How Long Should Videos Be? The Ultimate Guide to Video Length


September 11, 2019·eight min learn

The rule of thumb is to maintain most movies beneath two minutes, however optimum video size varies relying on the place you share or embed it. Tips for every channel.

Most advertising and marketing movies needs to be two minutes or much less. Generally. But the size for any specific video relies upon totally on the use case, channel, business, and the place it suits within the advertising and marketing and gross sales funnel. The earlier the stage, the shorter. The later, the longer. Below are suggestions for practically each conceivable state of affairs.

Some video stats:

infographic displaying average video length in 2018—copy reads: "4.07 minutes was the average length of videos published in 2018."

  1. Contents
  2. 1.How Long Should Social Media Videos Be?
  3. 1.1Instagram Video Length
  4. 1.2Facebook Video Length
  5. 1.3LinkedIn Video Length
  6. 1.fourYouTube Video Length
  7. 1.5Twitter Video Length
  8. 1.6Pinterest Video Length
  9. 1.7Snapchat Video Length
  10. 2.How Long Should Video Be on Digital Channels?
  11. 2.1Website Video Length
  12. 2.2Landing Pages Video Length
  13. 2.threeEmail Marketing Video Length
  14. 2.fourSales Video Length
  15. three.How Long Should Different Types of Video Be?
  16. three.1Explainer Video Length
  17. three.2How-To or Tutorial Video Length
  18. three.threeDemo Video Length
  19. three.fourCase Study Video Length
  20. three.5Webinar Length
  21. three.6One-to-One Sales Video Length
  22. three.7Promo Video Length
  23. three.eightCulture Video Length
  24. three.9Interview Video Length
  25. three.10Thought Leadership Video Length
  26. four.Video Length Best Practices
  27. four.1Shorter is (Almost) Always Better
  28. four.2Different Objectives Call for Different Lengths
  29. four.threeTrack Your Efforts
  30. four.fourCapture Attention Quickly

No two social media websites are the identical, so no two video lengths are the identical. A YouTube viewer, as an example, could fortunately look ahead to 4 minutes whereas an Instagram consumer most likely gained’t give it greater than 15 seconds. On prime of all that, social algorithms are all the time being up to date, so what’s true right now could change. Below are ideas for every channel.

Instagram Video Length

Make your Instagram movies round 30 seconds lengthy. Although the platform provides you up to 60 seconds, the halfway level is the candy spot for Instagram’s busy, multi-tasking, typically touring viewers. When it comes to video adverts and Instagram Stories adverts, strive to cowl your key message within the first 15 seconds.

For IGTV (quick for Instagram TV) movies could be 10 minutes lengthy. Larger manufacturers can petition to have their video restrict elevated to one hour.

For Instagram Live Videos, hit file and simply maintain filming. The longer you roll, the bigger the viewers you’ll have the chance to appeal to. The most size is 60 minutes, however you can begin one other dwell broadcast instantly after, if desired. Shoot for at the very least 10 minutes, however longer is commonly higher when ti comes to this format.

Facebook Video Length

Successful in-feed Facebook movies have a tendency to be 24 to 90 seconds lengthy. Facebook movies are permitted to roll for an epic 4 hours, however simply because you’ll be able to add Gone with the Wind doesn’t imply it’s best to. It most likely far exceeds the Facebook consumer’s consideration span, and that’s quite a lot of video to produce.

On the opposite finish of the spectrum are Facebook Stories—these user-generated movies that expire after 24 hours—which might’t exceed 20 seconds. For Facebook adverts, put the juiciest data within the first 5 to 10 seconds, although these can be 4 hours lengthy.

Facebook Live is a good way to join with clients in actual time. You can broadcast for up to 4 hours and, as with Instagram Live, the longer your dwell video runs, the higher your possibilities that individuals will uncover it. Just make sure that not to go under 10 minutes, which is about how a lot time it takes for individuals to be notified and tune in.

Pro Tip: To make your model’s Facebook web page extra participating, substitute the quilt photograph (the big image on the prime of your profile) with a 20 to 90-second video, or swap your profile image with a seven-second profile video or animated GIF.

LinkedIn Video Length

We suggest that LinkedIn movies run between 30 seconds and 5 minutes, with a most of 10 minutes. LinkedIn’s viewers aren’t your commonplace social media surfers: They’re professionals at work with extra time to digest. Nearly three quarters of enterprise executives, virtually all who’re on LinkedIn, say they watch on-line movies each week.

If you’re working LinkedIn video adverts, nonetheless, make them shorter: 15 seconds is right, with a most of 30 seconds.

YouTube Video Length

Make B2B movies on YouTube two minutes or much less. Though YouTube movies can run for up to 12 hours, demand for that sort of content material most likely isn’t there for many branded content material.

As for video adverts, our recommendation is to stick to 15 to 20 seconds in case you’re utilizing pre-roll adverts, or six seconds for what are often known as bumper adverts, that are supposed for model consciousness.

Twitter Video Length

Video tweets and Twitter video adverts ought to each be 20 to 45 seconds lengthy. Though they are often so long as two minutes and 20 seconds. It ought to come as no shock that on the platform constructed for brevity, individuals don’t linger lengthy.

Pinterest Video Length

Pinterest movies needs to be 15 to 30 seconds, except they’re an explainer or demo, by which case, longer is okay. Pinterest payments itself as “the discovery platform” and folks go there for how-to solutions related to how they use YouTube. While demos on the platform could be up to 30 minutes lengthy, yours shouldn’t be. Offer a brief and candy reply with a gorgeous, pinnable thumbnail.

Snapchat Video Length

True to its identify, Snapchat movies are over in a snap: 10 seconds, that’s it. Don’t strive to compress your whole message into that tiny blip. Rather, give your viewers an intriguing style of what you do and go away them with a hyperlink, hashtag, or URL to study extra.

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How Long Should Video Be on Digital Channels?

Once once more, there is no such thing as a one video size finest apply. It is dependent upon the channel, how customers behave there, what they anticipate, their vertical, use case, shopping for stage, the product, and the video format. A rule of thumb, although: If it’s chilly outreach, maintain it beneath one minute. Below are pointers for every channel and format.

Website Video Length

The optimum size of a homepage video is comparable to that of a TV industrial—30 to 60 seconds. You can go over, however provided that the video is substantive. Website movies don’t essentially want to provide full solutions, both. Homepage explainer movies that tease the worth of your product however go away some questions unanswered are extra probably to drive viewers to schedule a gross sales name.

Landing Pages Video Length

Make your touchdown web page movies quick: 30 to 60 seconds. Studies present that one fifth of touchdown web page viewers bounce after 10 seconds. One-third bounce inside 30 seconds. Videos can assist maintain their consideration, and might do loads to enhance conversions; merely together with them will increase conversions 80%.

Pro Tip: Place your video above the fold so it’s one of many first issues viewers see.

Email Marketing Video Length

There’s no optimum video size for emails however typically, we suggest protecting it to 45 seconds or beneath (except you may have a extremely engaged viewers). Make certain the topic line accommodates the phrase “video,” which might enhance open charges 19%, and the e-mail physique accommodates a clickable thumbnail, which will increase clicks 65%.

Sales Video Length

The earlier stage the outreach, the shorter the video, usually. Cold outreach movies needs to be 30 seconds or beneath, however mid and late-stage outreach often includes answering questions and people movies could be a number of minutes lengthy.

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