How to Select a Video Ad Server in 2020


Since video promoting is preserving its prime positions in the marketplace, operating profitable video advert campaigns stays a useful income supply, therefore a prime precedence for a lot of publishers throughout the globe. For what it takes, this activity can be unattainable to address with out a high quality video advert server answer.

What to search for in a video advert server

While a lot of trade distributors boast their distinctive AI-based video advert optimization capabilities, the important thing elements of a high-quality video advert server are how well-equipped it’s with configuration & administration options, how versatile it’s in phrases of integration, how exact it’s in phrases of reporting and, final however not least, whether or not it’s easy-to-use or not.

To put these in a listing, listed here are a few of the key benchmarks to seek for in video advert serving know-how:

  • In-built video advert participant tech
  • Compliance with main video advert demand sorts (VAST/VPAID, Google IMA, MRAID, OpenRTB, XML, and so forth.)
  • Granular video stock configuration & administration options
  • Broad advert waterfall setup capabilities (parallel vs sequential waterfalling, video header bidding, and so forth.)
  • Transparent advert reporting & analytics (together with in actual time)
  • Support of/compliance with respected model security options
  • Robust API
  • Intuitive account dashboard interface
  • Qualified tech help

Video advert servers overview

While the variety of video advert servers at the moment supplied in the marketplace is sort of spectacular, let’s assessment no less than a number of fashionable options.

Smart AdServer

Benefits:

  • One of the highest corporations in the marketplace
  • Enables operating video in addition to show advertisements utilizing one advert server answer
  • Includes a complete dashboard UI
  • Offers a broad vary of third-party integration capabilities

Cons:

  • Precision of real-time reporting might be higher
  • New function improvement & bug fixes could lag
  • Pricing ranges at excessive degree

In brief, whereas Smart AdServer is an undoubtedly good video advert server to work with, it will not be as a lot inexpensive for mid-sized corporations.

AdParticipant.Pro

Benefits:

  • Video internet hosting choices
  • Granular real-time reporting & analytics
  • Whitelabel answer
  • Custom function improvement obtainable upon request
  • Qualified help & tech help

Cons:

  • No in-built video advert fraud safety (Third-party options supported, although)
  • No automated video advert optimization (but handbook optimization capabilities can be found)

In brief, AdParticipant.Pro is value contemplating by each the publishers in search of a reasonably inexpensive, but high quality answer, and enterprise shoppers who want a versatile, customizable video advert platform or a whitelabel answer for his or her enterprise wants.

Aniview

Benefits:

  • Automated server-side advert optimization capabilities
  • Build-in fraud safety tech
  • Customizable reporting dashboard

Cons:

  • Lack of transparency relating to the utilized advert optimization mechanisms
  • Implicit ambivalence of repute in the previous

In brief, whereas Aniview gives a strong, feature-rich video advert platform to its clients, its previous historical past with in-banner advert fraud allegations could be the cause to rethink its alternative by some companies.




Source hyperlink Video Marketing News

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