Fantastic Video Podcasts and How to Record Them

September three, 2019

It looks like everybody and their canine has a podcast as of late. As of this writing, there are over 700,000 energetic podcasts with greater than 29 million episodes! The common podcast listener tunes in to a median of 6.5 hours every week.

Business is the second hottest class, which suggests podcasts are a fantastic alternative to have interaction with new audiences as a model. But with a lot content material accessible, it’s vital to contemplate how one can promote your superior new podcast to stand out from the gang.

The golden ticket to viral reputation continues to be social media, the place video is the popular format. YouTube’s viewers alone is 2 billion customers and counting, and 43% of month-to-month podcast listeners say they listened to podcasts on YouTube up to now yr. Podcast groups are simply beginning to understand how they’ll leverage video to attain new audiences. Luckily the 2 codecs go hand in hand, and it’s simpler than ever to report podcast episodes with video.

Vidyard runs three video podcasts and we’ve examined the waters of this uncharted territory by way of trial and error. So if you happen to’re not sure of how to get your podcast going with video, learn on as I unpack our learnings from the previous few months, and assist you select the fitting video podcast format for your small business!

three Questions to Ask Before Starting a Video Podcast

Think a video podcast could be best for you? Before you begin, ask your self the next questions.

1. What is the podcast about?

The very first thing to do is establish your area of interest and stick to it. If you veer off-topic, your viewers may get confused or really feel omitted. It could be fairly complicated if the subsequent episode of “My Favorite Murder” was a overview of their favourite pizza place (until a homicide had occurred there). An viewers will solely stick with you if they’ll depend on constant content material from week to week.

2. Who will host the podcast? 

I’m positive you and your pals or co-workers are hilarious, however you even have to have one thing to provide. For instance, on first pay attention, the two Dope Queens podcast seems like two associates chatting about present points with cool interviewees, however Phoebe Robinson and Jessica Williams are literally extremely skilled comedians with backgrounds in feminist concept. Make positive your hosts match properly along with your chosen subject if you would like your podcast to final!

three. How will you format every episode?

From rom-coms to pop songs to speak exhibits, every bit of content material follows a format so as to current distinctive info inside a well-known construction. No matter what your podcast is about, content material is extra digestible to an viewers in the event that they know what to anticipate. Choosing the fitting format will rely in your hosts, subjects, assets, and objectives.

Video Podcast Formats to Choose From

Now that you simply’ve discovered your podcast’s path, it’s time to select a format that can work properly for video and audio each. There are a couple of fashionable choices to decide from.

The In-Studio Video Podcast

This format options a number of hosts who speak conversationally in the identical studio arrange every episode. You report the whole episode on video and isolate the audio in post-production for distribution on podcast platforms. This format requires little or no enhancing. Simply add the footage into your enhancing program of selection to combine the audio, music, and add in a pre-recorded intro and outro animations. The success of the in-studio format largely relies on the power of the hosts. They ought to ideally be equal components personable and educated about the subject material.

In our Video Island Podcast, hosts Blake Smith and Mat King are video manufacturing consultants, who additionally occur to be good friends. They area questions on manufacturing each day of their roles, so this podcast is their try to share that data with the world. They know their stuff, however possibly extra importantly, they’ve a pure ease of their communication. They don’t use quite a lot of jargon, however handle to maintain issues transferring with out dumbing it down.

Blake Smith and Mat King, hosts of the Video Island Podcast

Check Out the Video Island Podcast Blake Smith and Mat King, hosts of the Video Island Podcast The Video Island Podcast solutions your entire questions on making nice movies, from pre to publish manufacturing. Listen Now