Since video promoting is preserving its prime positions in the marketplace, operating profitable video advert campaigns stays a useful income supply, therefore a prime precedence for a lot of publishers throughout the globe. For what it takes, this activity can be unattainable to address with out a high quality video advert server answer.
What to search for in a video advert server
While a lot of trade distributors boast their distinctive AI-based video advert optimization capabilities, the important thing elements of a high-quality video advert server are how well-equipped it’s with configuration & administration options, how versatile it’s in phrases of integration, how exact it’s in phrases of reporting and, final however not least, whether or not it’s easy-to-use or not.
To put these in a listing, listed here are a few of the key benchmarks to seek for in video advert serving know-how:
- In-built video advert participant tech
- Compliance with main video advert demand sorts (VAST/VPAID, Google IMA, MRAID, OpenRTB, XML, and so forth.)
- Granular video stock configuration & administration options
- Broad advert waterfall setup capabilities (parallel vs sequential waterfalling, video header bidding, and so forth.)
- Transparent advert reporting & analytics (together with in actual time)
- Support of/compliance with respected model security options
- Robust API
- Intuitive account dashboard interface
- Qualified tech help
Video advert servers overview
While the variety of video advert servers at the moment supplied in the marketplace is sort of spectacular, let’s assessment no less than a number of fashionable options.
- One of the highest corporations in the marketplace
- Enables operating video in addition to show advertisements utilizing one advert server answer
- Includes a complete dashboard UI
- Offers a broad vary of third-party integration capabilities
- Precision of real-time reporting might be higher
- New function improvement & bug fixes could lag
- Pricing ranges at excessive degree
In brief, whereas Smart AdServer is an undoubtedly good video advert server to work with, it will not be as a lot inexpensive for mid-sized corporations.
- Video internet hosting choices
- Granular real-time reporting & analytics
- Whitelabel answer
- Custom function improvement obtainable upon request
- Qualified help & tech help
- No in-built video advert fraud safety (Third-party options supported, although)
- No automated video advert optimization (but handbook optimization capabilities can be found)
In brief, AdParticipant.Pro is value contemplating by each the publishers in search of a reasonably inexpensive, but high quality answer, and enterprise shoppers who want a versatile, customizable video advert platform or a whitelabel answer for his or her enterprise wants.
- Automated server-side advert optimization capabilities
- Build-in fraud safety tech
- Customizable reporting dashboard
- Lack of transparency relating to the utilized advert optimization mechanisms
- Implicit ambivalence of repute in the previous
In brief, whereas Aniview gives a strong, feature-rich video advert platform to its clients, its previous historical past with in-banner advert fraud allegations could be the cause to rethink its alternative by some companies.