TD Bank remade considered one of their hottest adverts by having the unique actor movie it at his dwelling utilizing an iPhone 11 Pro (with just a little assist from his sister).
That advert’s now airing on TV and being promoted on-line.
In the unique video, a TD Bank worker dances round a seemingly empty department. In the quarantine-era model, the identical actor dances round his dwelling after utilizing cell banking to deposit a cheque.
The company producing the advert arrange the iPhone to transmit a reside feed to them. The workforce relied primarily on pure gentle, supplemented with a small lighting package shipped to the actor.
Remote video manufacturing is probably not glamorous, nevertheless it will get the job executed.
Whether you’re creating advertising movies, recording inside communications updates, creating educating movies, or need to up the standard of your gross sales movies, learn on to uncover how your group can produce superior video content material—even when you possibly can’t do it in individual.
- 1.How We Recorded an Entire Video Series Remotely
- 2.What Remote Video Production Equipment Do I Need?
- 2.1Webcam Remote Video Production Equipment
- 2.2Smartphone Remote Video Production Equipment
- three.How Do I Produce Videos Remotely?
- three.1How to Record Videos Remotely
- three.2How to Produce Videos Remotely Without Filming
- three.2.1Stock Video Footage
- three.2.threeLive Video
- three.2.4Existing Footage
- four.What Types of Video Can I Produce Remotely?
- 5.What Remote Video Recording Tips Should I Keep in Mind?
- 5.1 Consider What Makes Sense
- 5.2 Plan, Plan, Plan
- 5.three Set Up a Video Call
- 5.four Stage the Space
- 5.5 Ask for Test Shots
- 5.6 Give Yourself a Buffer
- 5.7 Check for Space
- 5.eight Maximize Production Resources
- 5.9 Organize Everything
How We Recorded an Entire Video Series Remotely
We recorded a complete video sequence with the video producer and all the expertise fully distant.
Our Canada-based Kitchener, Ontario workplace moved to totally distant on the onset of the COVID-19 pandemic, which offered our video workforce with a model new problem.
They had been already used to getting artistic and being relentlessly resourceful, however this was one thing else completely. How do you produce a video if you and your actors are all in separate places?
This is how we did it.
(Sidenote: The above video, in addition to the remainder of the social interview sequence it belongs to, was additionally produced remotely.)
It began with an thought round presenting recorded, asynchronous video as a very superior various to infinite video name conferences. From there, the video idea took form with the plan to spotlight just a few of the most important video conferencing fails any workplace employee is (by now) fairly acquainted with.
The humorous factor is, at first look, the movies may merely seem like a recording of a video name (and that’s, roughly, the concept). But much more went into them than that.
The sequence got here collectively thanks to the ingenuity of Vidyard Video Production Manager Mat King. In order to keep as excessive a high quality and as a lot enhancing management as potential, he hatched a plan.
And it went one thing like this: Set up a video name (satirically) to direct the expertise (4 Vidyard staff) and permit them to react to each other, however have every actor movie their very own portion of the video on their cell machine. In order to maintain that “video call feel,” the actors propped up their telephones on books and even taped them to their laptop screens to get the fitting angle.
Recording every bit like this gave Mat prime quality 1080p footage that he may extra simply manipulate than if he’d merely recorded the precise name. It additionally let him use totally different takes from totally different actors and allowed him to use every actor’s particular person greatest take moderately than the only one which was greatest for the group. It additionally let him determine the location and dimension of every individual’s “screen” within the video, moderately than being on the mercy of the video calling software program.
Using Adobe Premiere Pro, he edited the person movies to seem as if they had been a gallery view in a video conferencing software, even including in a little bit of laptop background to give the viewer the texture that they’re watching an actual video name.
But don’t take my phrase for it, look ahead to your self.
What Remote Video Production Equipment Do I Need?
Much like scrappy in-person video, your distant video manufacturing gear doesn’t have to break the financial institution.
Vidyard Video Production Manager Mat King put collectively a listing of his suggestions for each webcam and smartphone manufacturing setups.
Regardless of your setup, there are foremost parts you’ll need to produce high quality movies: A lightweight (or lights), a mic, and a digital camera.
While this gear will definitely bump up the standard of your distant productions, it’s undoubtedly not essential.
Use the webcam constructed into your laptop computer or your smartphone. Stack books or no matter you may have readily available to get your digital camera above eyeline for a flattering angle. Sit going through a window or arrange a lamp behind your laptop for higher lighting. In a pinch, use your headphones as a mic for clearer audio (you possibly can even pair them with a background noise-removing extension like Krisp to enhance your audio high quality).
