It looks like everybody and their canine has a podcast as of late. As of this writing, there are over 700,000 energetic podcasts with greater than 29 million episodes! The common podcast listener tunes in to a median of 6.5 hours every week.
Business is the second hottest class, which suggests podcasts are a fantastic alternative to have interaction with new audiences as a model. But with a lot content material accessible, it’s vital to contemplate how one can promote your superior new podcast to stand out from the gang.
The golden ticket to viral reputation continues to be social media, the place video is the popular format. YouTube’s viewers alone is 2 billion customers and counting, and 43% of month-to-month podcast listeners say they listened to podcasts on YouTube up to now yr. Podcast groups are simply beginning to understand how they’ll leverage video to attain new audiences. Luckily the 2 codecs go hand in hand, and it’s simpler than ever to report podcast episodes with video.
Vidyard runs three video podcasts and we’ve examined the waters of this uncharted territory by way of trial and error. So if you happen to’re not sure of how to get your podcast going with video, learn on as I unpack our learnings from the previous few months, and assist you select the fitting video podcast format for your small business!
three Questions to Ask Before Starting a Video Podcast
Think a video podcast could be best for you? Before you begin, ask your self the next questions.
1. What is the podcast about?
The very first thing to do is establish your area of interest and stick to it. If you veer off-topic, your viewers may get confused or really feel omitted. It could be fairly complicated if the subsequent episode of “My Favorite Murder” was a overview of their favourite pizza place (until a homicide had occurred there). An viewers will solely stick with you if they’ll depend on constant content material from week to week.
2. Who will host the podcast?
I’m positive you and your pals or co-workers are hilarious, however you even have to have one thing to provide. For instance, on first pay attention, the two Dope Queens podcast seems like two associates chatting about present points with cool interviewees, however Phoebe Robinson and Jessica Williams are literally extremely skilled comedians with backgrounds in feminist concept. Make positive your hosts match properly along with your chosen subject if you would like your podcast to final!
three. How will you format every episode?
From rom-coms to pop songs to speak exhibits, every bit of content material follows a format so as to current distinctive info inside a well-known construction. No matter what your podcast is about, content material is extra digestible to an viewers in the event that they know what to anticipate. Choosing the fitting format will rely in your hosts, subjects, assets, and objectives.
Video Podcast Formats to Choose From
Now that you simply’ve discovered your podcast’s path, it’s time to select a format that can work properly for video and audio each. There are a couple of fashionable choices to decide from.
The In-Studio Video Podcast
This format options a number of hosts who speak conversationally in the identical studio arrange every episode. You report the whole episode on video and isolate the audio in post-production for distribution on podcast platforms. This format requires little or no enhancing. Simply add the footage into your enhancing program of selection to combine the audio, music, and add in a pre-recorded intro and outro animations. The success of the in-studio format largely relies on the power of the hosts. They ought to ideally be equal components personable and educated about the subject material.
In our Video Island Podcast, hosts Blake Smith and Mat King are video manufacturing consultants, who additionally occur to be good friends. They area questions on manufacturing each day of their roles, so this podcast is their try to share that data with the world. They know their stuff, however possibly extra importantly, they’ve a pure ease of their communication. They don’t use quite a lot of jargon, however handle to maintain issues transferring with out dumbing it down.
Other examples of the in-studio format are The Joe Rogan Experience and The Morning Toast. This format can embrace visitor interviews, however all of them happen in the identical studio area.
Pros: This format is fast and soiled. There’s not quite a lot of finesse required for this one-take conversational podcast so you may produce these rapidly and even report a number of episodes without delay to construct your self a reserve.
Cons: Only select this format if in case you have rather a lot to say a few particular subject. If you don’t, you danger operating out of issues to speak about by episode three. If you suppose you may carry a podcast speaking about what you ate for lunch that day, you’re flawed. Not even Jeff Goldblum may do this. (Okay, possibly he may. But nobody else!)
Hot Tip: Keep an ongoing record of subjects as they arrive up and be certain to ask your listeners what they need to hear. This format is extraordinarily private—reap the benefits of it!
The Remote Interview Video Podcast
There’s a purpose why interview podcasts are so fashionable. Speaking with a brand new visitor each week provides selection and permits your podcast to cowl areas outdoors of your host’s experience.
But, relying on the place you’re situated, it may be laborious to schedule and herald visitors to report within the studio. The distant interview format opens the door to a worldwide community of visitors and is cheaper and extra environment friendly than reserving your visitors into Airbnbs. Neil deGrasse Tyson typically makes use of the distant interview format to speak to scientists from throughout the globe on his video podcast, StarTalk.
This format places quite a lot of accountability in your visitors to preserve the standard of your recordings, so make certain to work out technical difficulties prematurely. This can vary from sending detailed directions for software program that wants to be downloaded to mailing tools (like an excellent high quality microphone) to your visitors prematurely.
Pros: Hosting visitors remotely permits you to create a excessive quantity of episodes with a fantastic number of content material, with out ever leaving your studio!
Cons: Only try this format if in case you have an unlimited current community of potential visitors. If you don’t, it’s going to be laborious to e-book audio system, particularly once you’re simply beginning out.
Hot Tip: Try including a border or colourful body to jazz up your break up display show and make it look extra fascinating and skilled!
To be taught extra about how to arrange for high-quality distant interviews, take a look at this informative episode of Unmissed Connections. Host Chris Carroll has his distant recording set-up down to a science!
Check out our weblog publish, The Secret to Filming an Awesome Remote Interview for extra in-depth directions.
The Mixed Footage Video Podcast
This format combines host-delivered data with featured visitors to create a story round a central theme. It requires extra planning and post-production than the earlier codecs, as a result of it mixes collectively distant interviews, on-location footage, and B-roll so as to weave collectively a cohesive story. Just make certain that the cut-aways will not be completely visible.
When planning our personal podcast, Creating Connections, we often begin with an interview and then construct out a full story arc round it. For instance, in this episode, inside our particular sub-category “Video in Focus”, visitor Fergus Dyer-Smith talks concerning the power of storytelling in 1980s adverts. We took this chance to add in B-roll footage of the adverts he mentions, in addition to asides the place our host Tyler Lessard delves deeper into the idea of artistic storytelling and delivers a dramatic impersonation of Marty McFly à la Back to the Future.
Due to the artistic nature of the format, there’s multiple method to produce blended footage video podcasts. You may begin with an enormous thought or theme and search out visitors to converse to that subject (that’s what investigative podcasts like Serial do). Or you may do it the opposite method round, selecting fascinating visitors and including supplementary info afterwards to spherical out the story.
Pros: Using narrative storytelling, as opposed to dialog or interviews alone, could make dense or sophisticated material extra digestible, permitting you to cowl extra floor in a artistic method.
Cons: This format requires extra pre- and post-production than the opposite codecs because you’re basically making a brief movie. Don’t try this podcast if you happen to don’t have the time or assets for prolonged analysis and enhancing.
Hot tip: We add the video variations of our podcasts to Vidyard earlier than pushing to YouTube so we nonetheless get Vidyard’s intensive metrics and customizable options.
Whether you select the in-studio format along with your hosts within the limelight, a wide-reaching guest-focused present utilizing distant interviews, or your very personal combine for optimum storytelling—when you’ve discovered the fitting podcast format, stick to it! Grow your listener base by offering constant, high quality content material that your viewers can depend on.