How to Make Demo Videos That Drive Pipeline and Revenue


March four, 2020·6 min learn

You can use demo movies to clarify and promote your product. They pace up shopping for cycles and save your time. Learn the key to recording fascinating demos.

Think concerning the final infomercial you noticed, possibly exhibiting the superb qualities of some revolutionary cleansing product (Shamwow, anybody?). Imagine the newest time you went to an enormous field retailer and there was somebody there exhibiting off the options of a flowery new blender.

These shows could be borderline mesmerizing. But why? There’s simply one thing about seeing a product in motion that piques peoples’ curiosity and captures their consideration.

That’s why what you are promoting wants demo movies.

  1. Contents
  2. 1.What is a Demo Video?
  3. 2.Benefits of Demo Videos
  4. Three.Types of Demo Videos
  5. Three.13 Main Types of Demo Videos
  6. Three.2Common Demo Video Styles
  7. four.Demo Video Channels
  8. 5.Demo Video Strategy
  9. 6.Tips for Recording Demo Videos
  10. 7.Demo Video Best Practices
  11. eight.9 of the Best Product Demo Videos
  12. eight.1 RouteThis Product Teaser
  13. eight.2 PostPast Two-Minute Product Tour
  14. eight.Three Vidyard’s Three-Minute Product Tour
  15. eight.four BenefitMall’s Mini Demo
  16. eight.5 Theta Lake’s Integration Demo
  17. eight.6 SalesLoft’s Product Overview
  18. eight.7 Engagio’s Product Overview
  19. eight.eight Hootsuite’s Feature Overview
  20. eight.9 Lyft’s App Update Demo

What is a Demo Video?

A demo video (quick for product demonstration video) is a sensible exhibition of how one thing works to educate your viewer. For instance, exhibiting how to use software program, organising a brand new gadget, or explaining a fancy subject. Keep your product movies easy. If you deal with fixing the viewer’s instant downside, they could be a highly effective, repeatable gross sales and advertising and marketing software.

Watch and Learn

Blake Smith, Vidyard’s Creative Director, takes a take a look at demo movies, explaining what they’re and how to make one. Along with Mat King, Vidyard’s Video Production Manager, he breaks down an instance product video to spotlight what goes into creating an efficient one.

Benefits of Demo Videos

The greatest profit to recorded demo movies is that they’re repeatable. An limitless variety of viewers can watch the identical info in video format, which is much more approachable than an extended block of textual content.

Demos additionally present leisure worth: People love movies, which take little or no psychological effort to devour, and many consumers count on them.

Demo movies are:

  • Repeatable
  • Entertaining
  • Great at explaining issues merely
  • Inexpensive
  • Personal

Demo movies about your product, also referred to as product movies, assist get true details about your product in entrance of consumers early of their shopping for cycle, which may generate extra certified and faster-moving leads. Buyers who watch product demo movies early on are extra resistant to misinformation from rivals, making this an extremely priceless sort of video.

“Product-level demo videos are a fantastic way to free up time and empower sales reps. It can also help qualify prospects early on in the deal cycle before they commit to a full demonstration.”

Stephanie YiVidyardSenior Solutions Consultant

Types of Demo Videos

There are a number of methods to file a demo video, and it’ll largely rely in your services or products. If you promote one thing bodily, you’ll be able to arrange a smartphone, laptop computer, webcam, or digital digicam to file you. If you promote one thing intangible like a service or software program, you should use a display recording software to seize your laptop or smartphone display.

Of course, don’t rule out good quaint shows. Record your self talking in entrance of a whiteboard, projector display, or viewers—or use a display recorder to share your slides with narration.

Three Main Types of Demo Videos

There are three foremost forms of demo movies that companies can leverage to educate individuals about their product.

  1. Recorded Demo: A pre-recorded step-by-step walkthrough.
  2. Live Demo: A stay step-by-step walkthrough by way of video convention.
  3. Overview Demo: A quick clarification of what your product does with out a lot element.

Common Demo Video Styles

While there are many other ways to file a demo, there are few demo video types that have a tendency to be extra common than different choices.

  • Desktop display seize
  • Desktop display seize plus selfie webcam seize
  • Smartphone display seize
  • Live demo, by way of teleconference
  • Animated product demo video
  • Live motion video of you speaking
checklist graphic

Get the Demo Videos Checklist checklist graphic Ready to make a demo video? This listing covers all of the belongings you want to know to get it proper. Get the List