Growing Businesses Turn to DIY Video Content to Scale Faster

February 13, 2020

Marketing, gross sales, and customer support groups embracing new approaches to utilizing video content material to lower by means of the noise, e book extra conferences, and speed up income progress.

KITCHENER, Ontario – February 13, 2020 – Growing companies proceed to search for new methods to stand out from bigger rivals and effectively scale their income in a digital-first world. Recent improvements within the instruments obtainable to create, host, and share customized movies shortly and simply have revolutionized the content material format for manufacturers. Many companies are actually turning to on-demand and one-to-one video content material as a strong new method to increase their audiences and generate extra gross sales alternatives. Growing companies, together with Digital 22, Jostle, Miovision and New Breed, have quickly accelerated their income progress by incorporating do-it-yourself (DIY) video content material all through all the buyer lifecycle, powered by Vidyard.

Video is a strong medium and its worth to companies is barely growing as a result of it’s each extra handy and extra compelling to digest than text-based content material. Video helps entrepreneurs add persona whereas educating prospects in additional participating and memorable methods. Sales groups use video to lower by means of the noise and add personalised touchpoints when participating distant consumers. Customer service groups share video content material to reply frequent questions and to clearly present how to get began or how to resolve identified points. Internal communications teams can distribute company-wide messaging, important govt communications, and coaching enablement sources in a safe setting.

“We find prospects and customers are consistently more likely to engage with video content,” says Katerina Hyzyk, Marketing Programs Manager at Miovision. “Having a platform that makes it easy to manage and measure engagement with video is an important part of our marketing programs.”

By empowering completely different groups to simply create, share, and observe customized video content material, high-growth B2B organizations, together with Digital 22, Jostle, Miovision, and New Breed, are seeing quicker progress and higher effectivity throughout their customer-facing groups:

  • Digital 22, the most important 100% largest HubSpot company within the UK, generated £1.6 million in income influenced by video inside 12 months of implementing Vidyard.
  • Jostle, a expertise firm that gives organizations with an enticing intranet platform, is utilizing one-to-one video of their outbound gross sales course of and on-line product demo movies to educate extra leads quicker than ever.
  • Miovision, an organization utilizing laptop imaginative and prescient, synthetic intelligence and superior modelling to assist cities modernize their strategy to visitors administration, noticed an 80% enhance in distinctive viewers throughout their Video Hub in solely 90 days.
  • New Breed, a buyer acquisition company for high-growth B2B firms, elevated win charges by 33% and shortened gross sales cycle by 41% with out experiencing any lower in common deal worth.

Digital 22: Generated £1.6 million in income influenced by video inside 12 months

After HubSpot’s co-founder and CEO, Brian Halligan, pressured that “video should be used everywhere within your business,” Digital 22 did simply that. The firm is already identified for staying forward of the curve when it comes to testing out new communications methods earlier than passing them on to their shopper base. Digital 22 determined to incorporate movies throughout their complete group–from the launch of recent video advertising packages, implementing video promoting and coaching, and driving inner communications– and generated £1.6 million in income influenced by video inside 12 months of implementing Vidyard.

“Our Video Hub really is our greatest asset! We built a bank of more than 200 videos which we then embedded on our website, used across our blog and beyond. Our Video Hub helped us drive call-to-actions (CTAs) within the videos themselves that aligned buyers to larger strategies across each area of the business,” says Emily Yates. “We can now confirm that 19.9% of those video viewers became leads, and 29.3% of those leads became sales qualified leads (SQLs), which resulted in £1.6million lifetime value. ”

Jostle: Engaged hyper-personal video to fill the funnel at this scrappy scaleup

Jostle believes organizations ought to really feel much less complicated. Employees ought to discover it simple to plug in and do nice work. Their people-centric intranet tames that complexity and helps folks and organizations flourish, no matter the kind of administration construction, business sector, or sized enterprise. Video has turn into a core content material sort used throughout advertising and gross sales. With Vidyard, video seamlessly integrates into the corporate’s present tech stack to make movies simple to use and embed in every single place.

“When we put our standard two-minute product tour on YouTube, the process was simply a nightmare. We couldn’t customize anything. Embeds were messy and off-brand,” explains Dustin Tysick, VP of Marketing and Growth at Jostle. “When we brought Vidyard to Jostle, the platform gave us the ability to build warmer connections using personalized video. We could easily edit the HTML/CSS to customize call-to-actions, and since we’re very much a design-oriented company, our video content now matches our website and brand.” Read the complete Jostle buyer story right here.

Miovision: Won’t be slowing down video content material manufacturing anytime quickly

Miovision exists to assist cities modernize their strategy to managing visitors. That means convincing prospects – typically within the public sector – to undertake new applied sciences and approaches. It generally is a complicated gross sales pitch and the corporate finds video is a vital instrument to assist preserve prospects engaged. Over the previous two years, Miovision has built-in video into almost each step of their buyer journey. From consciousness to prospecting, to buyer retention–it’s given the enterprise a brand new voice.

“In a 90 day period in late 2019 we saw an 80% increase in unique viewers,” says Katerina Hyzyk, Marketing Programs Manager at Miovision. “This goes to show you that our prospects, customers, partners and employees are really invested in consuming content through this medium, so we won’t be slowing down anytime soon!”

New Breed: Shortened the gross sales cycle with out lowering common deal worth

B2B inbound buyer acquisition company New Breed leads by instance and strives to be on the leading edge of selling innovation and analytics that assist have interaction prospects and clients at each stage of the client lifecycle. At the notice stage, New Breed creates social media movies. At the consideration stage, video is used to nurture leads with academic content material like on-demand webinars. At the choice stage, video backs up claims made earlier by means of testimonials and work examples.

“We’re all about educating the market on what’s possible with video so that when they come to our website, they’re already confident that we can help them,” says Guido Bartolacci, Manager of Acquisition and Strategy at New Breed. “Videos hosted on our website have already influenced 22.4% of new business revenue and 28.9% of existing business revenue. Furthermore, by using video, we were able to increase win rates by 33% and shorten the sales cycle by 41% without experiencing any decrease in our average deal value.”

Digital 22, Miovision and New Breed had been all winners in Vidyard’s 2019 Video in Business Awards. Read their award-winning clients tales right here.

About Vidyard
Vidyard is the video platform for enterprise that helps organizations drive extra income by means of using on-line video. Going past video internet hosting and administration, Vidyard helps companies drive higher engagement of their video content material, observe the viewing actions of every particular person viewer, and switch these views into motion. Global leaders equivalent to HubSpot, LinkedIn, Marketo, Microsoft, Outlook, Outreach, SalesLoft, Salesforce, and Zendesk depend on Vidyard to energy their video content material methods and switch viewers into clients.

Media Contact:
Sandy Pell, Head of Corporate Communications, Vidyard

Sandy Pell

Sandy Pell

Sandy Pell is the Sr. Manager, Corporate Communications and Public Relations at Vidyard. Sandy was named certainly one of Canada’s PR Top 30 Under 30 by PR in Canada, and one of many Top 20 TechWomen in Canada by the C100. When she is not crafting distinctive communication items you may discover her remodeling clean areas into outstanding locations as a Commercial Mural Artist.

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