How to Create Explainer Videos That Actually Explain Things


December three, 2019·6 min learn

Explainer movies are important for companies. Find out why you want one, how to make it, and the place to share it. Plus: See examples of excellent ones.

If you’ve ever tried to clarify one thing cool or complicated to a good friend or coworker, you understand how powerful it may be to clarify one thing each successfully and succinctly.

That’s the place explainer movies—a preferred kind of video for companies—are available in.

  1. Contents
  2. 1.What is an Explainer Video?
  3. 2.Benefits of Explainer Videos
  4. three.Where to Use Explainer Videos
  5. three.1Website and Landing Pages
  6. three.2Social Media and Paid Social
  7. three.threeCrowdfunding Sites and Campaigns
  8. three.fourConferences, Presentations, and Events
  9. four.Types of Explainer Videos
  10. four.1Animated Explainer Video
  11. four.2Whiteboard Explainer Video
  12. four.threeLive Action Explainer Video
  13. 5.How to Make an Explainer Video
  14. 6.5 Explainer Video Best Practices
  15. 6.1 Focus on Your Audience
  16. 6.2 Start Strong
  17. 6.three Keep it Short
  18. 6.four Use a Good Explainer Video Script
  19. 6.5 Provide Strong Narration
  20. 7.7 of the Best Explainer Videos
  21. 7.1 Headspace
  22. 7.2 Jostle
  23. 7.three Tattoodo
  24. 7.four Fender Play
  25. 7.5 Influitive
  26. 7.6 Capital One
  27. 7.7 SnackNation

What is an Explainer Video?

An explainer video is a brief, highly effective video that captures your model promise and exhibits potential prospects what you do and why they need to care. Think of it as an elevator pitch in video kind.

There are a number of various kinds of explainer movies that you should use to fit your model model and targets. No matter which of the explainer video types you select, although, your objective is to clarify your services or products whereas answering the query “what’s in it for me” from the attitude of your viewers.

Watch and Learn

Mat King, Vidyard’s Video Production Manager, provides an outline of what explainer movies are and the way to make an efficient one. He’s joined by Blake Smith, Vidyard’s Creative Director, and the pair break down an actual explainer video to spotlight what makes a very good one.

Benefits of Explainer Videos

Explainer movies are all about making a fancy concept or idea simpler to your viewers to determine with and perceive.

They’re an extremely common approach to soak up model info: 96% of individuals have watched an explainer video particularly to be taught extra a couple of services or products. And much more individuals (68%) say they need to find out about a brand new services or products from a video than from a text-based article (15%). When requested what sort of model video they’d like to see extra of, extra individuals selected explainer movies than another kind of video content material.

checklist graphic

Get the Explainer Videos Checklist checklist graphic Ready to make an explainer video? This checklist covers all of the stuff you want to know to get it proper. Get the List