How to Make Videos Everyone Can Enjoy


August 14, 2020·11 min learn

Want extra video views? Longer view occasions? Better viewers engagement? The secret: Accessibility. Find out why everybody advantages from video accessibility options and learn the way to put them into motion.

Have you ever used an internet site or app and been annoyed by an unintuitive consumer interface (UI) or too-small textual content? If so, you may perceive how usability makes or breaks a product or content material. If you may’t simply and comfortably use it, it spoils the expertise.

This is what accessibility is all about: Designing digital experiences that everybody can use. Accessibility is necessary for a lot of causes, particularly when it comes to video. It allows individuals of all talents to join with and revel in video experiences.

  1. Contents
  2. 1.How Do You Make Videos Accessible?
  3. 1.1Video Captions
  4. 1.1.1What Are the Benefits of Video Captions?
  5. 1.1.2Video Captions for web optimization
  6. 1.2Video Transcripts
  7. 1.2.1What Are the Benefits of Video Transcripts?
  8. 1.2.2Video Transcripts for web optimization
  9. 1.threeAudio Descriptions for Video
  10. 1.three.1What Are the Benefits of Audio Description?
  11. 1.fourAccessible Video Players
  12. 1.four.1What Are the Benefits of Accessible Video Players?
  13. 2.Why Your Videos Must Be Accessible
  14. three.Video Accessibility Checklist
  15. four.How Vidyard Supports Accessibility

The World Bank estimates that 1 billion individuals (or multiple in seven) have a incapacity. When you contemplate that in accordance to the U.S. General Services Administration, over 70% of these individuals will depart a web site that lacks accessibility, you may be dropping a considerable portion of your site visitors.

Implementing accessibility can also be essential to complying with laws. Running afoul of accessibility legal guidelines can lead to enormous fines.

Accessibility is necessary for each compliance and customer retention. It’s additionally a greatest observe for video, regardless of who’s watching. Some accessibility measures really enhance your web site’s search engine marketing (web optimization). And if a video has accessibility options, all viewers—whether or not they have a incapacity or not—are literally extra doubtless to interact together with your content material.

How Do You Make Videos Accessible?

There are 4 key components to accessible video design and presentation: Captions, transcripts, audio description, and accessible video gamers. Each one performs an necessary function in guaranteeing everybody can take pleasure in your video content material.

Video Captions

Captions present a video’s voice-over, dialogue, and sound results in a text-based visible format.

There are two varieties of captions:

  • Closed Captions: These captions are separate from the video. They’re displayed by the video participant and will be turned on or off. Most video gamers help closed captions.
  • Open Captions: These captions are baked immediately into the video itself. They’ll show no matter whether or not the video participant’s captions are enabled or disabled. Open captions are nice for social media movies, since viewers will see the captions as they scroll by means of their feed.
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Vidyard Makes Accessibility Easier Create and share accessible video content material.

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What Are the Benefits of Video Captions?

Captions present accessibility for individuals with listening to impairments, since they could be unable to hear the audio content material in your video.

But captions are additionally helpful for viewers with out listening to difficulties. They’re helpful when viewers aren’t ready to correctly hear to your video, reminiscent of after they’re in a loud atmosphere (say on public transit) or in a setting that wants quiet (as an example, close to a sleeping child).

This signifies that the advantages of captions transcend accessibility.

  • 85% of Facebook movies are watched with out sound (Digiday)
  • Captions enhance video view time by 12% (Facebook)
  • YouTube movies with captions get 7% extra views (Discovery Digital Networks)
  • 80% of persons are extra doubtless to watch a video all through if it has captions (Tubular Insights)

It’s compelling proof that helps captioning your movies for all audiences.

Video Captions for web optimization

Captions have one other operate: Improving your rating in search outcomes. Like transcripts (which we’ll cowl within the subsequent part), closed captions are drawn from a textual content file, which means that serps can crawl that textual content for indexing.

However, as a result of open captions are inserted immediately into the video, serps can’t learn them, in order that they don’t contribute to web optimization.

Learn From the Pros

Vidyard’s Social Media Manager Charlie Rogers exhibits how open captions make an Instagram video participating, even when your sound is off.

Video Transcripts

Transcripts function each an augmentation and an alternate to video. Like captions, they current viewers with textual content variations of dialogue and sound results, but additionally describe related visible components. Viewers ought to give you the chance to learn transcripts as a wonderfully serviceable various to your video.

There are two varieties of transcripts:

  • Static Transcripts: These transcripts are offered in plain textual content.
  • Interactive Transcripts: These transcripts spotlight phrases as they’re spoken within the video, serving to viewers discover their place. Viewers can even click on phrases within the transcript to navigate to that time within the video.

What Are the Benefits of Video Transcripts?

Transcripts assist individuals who have problem watching or listening to your movies. The transcript presents the video’s content material in an alternate format that may be higher understood by assistive expertise like display screen readers. (We’ll cowl assistive expertise in additional element in a minute.)

Transcribed movies are additionally useful past simply this use. They’re nice for viewers with out disabilities who want to brush up on the video’s content material or skim it for related info. They additionally assist viewers who’ve problem understanding a speaker’s accent or the language the video was created in.

Video Transcripts for web optimization

Like captions, transcripts take the audio out of your video and put it on web page, making it accessible to serps. Like every other textual content posted in your web site, transcripts add to the searchability of your movies and might enhance their rankings.

Learn From the Pros

In this Chalk Talk video, Vidyard’s Tyler Lessard dives deep into video web optimization greatest practices—together with why video transcription is vital to web optimization. As you may see within the picture beneath, the web page that this video lives on incorporates a full transcript.

