How to Create the Best How-To Videos: Tips and Tricks

December 17, 2019·9 min learn

Learn how to make tutorial movies that have interaction and educate audiences. Plus, learn how helpful how to movies will be for what you are promoting and see examples of efficient ones.

Ever kind “how to <fill in the blank>” into Google and observed the variety of video tutorials that seem on the outcomes web page?

screenshot of a how to video detailing how to eat pasta

There’s a how to video for all the pieces!

Those movies are extra than simply search engine window dressing. Businesses are leveraging how-to movies to develop their model and earn extra clients.

What’s inflicting this pattern? The rising reputation of video, together with web sites like YouTube and Vimeo, is a part of it. Plus, Google’s analysis discovered that the hottest queries on YouTube are “how-to” searches—which means customers need to discover video solutions to their queries.

If you’re questioning how to create efficient educational movies—and how to capitalize on them for gross sales and advertising functions—you’ve come to the proper place. Below, we’ve written an intensive information to creating the greatest how-to movies.

Watch and Learn

Mat King, Vidyard’s Video Production Manager, delves into the important stuff you want to find out about how to movies: What they’re and how to create one which teaches your viewers what they need to study. Along with Vidyard’s Creative Director, Blake Smith, Mat additionally breaks down an actual tutorial video to study what makes it work.

  1. Contents
  2. 1.What is a Tutorial Video?
  3. 2.What Are the Top How-To Video Ideas and Topics?
  4. 2.1 Concrete Instructional Videos
  5. 2.2 Abstract Aspirational Videos
  6. 2.three Social Media Scannable Videos
  7. 2.four Supportive Screencast Videos
  8. 2.5 Presentations or Webinar Videos
  9. three.What Are the Benefits of Creating How-to Videos?
  10. four.How Do I Make a Tutorial Video?
  11. four.1 Pick Your Video’s Topic, Style, and Focus
  12. four.2 Create a Script and/or Storyboard
  13. four.three Gather Equipment and Talent
  14. four.four Record Your How-to Video
  15. four.5 Edit Your Video Tutorial
  16. four.6 Upload and Share
  17. 5.What Are Some of the Best How-To Videos?
  18. 5.1 Highlight Expertise: “Former FBI Agent Explains How To Read Body Language” by WIRED
  19. 5.2 Use Great Visuals and Value-Based Statements: “How To Get Big Volumized Hair (Easy and Affordable)” by ThatsHeart
  20. 5.three Create A Strong, Consistent Brand: “Cisco Tech Talks” by Cisco
  21. 5.four Focus On Your Video’s Title: Best Interior Detailing Tricks by AMMO NYC

A how-to video reveals viewers the steps wanted to full a activity in a logical order. It makes use of visuals and/or audio directions to talk the course of clearly and concisely.

Video tutorials can illustrate easy actions (like how to fold a sheet), or summary processes (like launching a web based enterprise).

Here’s an instance from Kraft Foods’ official YouTube channel:

Businesses often create video tutorials which might be related to their trade or product class. How-to movies are related to explainer or demo movies, however they’re extra educational and much less promotional than explainers or demos (which illustrate precisely how a model’s services or products work).

How To VideoExplainer VideoDemo Video
PurposeExplains how to do one thing; Often based mostly on fashionable search queries; May not function a services or products.Explains why a services or products exists and, at a high-level, the way it works, why it’s helpful, and many others.Explains the nuts and bolts of how a product works in a real-life state of affairs or setting; May showcase a number of options.
LengthCan differ relying on the matters; Often quick.Not often various minutes; Should be quick.Varies relying on the complexity of the product.
DistributionShared broadly on social channels, blogs, and many others. May be embedded into not-so-prominent locations on the firm’s web site.Usually lives on an organization’s primary web site and product pages. Can be shared on social media channels sparingly.Usually lives on an organization’s primary web site and product pages. Can be shared on social media channels sparingly. Frequently shared by the gross sales staff.
Buyer StageNo apparent shopping for intent proven.Some shopping for intent noticed.High stage of shopping for intent demonstrated.

Most how-to movies fall underneath 5 classes:

1. Concrete Instructional Videos

These present customers precisely how to full duties which have an easy, anticipated end result or course of. Think of issues like fixing or constructing one thing, cooking a meal, and many others.

2. Abstract Aspirational Videos

These movies clarify a high-level idea by breaking it down into clear steps. These movies could use graphics and animations to clarify duties. They usually encourage viewers to full a extra artistic activity.

three. Social Media Scannable Videos

These micro-videos are meant to be seen on social media channels instantly. They are sometimes quick or sped up, and use alluring visuals to seize consideration. They often simply share high-level steps vs. going into the particulars so viewers are extra possible to click on a hyperlink to study extra.

four. Supportive Screencast Videos

These movies use a pc or cellphone display screen recording to present others how to carry out an motion on their gadgets. Technology firms usually use these to practice clients to use their software program. Some folks create reside screencasts for gaming or different artistic endeavors so viewers will be impressed by their use of particular digital instruments.

5. Presentations or Webinar Videos

Some manufacturers will current recordings of an in-person presentation or recorded webinar as how-to movies. However, they’re usually very lengthy and needs to be edited to embrace graphics or headers and transitions that make them extra participating for the net.

There are a variety of the reason why your model might want to think about creating tutorial video content material.

  • Broader advertising attain: A 2018 video advertising report discovered that 72% of individuals desire to study a services or products by watching a video. So, chances are you’ll get extra clicks (and model consciousness) than a how-to article by providing an educational video to searchers.
  • Increased gross sales: Studies present that 68% of patrons require 4 or extra items of content material earlier than they’ll shortlist your answer—so, creating extra useful content material (like educational movies) can enhance your possibilities of being bought over a competitor.
  • Re-engage current clients: Giving current clients useful, related content material can enhance their model loyalty, product utilization, and enhance the chance of repeat purchases.
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Get the How To Videos Checklist checklist graphic Ready to make a how to video? This checklist covers all the stuff you want to know to get it proper. Get the List