As a SaaS firm, you want to differentiate your product from the competitors. With so many options on the market making related claims, promoting based mostly on options isn’t sufficient anymore.
You want a effectively-developed message that successfully describes your distinctive worth proposition within the market. This message additionally wants to have the option to seize a buyer’s consideration shortly since they’re just about assured to be researching a number of firms on the similar time.
To accomplish this, you want to use video at key phases of the client journey which motivates consumers to transfer additional down your funnel. This method the client can perceive why you might be totally different and get acquainted with the product earlier than they buy.
There’s a SaaS answer for every thing and you don’t need to get misplaced within the combine. Let’s take a more in-depth have a look at why video is efficient and how you should use it to differentiate your SaaS from the competitors.
Video Transforms Your Message Into a Unique Value Proposition
People purchase one thing as a result of they’re trying to resolve an issue. That’s the core of what a SaaS buy is all about. But for a buyer to get on board together with your answer, they want to absolutely grasp the worth of it.
With so many SaaS firms attempting to transition to a Product-Led Growth technique, probably the most troublesome impediment is educating clients and avoiding abandonment. You want to first have the option to seize a buyer’s consideration and then lead them into utilizing the paid options of your product. And it’s your worth proposition that may drive your success with Product-Led Growth.
To spotlight your worth proposition, video is a superb instrument and it is going to assist a buyer perceive what you do higher than the competitors. Furthermore, video has a pure spot within the purchaser’s journey to inspire and transfer the client additional down the shopping for funnel.
Videos at totally different phases act as a information so your clients can have interaction and develop into extra acquainted with the product earlier than they even speak to gross sales. Once speaking to gross sales, video can be utilized to additional differentiate, spotlight a selected characteristic, share to different stakeholders or inspire somebody to purchase. This hurries up your time to income and reduces churn.
Use Video on the Top of the Funnel to Differentiate from The Competition
Your clients are researching many different options so that you want to make it clear why you’re totally different. The prime of the funnel is the most effective place to seize this consideration and describe how your answer solves your buyer’s ache factors. Through the usage of video, you possibly can goal your key markets in order that your message is as efficient as potential.
When everybody has related product options, you want to deal with the important thing advantages of utilizing your product. The excellent positioning you labored so onerous to get to wants to be in your movies. And in the event you haven’t figured it out (since you’re so shut to it), going by the manufacturing course of with an outsider will assist you to get there.
If a prime of the funnel video is finished effectively, it maximizes your positioning, makes you look skilled, and drives folks to spend extra time trying into your product.
You can use video in your:
- Product web page
- Feature Page
- Pricing Page
For extra concepts on how to implement video on the prime of the funnel, go to this useful resource.
Use Video Throughout Onboarding to Convert Trial Users Into Paid Users
Abandonment is widespread inside a free trial interval. Not as a result of the client didn’t just like the product, however since you haven’t satisfied them that the software program is the remedy for all their issues. You want to promote them on the dream and distinctive advantages of utilizing your product. It’s additionally useful to present them the failings of their present product and clarify how straightforward it’s to swap to yours.
Since you’ve clients’ electronic mail addresses and are probably sending them a drip sequence, it is sensible to use video to drive them deeper into your product. You can present them how to use your product, clarify why it’s superior, and converse to the prime three advantages/options in your onboarding electronic mail sequence. By doing this, you get your clients used to interacting together with your movies and seeing them as a invaluable useful resource.
Headspace has achieved a terrific job of utilizing explainer movies of their onboarding course of and all through the life cycle of their clients.
If you’ve seen a headspace advert, stumbled upon their website, or used their app, you’re instantly launched to their animation fashion which is constant all through their model. This builds belief with clients and attracts them into the product.
From their introduction movies to the extra superior meditations, they information the person on how to use the app and acquire probably the most worth from it. All of that is potential by the usage of explainer movies with high quality animation and sound design.
Furthermore, they do a terrific job at tailoring their movies for particular goal markets. Whether they’re concentrating on college students, athletes, or entrepreneurs, they craft their movies to have interaction that viewers.
Take a have a look at one in all their movies:
Attract and Retain More SaaS Customers by Using Video
Success within the SaaS business all begins with a terrific message and worth proposition. And there’s no simpler method to present this worth to clients than by the usage of video. Video is an efficient method to differentiate your organization from the competitors and will entice clients on the prime of your funnel. Furthermore, it’s extraordinarily helpful in educating your clients and selling motion additional down the client journey.
If you’re serious about studying extra about utilizing explainer movies to your SaaS firm, please attain out.
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