Audio Descriptions for Video

In an audio description, the visible content material of a video is verbally narrated. These descriptions are inserted into in any other case non-speaking sections of the video to illustrate what’s occurring.

Audio description isn’t mandatory for all movies. For instance, in selfie movies, there typically isn’t any motion that’s related to the video’s story—it’s only a face towards a background. However, in case your video has visible content material that’s necessary to the viewer’s understanding of the video, you’ll want an audio description.

There are a few methods to implement audio description:

  • Build Audio Descriptions into the Video: If the cadence of your video permits (i.e. there are lengthy sufficient pauses within the dialogue or voice-over to add descriptive audio segments), then you may implement audio description. You can select to have the audio description baked proper into the video, or you may add it as a secondary audio observe that viewers can allow or disable as wanted.
  • Make an Alternate Video: If audio description doesn’t mesh together with your video’s construction, you may make an alternate video. This separate reduce would come with longer pauses within the dialogue or voice-over to make room for audio description segments.

What Are the Benefits of Audio Description?

Descriptive audio advantages viewers who’ve problem seeing what’s occurring in your video by offering them with added context. With described visuals, everybody can have the same expertise whereas watching your video.

While captions and transcripts are useful for a lot of functions past simply accessibility, audio description isn’t fairly as multi-functional. However, it’s nonetheless helpful in sure conditions. For instance, viewers would possibly select to strategy your movies as audio-only, podcast-style experiences, reminiscent of when they need to eat your content material whereas driving.

Learn From the Pros

See how audio description sounds on this accessible model of the trailer for Disney’s Frozen.

Accessible Video Players

In order to make your video purposeful for everybody, your video have to be accessible—however so should your video participant.

Viewers interact together with your video in all types of the way. Some individuals use a mouse; some use keyboards; some use assistive applied sciences, reminiscent of display screen readers.

To be accessible, video gamers should:

  • Be controllable utilizing a keyboard or a display screen reader
  • Not mechanically play when the web page hundreds (as this will impede display screen readers and different assistive applied sciences)
  • Present choices to pause playback and regulate the amount
  • Have apparent participant controls in contrasting colours for better visibility
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Vidyard Makes Accessibility Easier Create and share accessible video content material.

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What Are the Benefits of Accessible Video Players?

Accessible video gamers profit anybody who makes use of assistive expertise to view movies.

Making video gamers accessible and straightforward to use can also be a common greatest observe. If you couldn’t simply management a video or if it blared at you as quickly as you loaded a webpage with no manner to flip it off, would you stick round to watch it?

Learn From the Pros

Mario Eiland exhibits a display screen reader in motion…in addition to the pitfalls of inaccessible video gamers.

Why Your Videos Must Be Accessible

Accessibility is a greatest observe that lets everybody take pleasure in your content material, no matter their talents. It’s additionally enshrined in regulation within the United States, Canada, the United Kingdom, the European Union, and past.

Many laws, together with the Americans with Disabilities Act (ADA), use the Web Accessibility Initiative’s Web Content Accessibility Guidelines (WCAG) as a framework.

The WCAG lists three tiers of accessibility requirements: Level A, Level AA, and Level AAA. Level AA is used because the benchmark for changing into ADA compliant. This signifies that it’s a very good customary of ADA accessibility to attempt for when implementing accessibility into your content material.

Video Accessibility Checklist

This guidelines lists a number of the questions you must ask about your movies so as to align with the WCAG’s Level AA customary. If you may reply all of them within the affirmative, you’re nicely in your manner to changing into compliant with video accessibility requirements.

This guidelines shouldn’t be exhaustive. The Web Accessibility Initiative has extra info on accessibility tips, in addition to the total record of success standards.

Video Captions

  • Do all movies, whether or not prerecorded or dwell, have captions?

Video Transcripts

  • Do all movies have transcripts?
  • Can assistive expertise parse the related info offered in your movies (reminiscent of construction, content material relationships, and content material sequence)? If not, is that info obtainable in a separate textual content format?
  • Can assistive expertise decide what language textual content is written in?

Audio Description

  • Do all pre-recorded movies have audio descriptions (or, in any other case, alternate options to the video content material)?

Accessible Video Player

  • Is all performance obtainable whereas utilizing a keyboard?
  • Can viewers pause and cease movies? Can they regulate the amount?
  • Do your UI, textual content, and graphical objects distinction with their backgrounds?
  • Are movies equally viewable in each portrait and panorama mode?
  • Can assistive expertise parse content material that requires consumer enter?
  • If hovering over a component exhibits further content material, is that content material persistent and dismissible?
  • Can cut-off dates be prolonged or disabled?

Video Design

  • Do directions for understanding movies keep away from counting on sensory traits, like measurement, shade, visible orientation, or sound?
  • Do flashes happen lower than 3 times per second?

How Vidyard Supports Accessibility

Improving your video content material’s accessibility can appear advanced, however Vidyard helps make it simpler. Vidyard’s accessibility-friendly options embody the flexibility to:

  • Configure movies to be paused, stopped, and have their quantity adjusted
  • Control playlists, autoplay, and sharing
  • Choose customized participant colours for better distinction
  • Support for a number of audio tracks
  • Create captions and transcripts for movies

Explore our Knowledge Base article to be taught extra about Vidyard’s accessibility options, together with advised greatest practices for video design and usefulness.

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Vidyard Makes Accessibility Easier Create and share accessible video content material.

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Lori Connor

Lori Connor

Lori is Vidyard’s Digital Marketing Copywriter. In over a decade, she’s written the whole lot from information tales to tech whitepapers. She travels the continent to hike, camp, and sword battle.



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