Interactive video can mimic the sorts of Q&A back-and-forth that main gross sales methodologies give attention to.
A abstract of findings from up-to-date educational research, Evidence of Improving Knowledge Retention with Interactive Video, was just lately printed by the builders of the free open-source interactive video instrument H5P, which I’ve written about beforehand. Here are a number of which might be particularly related to complicated and enterprise gross sales.
- Interactive video has extra affect than conventional video
- The interactive layer (HTML5 person controls added to straightforward on-line video recordsdata) permits learners to considerably prolong their consideration span
- More college students accessed on-line content material when it was interactive.
- Adding interactivity considerably improved completion share and common viewing time
- The means to trace and analyze the conduct of learners is crucial to enhancing the effectiveness of studying environments
- The use of interactive video to allow studying by way of the method of experiencing failure can result in ‘deeper learning’ and speed up talent acquisition
- When learners have management over studying, they’re extra concerned within the studying course of, which is important for maximizing engagement
Sales methodologies and gross sales enablement
Learning ideas are related to only about any trendy gross sales methodology, which all intention to advance the dialog by asking the precise questions. (HubSpot has a pleasant abstract of the highest 10 gross sales methodologies). In the Sandler Sales Methodology, for instance, reps are skilled to speak loads in regards to the obstacles that might maintain the customer from contemplating their resolution. That helps to determine belief. Interactive video is much better suited to nuanced Q&A than linear video. (The newest H5P launch provides a “Branching Scenario” authoring instrument which could possibly be used to create a “Choose Your Own Objections” studying expertise).
In gross sales enablement packages, one objective is to get the salesperson in control ASAP. Interactive video can improve this gross sales coaching — after which assist champions and influencers in your goal group do a greater job of explaining the advantages of your resolution.
It’s not simply video
The designation “interactive video” is deceptive within the sense that different sorts of content material can simply be integrated within the expertise — textual content from weblog posts, diagrams from product sheets, use-cases from buyer movies, screencasts from tutorials, and so on., can all be introduced into an interactive expertise. This permits for re-using or repurposing current content material to reinforce the customer expertise.