How to Create Case Study Videos That Win New Business


February 19, 2020·eight min learn

Case examine movies and buyer testimonials are a robust means to spotlight your clients’ successes—together with how your organization helps.

Case examine movies are highly effective instruments for companies trying to appeal to new shoppers and drive income. By utilizing video, you add a private component that’s tough to obtain with a conventional, text-based case examine.

Interviewing shoppers in case examine movies humanizes your work and permits potential clients to higher perceive how your services clear up real-world issues. When correctly executed, a case examine video showcases the worth of your work and helps develop your enterprise.

  1. Contents
  2. 1.What is a Case Study Video?
  3. 2.What are the Benefits of Case Study Videos?
  4. three.The three Types of Case Study Videos
  5. four.How to Make a Case Study Video in 10 Simple Steps
  6. four.1 Think Like a Potential Customer
  7. four.2 Ask the Important Questions
  8. four.three Choose the Right Customer
  9. four.four Plan Out the Story Arc
  10. four.5 Conduct Background Interviews
  11. four.6 Write Your Script
  12. four.7 Back it Up With Stats
  13. four.eight Choose a Shoot Location
  14. four.9 Develop a Shot List
  15. four.10 Sweat the Details on the Day of the Shoot
  16. 5.Where to Use Case Study Videos
  17. 6.three of the Best Case Study Videos to Inspire You
  18. 6.1 Zoom Testimonial from Zendesk
  19. 6.2 Google AdWords Case Study
  20. 6.three Slack’s Unique Take on the Case Study

What is a Case Study Video?

A case examine video is a chunk of persuasive content material that companies use to illustrate the worth of their services or products, by the telling of actual buyer success tales. It’s a buyer testimonial video that provides authenticity to your advertising and marketing efforts.

Successful case examine movies:

  • Include on-camera interviews with clients
  • Show how your enterprise solves a selected buyer downside
  • Use stats and figures to again up the client’s story
  • Focus on the advantages, not the options

They’re an extremely essential kind of video to have in your arsenal.

Watch and Learn

Blake Smith, Vidyard’s Creative Director, deep dives into the world of case examine movies, explaining what they’re and the way to make an efficient one. Along with Mat King, Vidyard’s Video Production Manager, he breaks down an instance buyer testimonial video to spotlight what goes into creating a superb one.

What are the Benefits of Case Study Videos?

Case examine movies can profit your enterprise by elevating consciousness about what you do and attracting new clients. Here are a number of the causes you must think about making a case examine video:

They’re persuasive: Having your clients ship compelling explanation why your product works is highly effective. Video is a direct and persuasive medium; viewers retain 95% of your message after they watch it in a video, and solely 10% when studying it in textual content.

They’re participating: Your audience is extra doubtless to watch a brief video case examine than to learn a textual content model of it. That’s as a result of video advertising and marketing is extra participating. In reality, 72% of consumers choose to study a product by video in contrast with some other medium.

They’re emotional: Video case research ship private testimonials instantly out of your clients, which helps set up an emotional reference to the viewer. Connecting a human face to a narrative is highly effective, and 95% of our choices are subconsciously pushed by our feelings.

They’re versatile: You can use a video case examine throughout a wide range of advertising and marketing channels, and you may even edit particular scenes and contours to use for different functions, like for social media. Unless your merchandise change drastically, case examine movies supply evergreen content material that stays related for years.

checklist graphic

Get the Case Study Videos Checklist checklist graphic Ready to make a case examine video? This checklist covers all of the belongings you want to know to get it proper. Get the List