For the vacations we wished to suppose outdoors the “inbox” to present our viewers a really memorable holiday message. We knew that inboxes have been going to be bombarded with holiday messages and nicely needs from distributors, opponents, and extra. So how have been we going to chop via all that noise?
With a personalized holiday video after all!
We created a holiday video marketing campaign that put our viewers proper in the midst of the story, due to our personalized video. Our objective was to unfold some holiday cheer with a really distinctive holiday message. We have been positive we might minimize via the noise, and delight viewers. But the second we hit ship on the emails, the magic actually occurred.
It’s All About the Message
Our video marketing campaign wasn’t nearly metrics (even when they have been actually spectacular) it was about sharing a holiday message with our viewers and giving them a present they may go alongside. We wished to be inventive and suppose outdoors the “inbox” to succeed in them with our message. Clearly, our personalized video hit the appropriate chord with our viewers as a result of we have been flooded with suggestions and nicely needs in response to this marketing campaign.
Subject: Jingle Bells, Email Smells, Video Saves The Day
Oh boy, that e-mail! We embedded our personalized holiday video inside the e-mail and got here up with a catchy e-mail topic line. This helped us crush our open fee, which ended up being 35% greater than the business common. Not solely did our open fee kill it, however the CTR (Click Through Rate) ended up being 157% greater than the business common. We knew that we have been on to one thing with this marketing campaign.
If A Picture Is Worth 1,000 Words, One Good Video Is Worth…
In a matter of days, we had amassed over 10,000 views on our holiday video, shortly climbing the listing to grow to be one in every of our most considered movies. It continued exceeding our expectations as the times went on. With a median consideration span of over 1 minute, we actually captured our viewers’s consideration.
The Gift That Keeps on Giving
One of the primary parts of this holiday marketing campaign was to present our viewers the present of personalized video. We inspired viewers to “regift” the video by sending a personalized model to their colleagues/purchasers. It was our present to them, and a nice method to unfold some holiday cheer. We couldn’t consider how many individuals wished to share this video.
Over three,500 individuals created and shared their very own personalized holiday video with a pal, colleague, or shopper proving that there is no such thing as a disgrace in regifting if it’s a kick-ass present. Just a few individuals even emailed us to say ‘thank you’ this video helped them stand out and get in contact with prospects that had not too long ago gone darkish.
Our personalized holiday video exceeded all of our expectations and really blew our minds. The engagement, interplay, sharing, and suggestions we collected reaffirmed the facility of personalized video!
If you haven’t seen our holiday video but test it out now and hopefully it evokes your individual creativity to your subsequent advertising marketing campaign. And don’t neglect to share a copy together with your colleagues or purchasers, it simply could heat their hearts!
The Vidyard Team!