If you’ve ever tried to clarify one thing cool or complicated to a good friend or coworker, you understand how powerful it may be to clarify one thing each successfully and succinctly.
That’s the place explainer movies—a preferred kind of video for companies—are available in.
- 1.What is an Explainer Video?
- 2.Benefits of Explainer Videos
- three.Where to Use Explainer Videos
- three.1Website and Landing Pages
- three.2Social Media and Paid Social
- three.threeCrowdfunding Sites and Campaigns
- three.fourConferences, Presentations, and Events
- four.Types of Explainer Videos
- four.1Animated Explainer Video
- four.2Whiteboard Explainer Video
- four.threeLive Action Explainer Video
- 5.How to Make an Explainer Video
- 6.5 Explainer Video Best Practices
- 6.1 Focus on Your Audience
- 6.2 Start Strong
- 6.three Keep it Short
- 6.four Use a Good Explainer Video Script
- 6.5 Provide Strong Narration
- 7.7 of the Best Explainer Videos
- 7.1 Headspace
- 7.2 Jostle
- 7.three Tattoodo
- 7.four Fender Play
- 7.5 Influitive
- 7.6 Capital One
- 7.7 SnackNation
What is an Explainer Video?
An explainer video is a brief, highly effective video that captures your model promise and exhibits potential prospects what you do and why they need to care. Think of it as an elevator pitch in video kind.
There are a number of various kinds of explainer movies that you should use to fit your model model and targets. No matter which of the explainer video types you select, although, your objective is to clarify your services or products whereas answering the query “what’s in it for me” from the attitude of your viewers.
Mat King, Vidyard’s Video Production Manager, provides an outline of what explainer movies are and the way to make an efficient one. He’s joined by Blake Smith, Vidyard’s Creative Director, and the pair break down an actual explainer video to spotlight what makes a very good one.
Benefits of Explainer Videos
Explainer movies are all about making a fancy concept or idea simpler to your viewers to determine with and perceive.
They’re an extremely common approach to soak up model info: 96% of individuals have watched an explainer video particularly to be taught extra a couple of services or products. And much more individuals (68%) say they need to find out about a brand new services or products from a video than from a text-based article (15%). When requested what sort of model video they’d like to see extra of, extra individuals selected explainer movies than another kind of video content material.
Where to Use Explainer Videos
So, the place can you set explainer video belongings to use?
Website and Landing Pages
Your personal web site is a good place to publish your explainer movies. A basic introductory explainer video works effectively on your property web page, whereas extra particular explainers will likely be handiest on touchdown pages that help the messaging of every video.
(Psssst: Not certain how to add your explainer video to your website? Vidyard’s free video internet hosting enables you to embed your movies anyplace.)
Social Media and Paid Social
Your social channels and social advertisements are nice locations to begin experimenting with explainer movies as a result of you possibly can collect outcomes and suggestions rapidly. You may create explainer movies that talk to individuals in several components of the shopper journey and goal them appropriately.
For instance, you may create actually easy explainer movies to use in social advertisements, focusing on individuals who don’t have an present relationship along with your firm. Or, you may use remarketing focusing on choices to share explainer movies that tackle particular frequent questions on a product with somebody who visited a web page about that product or deserted it in a web-based purchasing cart.
On your owned channels, individuals already know a bit of bit about you, so you possibly can showcase particular product advantages, or use explainer movies to additional set up your fame as an knowledgeable in your area of interest.
Crowdfunding Sites and Campaigns
No crowdfunding marketing campaign is full with out a good explainer video. When you’re promoting a product that doesn’t exist but, you really want to make the worth of the advantages clear.
Kickstarter itself says, “Make a compelling video. It’s the best way to introduce yourself, and to give people a closer look at what you’re working on.”
Conferences, Presentations, and Events
Don’t assume that you’ve got to use explainer movies completely on-line. A brief explainer video can present an efficient and attention-grabbing introduction for a presentation and draw your viewers in earlier than you even begin to converse.
At commerce exhibits, a easy explainer video operating on a loop at your sales space will be a good way of explaining your model or your merchandise to extra individuals than you may probably converse to all through the day.
Types of Explainer Videos
There are many alternative explainer video types. Here are a number of the hottest.
Animated Explainer Video
Animated explainer movies can use characters (a.ok.a. “character animation”), easy object animation (a.ok.a. “motion graphics”), and even animated textual content to inform a compelling story. Animated characters will be a good way to join with an viewers, whereas object animation may also help display a fancy course of in a easy approach.
Motion graphics may work effectively to illustrate quantity and statistics, for instance, utilizing charts and graphs that present movement or change and are due to this fact extra compelling than nonetheless photographs.
Mango Languages, an organization that gives a language studying platform, made this participating animated explainer video to rapidly describe what they do.
Whiteboard Explainer Video
In a whiteboard explainer video (generally known as “video scribing”) an individual, animated particular person, or just a hand attracts and writes on a white background to illustrate the factors said within the narration.
