How to Engage Employees with Internal Communications Videos


February 12, 2020·7 min learn

Today’s staff really feel disengaged from their work. Video is the key to reinvigorating them. Here’s why inside communications wants video greater than ever.

You would suppose we’d be residing in a golden age of inside communications. After all, in the present day’s firms have extra methods of speaking with their workers than ever earlier than, from electronic mail newsletters to stay conferences to Slack.

Yet many workers are disengaged with their work. Millennials and Gen Z—who make up greater than one-third of the workforce—are skeptical concerning the constructive impression of the businesses they work for. But there’s hope. There’s rising recognition of the significance of worker satisfaction to enterprise success. And with video for inside communications, firms could make prioritizing worker happiness a actuality.

In a latest assertion, almost 200 high CEOs—together with Apple’s Tim Cook and Amazon’s Jeff Bezos—affirmed that investing of their workers was simply as essential as creating long-term worth for his or her shareholders. As firms look to re-engage and encourage their workforces, inside communications movies will play a key function. Already a essential element of profitable worker communication, video allows organizations to strengthen open communication with their employees and foster improved collaboration inside groups.

Here’s why video is a necessary a part of a profitable inside communications technique and why it’s solely going to turn out to be extra essential.

Why Use Video for Internal Comms?

Internal communications movies might help you seize your workforce’s consideration, gauge their engagement, and supply the instruments they want to collaborate successfully—all whereas ensuring that comms are safe.

Video Makes the Far Seem Near

For many individuals, “work” is not a spot. Today 70% of workers say they do not less than some work remotely. And for firms, this provides an enormous benefit: 87% of firms say distant work helps them keep aggressive.

The Problem: The Rise of Remote Work Poses Significant Communication Challenges

It will be far more tough for groups to collaborate on initiatives when members aren’t bodily current, particularly in the event that they’re unfold throughout time zones. There will also be implications for worker well-being: One of the largest challenges going through distant staff is loneliness, in accordance to Harvard Business Review.

The Solution: Video Bridges the Gap for Remote Workers

Asynchronous video messages permit group members to keep away from lengthy explanatory electronic mail threads and collaborate successfully, even when their work hours are completely different. Video calls, video voicemails, and company-wide stay streams can all assist distant staff really feel extra linked with their colleagues. When you’ll be able to’t be there in individual, video is the subsequent neatest thing.

Video Creates a Shared Sense of Purpose

An efficient inside communications technique is essential to motivating and invigorating your workforce, in accordance to Facebook’s former Head of Global Internal Comms, Andrew Blotky. “Internal communications is not just about issues management,” he says. “Day in and day out, it helps to create a sense of ownership and camaraderie among workers, and making sure they have a clear sense of where the company is going and how their work fits into that.”

The Problem: Employees Lack Motivation

Today’s staff are worryingly disengaged from their work. Just 40% of workers know what their group’s strategic targets are, stories the Harvard Business Review. And almost half of the most important cohort of working adults (Millennials and Gen Z) really feel dissatisfied of their present function and would stop inside two years if given the selection.

The Solution: Video Enables You to Engage Your Audience Effectively

Whether or not you will get—and preserve—your workers engaged could make or break your corporation. In truth, sad staff value the U.S. up to $550 billion yearly. Video might help with that.

Case in level: When manufacturing model Stanley Black & Decker switched to a video-focused digital coaching program, it resulted in a 20% enhance in worker engagement.

Video is how your workers are already used to digesting data: The common individual already watches 84 minutes of video per day and forecaster Zenith anticipates that quantity to develop to 100 minutes by 2021. Marketers know this and are utilizing video content material to enhance engagement, enhance retention, and convey difficult data in a brief span of time. To encourage workers, inside communications ought to take a leaf from advertising’s playbook.

engaged employees during a video training program

Improving Employee Engagement [Webinar] engaged employees during a video training program Get the within scoop on how Stanley Black & Decker makes use of video of their digital coaching program. Watch Now