply implies that reasonably than importing video straight to Pinterest, you’re merely pinning a hyperlink to a video that’s housed elsewhere, like on YouTube, Vimeo, or Vidyard.

There are two fast methods to pin linked movies:

  • Pin it Directly: Just as you’d do with a picture, you may pin straight from the web page the place the video’s embedded or hosted. Just go to the web page and use the “Pin It” Chrome extension. A window will seem so you may add an outline, then click on the button to pin the video.
  • Add a Link: You can even copy the URL of a video, navigate to Pinterest, click on Add a Pin, paste the URL straight, and share it.

While linked movies are a straightforward method to experiment with video on Pinterest, you gained’t see a few of the identical advantages you do with native video, together with larger search placement and a few auto-play choices.

However, relying on the place you’ve hosted your video, chances are you’ll be privy to extra superior video analytics.

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Video Pins

Video pins are the identify given to native video uploaded straight to Pinterest. Here are all the main points you want to grasp video pins for your enterprise.

Specs for Video Pins

It’s vital that you just use the right specs for your video pins, so your content material seems nice on any system. Pinterest prefers sq. or vertical video, since 85% of its viewers makes use of the platform on a cellular system.

  • File Type: mp4, mov or m4v
  • Encoding: H.264 or H.265
  • Maximum File Size: Up to 2 GB
  • Video Length: Minimum four seconds, most 15 minutes
  • Aspect Ratio: Shorter than 1:2 (width:top), taller than 1.91:1. Pinterest recommends making your movies sq. (1:1) or vertical (2:three, 9:16)
cover graphic for Social Video Specs Guide

Get the Social Media Video Specs Guide cover graphic for Social Video Specs Guide Every totally different social platform has its personal necessities for movies. Every single one is on this information. Get the Specs