Psychologist Dr. Richard Wiseman performed an experiment by which he discovered that individuals retained 15% extra info after watching a whiteboard explainer video than they did after watching a “talking head” explainer video by which an individual spoke into the digital camera. People who noticed the whiteboard explainer video had been additionally 66% extra seemingly to share the animation with others.
Dr. Wiseman teamed up with Cognitive Media to create this whiteboard explainer video for his experiment.
Live Action Explainer Video
A stay motion video is just a video shot on a digital camera, fairly than one involving animation. The most straightforward explainer movies might merely contain an individual standing and speaking to a digital camera. In most instances, although, this isn’t going to be very compelling. Better makes use of of stay motion explainer movies embrace demonstrating a course of or strolling by a behind-the-scenes space.
Content expertise platform Uberflip takes the cake on creativity with their stay motion explainer video, which takes the idea of “explain it to me like I’m…” and runs with it—to hilarious outcomes.
How to Make an Explainer Video
Here’s a easy course of for the way to make your individual explainer video:
- Determine the objective of the video. This impacts what model you’ll select and what channels you’ll use.
- Write your script. Focus on one or two key messages, and finish with a robust name to motion. Don’t strive to do an excessive amount of.
- Storyboard your video to be sure that your script strains up with the photographs you need to use.
- Record your video, or file your narration and create your animation.
- Edit all of it collectively and begin sharing.
We get into extra element on how this all works within the explainer video finest practices beneath.
5 Explainer Video Best Practices
So, what makes a very good explainer video stand out from the remainder?
1. Focus on Your Audience
It will be straightforward to get caught up in showcasing the options of your services or products. But do not forget that you’re not making this explainer video for your self or your colleagues. Rather than clarify how nice your product is, you want to present your viewers how your services or products may also help them remedy issues or usually make their lives simpler. Here are some key questions to ask your self:
- Who is your viewers? If you don’t know who you’re focusing on, you possibly can’t converse to them successfully. Keep in thoughts that the viewers for a particular video won’t be the identical as your complete goal market.
- What are their ache factors? What is the issue that your services or products is designed to remedy?
- How are you able to assist? Make it clear how your services or products helps tackle these ache factors.
- What would you like the viewers to do subsequent? Do you need viewers to subscribe to your e-newsletter? Sign up for a free trial? Visit your web site? This is your CTA.
2. Start Strong
You’ve bought to draw viewers in immediately, so don’t take your time increase to your level. Start with a robust assertion of their ache factors to allow them to begin to determine along with your messaging proper off the highest. Draw viewers in immediately by addressing them straight utilizing phrases like “you” and “your.”
three. Keep it Short
While you don’t need your explainer video to be boring, its principal function is to inform, not to entertain. It’s usually a good suggestion to preserve your video below two minutes lengthy, and even shorter if it’s a comparatively easy idea.
After all, the extra info you give individuals directly, the extra they’re seemingly to neglect. Focus on one or two key takeaways to maximize retention, and don’t neglect to finish with a transparent CTA.
four. Use a Good Explainer Video Script
Tell a compelling story, at all times holding your viewers’s wants in thoughts. You could be tempted to dive straight into the extra thrilling work of video manufacturing, however the script is what’s going to decide how efficient your explainer video will likely be.
Make certain to reply all the viewers questions talked about above, and that one golden query all entrepreneurs should reply from the potential buyer’s perspective: “What’s in it for me?”
It will be useful to have somebody who doesn’t already perceive the idea you’re making an attempt to clarify have a look at your script. This will assist make sure you’re not making any assumptions that can confuse viewers throughout your clarification.
5. Provide Strong Narration
Think about what sort of voice is smart to use along with your video. To get a way of how completely different types of narration can change the impact of a video, take into consideration a industrial for a monster truck rally versus these bank card commercials Morgan Freeman narrates throughout the Olympics. Both are sturdy male voices, however they convey a totally completely different power.
Think about whether or not a male or feminine voice is smart to your viewers. What concerning the age of the voice? The tone? The voice you select doesn’t want to share the identical demographics as your audience, nevertheless it needs to be a voice that they may discover interesting and clear.
7 of the Best Explainer Videos
Let’s have a look at some nice examples of explainer movies so you possibly can see these rules in motion.
It’s cute, informative, and pleasant, with a transparent name to motion.
This animated explainer video makes use of enjoyable graphics paired with compelling narration.
This fast stay motion explainer delivers the model promise in simply 14 seconds.
four. Fender Play
This explainer exhibits a service in motion and ends with a robust CTA.
This explainer video makes use of humor to clarify an essential idea, then ends with some low-commitment calls-to-action to construct the shopper relationship.
6. Capital One
This enjoyable animation exhibits that explainers could make even the driest subjects participating.
Healthy snack supply service SnackNation exhibits it is aware of its audience and their ache factors on this enjoyable, relatable live-action explainer video.
Planning on making an explainer video of your individual? Vidyard may also help you share it with the world.