How to Make Good Interview Videos

January 15, 2020·7 min learn

Interview movies are a robust means to exhibit experience and interact your viewers. Plus, they’re simple to produce.

Recording an interview video could seem easy—we’re speaking about an individual in entrance of a digital camera proper? But there’s really so much to think about in order for you to keep away from a boring appear and feel. Paying consideration to the content material, arrange, and recording course of can take your interviews from boring to dynamic.

  1. Contents
  2. 1.What is an Interview Video?
  3. 2.Benefits of Interview Videos
  4. three.Where to Use Interview Videos
  5. three.1Website
  6. three.2Email
  7. three.threePodcasts
  8. three.fourSocial Media
  9. four.Types of Interview Videos
  10. four.1Talking Head Interviews
  11. four.2Conversational Interviews
  12. four.threeRemote Interviews
  13. 5.How to Make an Interview Video
  14. 5.1 Define Your Purpose
  15. 5.2 Choose the Right Interviewee
  16. 5.three Do Your Research
  17. 5.four Plan Your Questions
  18. 5.5 Choose the Right Setting
  19. 5.6 Light Your Subject
  20. 5.7 Test Your Sound
  21. 5.eight Make Magic Happen in Editing
  22. 6.Interview Video Best Practices
  23. 6.1Go Off Book
  24. 6.2Warm-Up
  25. 6.threeUse B-Roll
  26. 6.fourTake a Breather
  27. 6.5Record Room Tone

What is an Interview Video?

You’ve seen them on the information, late-night discuss reveals, and documentary movies. Interview movies often deal with one particular person answering questions, often on a selected theme.

This model of video is up shut and private, and the interviewee is likely to be a topic knowledgeable or simply somebody with an opinion. Unscripted and genuine interview movies are an effective way to lend a private contact to a narrative or present a perspective.

Benefits of Interview Videos

  • Interview movies are genuine. Interviews are the easiest way to get info straight from the horse’s mouth. They supply an unscripted private take or data from an knowledgeable. There’s a motive why journalism depends on interviews so closely, and that’s the reality.
  • Interviews make for nice storytelling. Would you somewhat hear in regards to the moon touchdown from a historian, or Neil Armstrong himself? The small particulars and anecdotes from somebody who really lived it brings a narrative to life.
  • Interviews present an inside look. Some interviews permit entry to individuals and knowledge that may in any other case keep behind closed doorways. Celebrities, CEO’s, notable individuals, interviews give entry and an inside look.
  • Interview movies are simple to produce. Interview movies have barebones arrange necessities. The normal one angle set-up expedites each the shoot day and the enhancing course of. You can shoot a good interview video with nothing greater than your smartphone, however ideally you’ll have a digital camera, tripod, and microphone.
  • Interview footage is nice for repurposing. Interview clips add authenticity and character to your different varieties of movies. You can break the interview up into brief clips to use on social media, or seize quotes for case research. You would possibly even discover a good clip to embrace in an organization tradition video or explainer.

Where to Use Interview Videos

Interview movies are versatile and can be utilized all through what you are promoting and at numerous phases of the funnel. They have a tendency to work greatest on the next channels to increase model consciousness, clarify ideas, and appeal to leads with trade particular perception.


Interview movies may be sprinkled all through your web site, in buyer testimonial hubs, on touchdown pages particular to the associated product or occasion, and even the “About” part. Anywhere that an interview would assist clarify the data or inform the story that web page is written to convey.


As partaking content material, interview movies work nice in e-mail. Interviews together with your CEO or trade leaders match effectively in buyer newsletters or inside emails to construct and educate your neighborhood. Sales groups also can ship interview movies that includes present clients to prospects.

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Insert clips or full interviews into podcast episodes to assist an episodic theme. This works whether or not yours is a regular audio podcast or a video podcast.

Social Media

Break the interview video into small segments to share on social media with a name to motion pushing to your participant or touchdown web page the place the longer model lives.

Types of Interview Videos

Talking Head Interviews

A speaking head interview is a regular format during which a solo speaker is framed from the chest up. This offers full focus to the speaker and what they’ve to say. You’ve seen speaking head interviews in journalism and documentaries.

Choose a speaking head interview in order for you to talk the reality. That may take the type of details from an knowledgeable, or an genuine account of an occasion or expertise.

With the interviewer off-camera, it’s widespread follow to ask the interviewee to repeat the query of their reply. For instance, if the query is: “How long have you been working at Vidyard?”. The interviewee would reply, “I’ve been working at Vidyard for…” as opposed to stating, “Two years.”

Restating the query offers context to the query, and makes the interview a lot simpler to edit collectively.

Learn From the Pros

This speaking head-style video options Salesforce evangelist Tiffani Bova answering questions as an knowledgeable on trendy gross sales.

Conversational Interviews

Whether it’s a chat present format or an on-location interview, conversational interviews function the host on digital camera. The real-time forwards and backwards dialog model offers these interviews an genuine really feel.

Learn From the Pros

Vidyard makes use of this conversational model for our Fireside Chats—a sequence shot in an intimate Q&A method that includes trade leaders and subject material specialists. Here’s one the place our CEO, Michael Litt, sat down with HubSpot’s Chief of Sales, Hunter Madelay.

Often the host is a identified character that viewers relate to, which helps them really feel like they’re a part of the dialog. Choose a conversational interview in order for you a extra informal really feel.

Watch and Learn

Be positive to select a assured host who is in a position to modify their questions and information the move of dialog on the fly.

