How to Build Hype with Your Teasers

What is a Promo Video?

Like a film trailer, a promo video is a mini business with the objective of pushing viewers to try a product, service, occasion, or content material asset. Also generally known as hype movies and teaser movies, the primary function of a promo video is to entice individuals to be taught extra.

  1. Contents
  2. 1.What Are the Benefits of Promo Videos?
  3. 2.Where to Use Promo Videos
  4. three.Types of Promo Videos
  5. three.1Social Ads
  6. three.2Event Invitations
  7. three.threeContent Asset Promos
  8. three.fourProduct Hype Videos
  9. four.How to Make a Promo Video
  10. four.1 Set a Goal
  11. four.2 Choose a Style
  12. four.three Script It and Storyboard It
  13. four.four Produce It
  14. 5.Promo Video Best Practices
  15. 6.5 of the Best Promo Videos
  16. 6.1 Apple: The New Product Launch
  17. 6.2 HubSpot: The Event Invitation
  18. 6.three WestJet: The Brand Promo
  19. 6.four Airbnb: The Social Ad
  20. 6.5  Vidyard: The Asset Promotion

Promo movies drive visitors. They’re like massive flashing indicators pointing viewers to your web site or touchdown pages. Naturally, model consciousness goes hand in hand with these movies that reside on the prime of your advertising and marketing funnel.

Great promo movies are extremely shareable and shortly summarize a services or products whereas creating buzz and producing leads.

Watch and Learn

Mat King, Vidyard’s Video Production Manager, breaks down all you want to know to make nice promo movies. What are they and why would you need to make one? It’s all about constructing hype and making your viewers need to be taught extra. Vidyard’s Creative Director, Blake Smith, joins Mat to break down an current promo video and clarify what makes it efficient.

Use promo movies for top-of-funnel advertising and marketing efforts. They needs to be one of many first impressions prospects have of your product.

Consider that includes promo movies in locations like:

  • Website and Landing Pages: Wherever your product, occasion, or asset lives.
  • Email: Send promos straight to prospects or contacts—movies get extra emails opened
  • Social Media: Where the eyeballs are!
  • Digital Ads and Paid Social: Spend some cash to attain a wider viewers
  • Webinars: Before they begin or in between segments

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Social Ads

Promo movies are perfect content material for paid adverts on social media. Whether you’re concentrating on YouTube, LinkedIn, Facebook, Instagram, promo movies needs to be brief and candy (30 seconds is good).

You’ve most likely clicked skip on 1,000,000 YouTube video adverts by now, however now and again, you see one that’s genuinely attention-grabbing. The secret’s to make good content material that front-loads the essential data to get the purpose throughout within the shortest period of time.

Keep it Quick Here’s an instance of a social advert we made to promote Vidyard to a gross sales viewers. We went for 15 seconds to keep away from being interruptive and made certain to embrace on-screen textual content, since many individuals scroll social with the hold forth.

Event Invitations

If you’re involved about headcount, take into account an occasion promo video to invite company and encourage RSVPs to your subsequent occasion. Video will assist you to talk the texture of your occasion alongside with pertinent data in a fast and digestible approach.

Create a brief, informational, and attention-grabbing video to embrace in your occasion invitation e mail. You also can publish the video in your occasion touchdown web page to pique curiosity for potential attendees looking your web site.

You can do a scripted business, embrace footage from previous occasions, or document a private invite from the occasion host or a particular visitor. You can take occasion invites a step additional by utilizing personalization to actually hit the message house.

Unignorable Invites Check out the personalised invite we despatched out through e mail to invite individuals to our Fast Forward Virtual Summit. Including the viewers’ title on the thumbnail of the video paired with a catchy e mail topic line was a magical mixture for engagement.

Content Asset Promos

Much like an occasion invitation, a video generally is a useful software to encourage your viewers to obtain or entry an even bigger piece of content material like an annual report or a complete information. The promo can embrace excerpts or key takeaways from the asset that may persuade the viewer to view the total piece.

If your content material asset is text-based (like an eBook or a whitepaper), movement graphics, animation, and textual content may help illustrate worth with an thrilling tone. When selecting quotes or stats to spotlight, choose items that spark curiosity with out giving an excessive amount of away.

