How to Make a Webinar Your Audience Will Love


February four, 2020·eight min learn

Find out what forms of webinars your enterprise must be utilizing, what to do along with your on-demand webinar content material, and greatest practices to your complete webinar program.

Webinars are the simplest manner to be taught new expertise, and a smart way for companies to provide worth to their viewers. You can use webinars for something from strolling prospects by a new product characteristic, to internet hosting a panel dialogue with trade consultants.

As a rule, webinars are hosted stay, however to get essentially the most from them, don’t neglect to hit document and switch them into evergreen content material and future lead producing machines.

  1. Contents
  2. 1.What is a Webinar?
  3. 2.Benefits of Webinars for Business
  4. three.5 Types of Webinars You Need to Diversity Your Webinar Program
  5. three.1 Panel Webinars
  6. three.2 Educational Webinars
  7. three.three Presentation Webinars (a.ok.a. Keynotes)
  8. three.four Product Webinars
  9. three.5 On-Demand Webinars
  10. four.How to Make a Webinar
  11. four.1 Have a Clear Goal in Mind
  12. four.2 Choose the Right Speaker(s)
  13. four.three Get it within the Calendar
  14. four.four Spread the Word
  15. four.5 Choose a Webinar Software
  16. four.6 Get a Moderator
  17. four.7 Do a Tech Rehearsal
  18. four.eight Make the Recording Available On-Demand
  19. 5.Webinar Best Practices
  20. 5.1Build Excitement with Webinar Teasers
  21. 5.2Chop Up Your Webinars
  22. 5.threeCreate a Webinar Video Hub
  23. 5.fourScore Those Webinar Leads
  24. 5.5Stay in Touch with Webinar Attendees
  25. 6.Where to Use Webinars
  26. 7.Examples of Webinars That Get it Right
  27. 7.1 Trello Webinars
  28. 7.2 HubSpot Webinars
  29. 7.three IMPACT Webinars
  30. 7.four Vidyard Webinars

What is a Webinar?

Webinars are handy digital studying instruments accessible to anybody with an web connection. Like real-world seminars, webinars are instructional in goal. They can take the type of a ready lecture, panel interview, or stay Q&A session, and could be live-streamed and accessible on-demand.

Watch and Learn

Watch Mat King, Vidyard’s Video Production Manager, clarify what webinars are and the way to make an efficient one. Along with Blake Smith, Vidyard’s Creative Director, he breaks down a actual webinar to spotlight what makes a good one.

Benefits of Webinars for Business

Webinars are probably the most fashionable forms of video for companies—alongside demos, how-to movies, buyer testimonials, and explainer movies—in accordance to analysis from Demand Metric.

There are many explanation why webinars are vital for your enterprise, however one of many largest is the worth they supply not solely to you, but in addition to your prospects. Other advantages embrace:

  • Webinars are simply accessible and low-cost to produce. There’s a good motive why 56% of firms have already invested in webinars. Without paying for a bodily venue (and every part that comes with it), most webinars are straightforward to produce and simple to attend. If I can attend in my PJs, it’s a fairly straightforward ask.
  • Webinars generate leads. With 73% of promoting and gross sales leaders counting webinars as among the finest methods to generate leads, they’re rapidly changing into probably the most fashionable types of advertising content material.
  • Webinars provide excessive worth to attendees. Who doesn’t need to be taught one thing new from the consolation of their very own house or workplace? Speakers can even attend from anyplace on the planet, making it simpler for you to safe prime trade professionals and thought leaders, irrespective of the place your organization is situated.
  • Webinars are efficient studying instruments. The mind processes visible info 60,000x sooner than textual content. Live-streaming permits you to use slides, video, and even screensharing to make your level. Live Q&As make for significant interactions and a deeper studying expertise than asynchronous tutorials—and even stay occasions the place viewers members is likely to be too shy to communicate up!
  • Webinars rank among the many most helpful content material codecs. Webinars and movies had been ranked as the best content material supply channel by 26% of gross sales and advertising professionals, second solely to web sites and touchdown pages.
  • Webinars are a highly effective manner to help prospects. In reality, 67% of customer support and help groups use recorded webinars—that’s much more than advertising and gross sales groups.
  • Webinars could be a very interactive video format. Q&As, surveys, chat, and polls are simply a few of the preferred methods to have interaction stay webinar attendants.
  • Webinars have a lengthy lifespan. Record this helpful materials and serve it up on-demand as evergreen content material.
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Get the Webinars Checklist checklist graphic Ready to make a webinar for your enterprise? This record covers all of the belongings you want to know to get it proper. Get the List