Webcam Remote Video Production Equipment
Mat recommends the next distant video manufacturing gear (or comparable equivalents) to make producing webcam movies a breeze.
Smartphone Remote Video Production Equipment
Mat recommends the next gadgets as cheap however prime quality distant video manufacturing gear that’s certain to elevate the standard of your cell movies.
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How Do I Produce Videos Remotely?
When it comes to distant video recording, there are two foremost camps: Recording new video content material or utilizing animation, inventory footage, and/or different video instruments to put collectively a video. Depending on the state of affairs, each strategies may be fairly efficient.
How to Record Videos Remotely
Surprisingly (or maybe not, you intelligent reader), there are literally fairly just a few methods you possibly can report movies remotely.
On the (most likely pretty) apparent finish of issues are webcams and smartphones (or a “fancier” digital camera). On the much less apparent aspect of the spectrum there’s recording by way of video conferencing software program and display screen recording.
Then there’s very artistic options, like utilizing your Mac as a viewfinder to your iPhone digital camera (sure, actually) as a way to movie your self utilizing your telephone, however use the usually higher-quality rear-facing digital camera and nonetheless see your expression, framing, background, and so on. (Sidenote: I simply realized that is potential and suppose it’s an excessively intelligent method to improve the standard of your cell recording.)
And take note, these choices aren’t mutually unique.
For occasion, with our asynchronous video sequence, we had every of our 4 actors report their strains utilizing their cell phone, then used a video name to direct the expertise.
Vidyard Video Producer Mat King demonstrates how one can stage your area and arrange your equpiment to get the very best high quality distant video footage.
How to Produce Videos Remotely Without Filming
For no matter cause, if recording video footage isn’t possible or doesn’t make sense to your manufacturing, don’t fear. There are loads of different distant video manufacturing choices.
Using inventory footage, or supplementing your personal pictures with inventory video, is an effective way to make distant video manufacturing just a little simpler.
There are tons of web sites that provide a wide range of inventory video on almost each subject. Depending in your workforce’s wants, think about using a service that additionally gives video templates, sound results, music, and graphics as this may make issues simpler throughout.
Mat King, Vidyard’s Video Production Manager, recommends in search of a inventory video web site that enables for limitless downloads moderately than pay per license as this tends to give your workforce extra freedom.
Our video workforce likes Adobe Stock, Artgrid, and Envato Elements for inventory footage.
Many beginner-friendly video enhancing instruments even provide built-in inventory clips alongside video templates to make manufacturing simple peasy.
If you determine to go the inventory footage route, maintain consistency prime of thoughts. Look for inventory packs that embrace a number of clips from the identical creator as a way to get the pictures you want whereas guaranteeing your video maintains visible consistency.
If that’s not potential, be conscious of considerable modifications within the look and really feel of your footage. For occasion, if all your different clips are within the daytime, don’t stick a nighttime shot smack dab within the center. Viewers may not know precisely what’s mistaken, however they’ll know one thing’s off and that’ll distract them out of your message.
Whenever you possibly can, attempt to construct what Mat refers to as “B-roll threads” the place you employ a number of pictures of the identical individual from totally different angles or at totally different distances. This permits you to use just a few pictures to construct a narrative.
While animated video may sound like one thing that requires a ton of ability and coaching, it doesn’t have to be. There are loads of instruments that’ll permit you to create animated movies with none animation experience by any means.
Vyond (previously GoAnimate) is a well-liked one which Vidyard’s buyer expertise workforce makes use of frequently.
If social media video is large for you or if the factor you need to report is an interview or comparable, then doing it reside and saving the recording to repurpose could take advantage of sense for you.
A bonus right here is that viewers don’t have a tendency to count on plenty of flash from reside movies. So lengthy as your lighting and sound are first rate, folks will focus in your content material.
If you’ve produced video content material prior to now, you will have a number of the footage you want already. Be certain not solely to test the video clips that you simply’ve used, but additionally the fabric you left on the reducing room ground. There could also be footage that didn’t work prior to now however will make the proper B-roll shot to your present challenge.
Tourism group Destination British Columbia had to shortly pivot their messaging on the onset of the COVID-19 pandemic as journey restrictions abounded and borders closed.
In a matter of days, the workforce put collectively a video utilizing current footage and a remotely recorded voiceover.