When planning a conversational interview, channel grasp interviewers like Oprah or Graham Norton, and for some common tips about conducting good interviews, take a look at this interview with Katie Couric. It’s from 2009, however her recommendation nonetheless rings true.

Remote Interviews

To file a high quality interview, you don’t have to be in the identical room and even the identical nation as your visitor. Video calls make it simple to conduct and file interviews from a distance in both a conversational or speaking head model.

Here are some suggestions particular to distant interviews:

  1. Choose software program and try it out. Many video chat platforms supply the flexibility to file your webcam both in-app, or with a plugin. Be positive to try it out forward of time so that you simply’re not troubleshooting with a visitor on the road.
  2. Add visible curiosity and variation by switching between break up display screen, full display screen and B-roll (cutaways, and further footage).
  3. Create a branded appear and feel in your distant interview with components like logos, on-screen textual content, or graphic borders.
Learn From the Pros

This episode of our video podcast, Creating Connections, is an instance of a distant interview. Find out extra about how we did it in our video podcast weblog publish.

How to Make an Interview Video

1. Define Your Purpose

Define your function. Explain a posh matter, achieve model consciousness, or lead a motion inside your trade. Narrowing down your function will enable you make all the opposite selections to come.

2. Choose the Right Interviewee

Pick somebody who will symbolize your function.

If your function is schooling, you would possibly select a topic knowledgeable to clarify a posh matter. To share successful story a couple of latest occasion, select somebody immediately concerned like a product supervisor or occasion organizer. If you’re trying to lead a motion, select trade thought leaders.

No matter who you select, ensure that they’re well-spoken, assured, and ready to communicate to your function.

three. Do Your Research

As the interviewer, a superb grasp on subject material will enable you really feel assured that you’re asking clever questions. It may also enable you rephrase the query or add context when vital.

four. Plan Your Questions

Interviews can take sudden turns, so put together questions upfront. This will information your interview and make sure you don’t neglect any key info.

Once you may have a listing of questions, get them organized in a cohesive move. Start out with some simple ones, (Who are you? What do you do?) after which transfer on to the extra in-depth (How did this have an effect on what you are promoting? What are your plans for the long run?).

5. Choose the Right Setting

Here’s a tip: don’t shoot an interview in entrance of a beige wall until you’re making an attempt to bore your viewers to demise! The location and what seems within the background will have an effect on the tone of your video.

If you may have an in-house video studio, take the time to design and adorn your set. Include branded design components the place applicable and think about to what seems within the background (what movie nerds and French individuals name the mise-en-scene).

If you’re capturing on location, select a spot that claims one thing about your topic. For instance, If you’re interviewing a music producer, shoot of their studio. At occasions when you may have much less management, like at a convention, discover a spot outdoors, or on the very least, someplace fascinating, with good lighting.

6. Light Your Subject

Speaking of lighting… Try to have your topic dealing with pure mild, or use a three-point lighting system. For extra info on lighting head to our Video Production Guide.

7. Test Your Sound

Whether you’re utilizing a lavalier mic or a USB mic for a distant interview, ensure that to take a look at your sound. Bring some good headphones to isolate the recorded sound from the in-room sound.

Be cautious of clothes rustling up in opposition to the mic and popping p’s. Interviews are largely in regards to the spoken phrase, so sound is vital.

eight. Make Magic Happen in Editing

Edit collectively the most effective components of the interview and create a move from query to query. It’s okay to depart footage on the slicing room flooring if it’s not serving the principle function or purpose of your video.

This is the place you may get artistic. Add music, visuals, on-screen textual content (like a lower-third with the topic’s title and title), and the rest to make this interview shine.

Interview Video Best Practices

Go Off Book

To get the most effective on-camera efficiency, it’s greatest not to let your interviewee comply with a script. One means to keep away from that is to withhold the questions out of your visitor. You can ship them an outline upfront, however maintain on to the precise questions till the day of. If your visitor’s solutions sound robotic or rehearsed, strive rephrasing the query to get the identical reply another way.


Wondering how to interview somebody on digital camera? Warming them up is vital. Before you even flip the digital camera on, make your visitor really feel comfy! Somewhat small discuss can go a good distance. Your interviewee will likely be extra relaxed on digital camera, and the solutions will move in a extra pure means. Having small comforts like water and snacks accessible on set may also assist your visitor really feel comfy on digital camera.

Use B-Roll

B-roll is the time period used to describe any footage outdoors of the interview. It’s used to add visible curiosity, illustrate the subject material, and assist the editor make smoother transitions. B-roll additionally consists of product photographs, visible aids like graphs and charts, and even textual content on the display screen. You would possibly insert the questions as textual content on display screen between every reply.

Take a Breather

To make it simpler within the enhancing room, keep away from run-on sentences by ask your friends to pause earlier than switching topics or altering the subject. You would possibly want to ask them to repeat a selected a part of their reply in the event you detect the crash of two trains of thought.

Record Room Tone

Literally, room tone is the pure sound in a room, and recording it may be a lifesaver—particularly in the event you’re capturing an interview in a public area. Even in a swanky studio, sudden noises would possibly come up. Room tone can neutralize these sounds by creating a shower of white noise underneath your fundamental audio monitor.

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Rebecca Whitaker

Rebecca Whitaker

Rebecca is a content material advertising and marketing specialist at Vidyard. With a background in screenwriting, she is obsessed with storytelling with video. Besides observing screens, Rebecca enjoys driving her bike and studying new dance strikes.

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