Here’s Who We Think Will Win the 2019 VMAs


The 36th Annual MTV Video Music Awards (VMAs) happen this coming Monday, August 26.

Off the heels of our predictions for the 2019 BET Awards, we thought we’d see if we may make lightning strike twice and predict this 12 months’s award winners for the VMAs (try Pitchfork for the full checklist).

Let’s dive in…

Note: Throughout this text, we’ll be referencing Tubular’s Video Ratings (TVR’s), a standardized set of metrics that enable content material producers to measure and benchmark the efficiency of their movies relative to others. V30 is outlined as the cumulative quantity of views in the first 30 days after publication.

VMAs Video of the Year

The nominees for Video of the Year at this 12 months’s VMAs are:

And the (projected) winner is… Ariana Grande’s “thank u, next”! 

Artist of the Year

The nominees for ‘artist of the year’ are:

  • Cardi B
  • Billie Eilish
  • Ariana Grande
  • Halsey
  • Jonas Brothers
  • Shawn Mendes
Here's Who We Think Will Win the 2019 VMAs
(Total each day views for every VMAs Artist of the Year nominee since January 2019 to August 21, 2019. Data through Tubular.)

By our evaluation, the clear (projected) winner is our nationwide treasure, Cardi.

Song of the Year

If we’re judging solely primarily based on our V30… Ariana can’t be stopped. She’s poised to take dwelling Song of the Year, as properly.

Best New Artist offered by Taco Bell

  • Ava Max
  • Billie Eilish
  • H.E.R.
  • Lil Nas X
  • Lizzo
  • ROSALÍA
Here's Who We Think Will Win the 2019 VMAs
(Total each day views for every VMAs Best New Artist nominee since January 2019 to August 21, 2019. Data through Tubular.)

What an inventory! According to the determine above, there are three entrance runners: Lil Nas X, Ava Max, and Billie Eilish.

But low and behold, Lil Nas X is projected to take this one! Congrats, younger buck (if we’re proper, that’s).

Related Read: Battle of the Fast Food Chains: Who’s Winning on Social?

Best Ok-Pop

We’ve lined Ok-pop right here earlier than. The world phenomenon has recorded a few of the highest V30s on document. It’s solely proper that the VMAs honor the style this 12 months.

Let’s see who the winner ought to be!

There’s no debate who the #1 & 2 Ok-pop stars are. This time round, BTS ought to be enjoying second fiddle to the women in BLACKPINK.

Best Hip-Hop

Ok, the outdated head in us has problem classifying this as “hip hop,” nevertheless it doesn’t matter. It appears to be like like Lil Nas X will get at the very least one this 12 months. Congrats!

Best R&B

We projected that Bino would sweep the BET Awards earlier this 12 months. Will he take this too?

Certainly appears to be like prefer it, taking in a robust V30 of 54.3M.

Best Latin

Why did we choose this as the final style to cowl? Para la cultura…

In the battle between Bad Bunny and Anuel AA, the latter is projected to take the award. Shocking contemplating how large ROSALÍA and J Balvin’s “Con Altura” was this 12 months. We’re sure we’ll see you again subsequent 12 months, ROSALÍA.

So there we’ve it. Tubular’s projected winners of the 2019 VMAs. Check again subsequent week after we replace this text after the awards present airs!

How many of those do you suppose we’ll get proper this time?

Don’t miss our TV Entertainment Market Snapshot!

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