How to Create Company Culture Videos That Delight Audiences


November 5, 2019·6 min learn

Discover every thing you want to know to create, share, and succeed with tradition movies: Why you want one, how to make them, the place to share them, finest practices, and killer examples.

That wacky video with the cows within the airport. That vacation video concerning the animated cat. That swift video journey by way of an organization’s storied historical past.

They’re all firm tradition movies.

Now, greater than ever, individuals care concerning the values behind the manufacturers they work together with, purchase from, and work for. That’s the place video is available in.

What is a Culture Video?

Culture movies are all about highlighting your model’s tradition and character for prospects, prospects, and potential staff. They assist inform your model story, so individuals get enthusiastic about doing enterprise with you—as a buyer, associate, or worker.

Benefits of Culture Videos

The actual advantages of your explicit tradition video will rely on the purpose you’re creating your video to serve. For instance, a recruiting video has totally different targets and related advantages than a vacation video. Some of the extra frequent advantages of tradition movies are:

  • Increasing staff morale
  • Improving recruitment outcomes and match
  • Expanding your viewers
  • Building model loyalty

Basically, all of it comes down to growing model affinity. You need to present individuals who you might be as a model, and what you stand for, so they need to do enterprise with you as a result of they know and such as you. Video gives a extra direct manner of speaking your tradition than another medium.

Watch and Learn

Vidyard’s personal video consultants Blake Smith and Mat King clarify how to create an superior tradition video and break down considered one of their favourite examples to spotlight what goes right into a profitable one.

Where to Use Culture Videos

Where are you able to share your organization tradition movies for optimum impact?

Website and Blog

Your web site is a key place to publish tradition movies. But you want to be sure to select the precise part of your web site based mostly on the targets of the tradition video you create.

For instance, should you supply a service-based enterprise and your tradition video helps individuals perceive precisely why they need to associate with you, it would make sense in your homepage. But if it’s a recruitment video, the homepage wouldn’t be an amazing match.

The “About Us” part of your web site is a good spot for tradition movies, as are your “Careers” web page, and your weblog.

Social Media and Paid Social

The concentrating on choices obtainable on social media could make social channels and social advertisements nice locations to publish tradition movies. No matter what the purpose of your video, you’ll be able to goal an applicable viewers, both in your owned channels or utilizing paid advertisements.

If your tradition video is a part of a recruiting marketing campaign, be sure that to share the video to LinkedIn, in addition to your different channels.

Email

Your e-mail listing additionally offers you nice alternatives for segmentation, so you’ll be able to share firm tradition movies with the individuals more than likely to be enthusiastic about them.

A tradition video is usually a welcome addition to an early e-mail in your buyer acquisition nurtures. A brand new subscriber doesn’t know you all that effectively but, and a tradition video may be simply the factor to hold them on the trail to turning into a buyer.

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Types of Culture Videos

Holiday Videos

Holidays present an amazing alternative to get inventive along with your staff. These scripted movies are an amazing match for social channels, and might encourage a great deal of engagement and publicity. Winter holidays and Halloween have a tendency to be standard choices, although some corporations discover an amazing match with movies for Mother’s Day, Father’s Day, and extra.

About Page Videos

An about web page video goals to serve the identical basic goal as your about web page textual content, however in a friendlier and easier-to-consume manner. It’s an amazing place to share your model origin story, or to spotlight any distinctive accomplishments, awards, or spectacular statistics about your organization. Depending in your business, you might also need to put a human face in your group by introducing a few of your staff.

Workplace Culture Videos

While these movies intention, clearly, to showcase your office tradition, don’t consider them as being solely focused at potential staff. Prospective prospects and companions might also need to find out about your office tradition earlier than deciding whether or not to work with you.

Great ideas for office tradition movies embrace “a day in the life” movies, the place you showcase in the future at your workplace, or speaking head movies that includes interviews with staff.

HR and Recruiting Videos

HR and recruiting movies converse instantly to staff, potential staff, or new recruits.

A expertise staff may use tradition movies for onboarding, inside bulletins, or office celebrations and milestones. Recruiting movies, alternatively, present an image of what it’s like to work at your organization, to encourage the precise individuals to apply.

Remember that a recruiting video isn’t just about displaying how nice you might be. It’s about offering an correct image of your organization tradition so you’ll be able to encourage purposes from individuals who will match effectively along with your staff.

Behind-the-Scenes Videos

Going behind the scenes in your workplace or office is a good way to present individuals what you’re actually all about. This sort of tradition video ought to be comparatively unscripted, with a uncooked tone that lets viewers really feel like they’re tagging alongside for an unique tour.

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Get the Culture Videos Checklist checklist graphic Ready to make an organization tradition video? This listing covers all of the belongings you want to know to get it proper. Get the List