Video For Other Forms of Content We used textual content and movement graphics to make this asset promo video for our annual Video in Business Benchmark Report, and to give life and persona to a extra conventional text-based piece of content material.

Product Hype Videos

The objective of a hype video isn’t to describe your product in nice element, however relatively to present an summary and construct pleasure. Think of it as a pleasant introduction (or dramatic stage entrance) on your product.

Slick product photographs, on-screen textual content, and an ideal track alternative go a great distance to constructing hype. Just like a film trailer, product hype movies are solely a tease, you don’t have to inform the entire story. Instead, deal with making viewers come away from this video pondering, “Tell me more!”

Pump Up the Crowd

This promo video for the free model of our product depends on fast cuts and upbeat music to create pleasure. It says simply sufficient to encourage viewers to attempt it out for themselves.

1. Set a Goal

What do you hope to obtain with this video: Click-throughs? Conversions? Brand consciousness? This will have an effect on your whole different selections. If your objective is conversions, your focus needs to be on highlighting a powerful name to motion, one thing that viewers can’t stroll away from. If the objective is click-throughs, construct as a lot curiosity as potential. And if it’s model consciousness, deal with a memorable inventive imaginative and prescient or speak set off that may stick with viewers lengthy after the video ends.

2. Choose a Style

Based on the objective you set, resolve on an acceptable video fashion. A live-action sketch may work properly for a social advert. Motion graphics may be extremely efficient at visually conveying particulars that might be exhausting to grasp in any other case. You would possibly select this route to promote a brand new report. Text set to music can elicit emotion whereas holding again sufficient particulars to encourage clicks.

three. Script It and Storyboard It

This step is very essential for a promo video so as to meet the problem of being brief, descriptive, and attention-grabbing on the similar time. Every second counts, so that you’ll need to be sure to have a stable plan to benefit from your viewers’ restricted consideration span. Because of their emphasis on emotion, promo movies permit a ton of inventive freedom, in contrast to different varieties of movies. Focus on grabbing consideration inside the first 5 seconds of the video and front-load essential data (like date and time, if selling an occasion). Make use of visuals to convey data immediately.

See our manufacturing information for extra particulars on the pre-production planning course of.

four. Produce It

No matter what your finances or expertise degree, put aside time and get a crew collectively to make the factor. Be certain to export the ultimate model on your video for every channel you propose to use. (e.g. Videos want to be formatted in another way for every social channels, and one other format is critical for a web site or e mail.)

Hot Tip

Use Vidyard’s Chrome extension to document a easy speaking head promo video in a single click on. Add a private contact by talking to contacts straight, and inform them every little thing they want to learn about your new product, asset, or occasion. Send through e mail, or embed wherever your prospects can be certain to watch.

  • Keep it temporary. Remember, a promo is sort of a film trailer. No one will purchase tickets to the film when you’ve already spoiled the plot. Instead, make viewers curious sufficient to need to know extra.
  • Focus on the feels. Explainer movies are for particulars, promos are for emotion.
  • Script it. If you deal with an excellent script, manufacturing worth can vary from scrappy to high-level and nonetheless be efficient.
  • Set it to music. Nothing conveys emotion as instantly as music. The proper tune will set the tone on your promo video and get clients feeling curious and excited.
  • Spread the love. Use promo movies throughout a number of channels, wherever your prospects are possible to be.
  • Include a compelling CTA. The finish of your promo video isn’t the tip of the highway. Keep viewers engaged with a sturdy name to motion.
  • Get inventive. With so many promo movies on the web, you neither need to mix in as boring nor stand out as an advert. If you get inventive, individuals will need to watch your video regardless of it being an advert.
  • Include a compelling CTA. The finish of your promo video isn’t the tip of the highway. Keep viewers engaged with a powerful name to motion.
  • Spread the love. Use promo movies throughout a number of channels, wherever your prospects are possible to be.
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Get the Promo Videos Checklist checklist graphic Ready to make a promo video? This record covers all of the stuff you want to know to get it proper. Get the List