What Types of Video Can I Produce Remotely?
First off, you possibly can report nearly any sort of video you need remotely. That stated, there are some codecs that extra simply lend themselves to distant manufacturing.
- Demo Videos: Keep it easy and do a display screen recording
- Recorded Webinars: Use a display screen share software to report your self narrating your slides
- Customer Testimonial Videos: Get your buyer to report a easy video answering just a few questions or sharing their story utilizing a webcam or cell machine—pump up the curiosity issue by including some (related) inventory footage or maintain it easy and simply edit down to the important thing factors
- Thought Leadership Videos: Use a webcam or smartphone to report a speaking head-style video sharing your insights or recommendation from wherever you’re or, go the video conferencing route and report an interview name with somebody your viewers will discover attention-grabbing
- Promo Videos: This relies upon a bit on what you’re selling, however no matter whether or not it’s a brand new content material asset or an occasion, it’s onerous to go mistaken with a talking-head video of somebody out of your workforce explaining why it’s worthwhile
- Explainer Videos: Producing explainer movies remotely works greatest in case you’re going the animated route, which is a well-liked alternative for a lot of organizations
What Remote Video Recording Tips Should I Keep in Mind?
I requested Mat King, our Video Production Manager, what he realized producing our #OneLessMeeting video sequence remotely. This is what he stated.
1. Consider What Makes Sense
If you’re deciding whether or not or not to try a distant video manufacturing, take time to contemplate whether or not you are able to do justice to your deliberate video in case you produce it remotely. If sure, take into consideration what technique makes probably the most sense for you. If not, ask your self whether or not that idea may be higher saved for a time when in-person manufacturing is feasible and what alternate options you may have obtainable.
2. Plan, Plan, Plan
Plan forward, simply as you’d with any shoot. Take the time to have conversations together with your expertise forward of time about what is going to occur throughout the shoot.
three. Set Up a Video Call
If you want to direct on-screen expertise, arrange a video name, even in case you’re not planning to do your precise recording that method. This will permit you to give route, reply questions, get folks to reshoot strains, and so on. to make sure you get precisely what you want.
four. Stage the Space
Your backdrop issues simply as a lot now as ever, so be conscious of it. You could also be extra restricted in your choices, however attempt to select an area that has pure gentle and minimal muddle.
If each aren’t obtainable in the identical spot, prioritize your lighting. Then, intention to stage the background by including in some gadgets that add visible curiosity—you don’t simply need a clean wall. If obtainable, pull in some vegetation or artwork.
5. Ask for Test Shots
If you’re having somebody report for you on cell or webcam, get them to report a take a look at shot with the arrange they plan to use as a way to assist them alter it as wanted. For occasion, it’s your decision them to get to prop up their webcam increased or take away distracting muddle from the background.
6. Give Yourself a Buffer
Book extra time than you suppose you want—particularly in case you don’t normally produce movies remotely. You could have your regular manufacturing instances down to the minute, however this can be a totally different factor altogether and you’ll need some buffer time to cope with sudden points or issues. This is an efficient rule of thumb regardless. People are at all times joyful to get a couple of minutes again when issues finish early, but when they run longer than anticipated, that may trigger your expertise to rush or distract them from the duty at hand.
7. Check for Space
If your expertise is recording video (particularly on cell), have them test their machine area forward of time. With our distant manufacturing, there have been a few factors the place the actors had to pause to clear some storage on their smartphones to make room for the video footage they had been recording. Mat recommends having roughly four GB free to be on the protected aspect.
eight. Maximize Production Resources
If you’re recording remotely, suppose prematurely about other ways you may use the footage. Then, take time throughout the shoot to get extra footage than you want for the challenge at hand.
That method you’ve made it simpler for your self to make totally different cuts of your video (as an illustration, to use on social media or in paid actions).
For occasion, when capturing our #OneLessMeeting sequence, Mat made certain he had the weather he’d want to have the option to do a 15-second reduce of the footage to use as a YouTube advert.
9. Organize Everything
Especially in case you’re getting footage from totally different sources, organizing your information and utilizing a constant naming conference is important.
Our #OneLessMeeting shoot included video information from 4 totally different actors, doing a number of takes every for a number of totally different movies. That’s plenty of footage to maintain observe of in case you haven’t organized it.
At the top of the day distant video manufacturing is loads like on-site manufacturing—it could simply require a bit extra outdoors the field considering than typical.
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