Everything You Need to Know

November 20, 2019·11 min learn

Personalized movies are a strong approach to seize and maintain your viewers’s consideration. Find out how they work, find out how they’re made, and see examples.

Everyone likes to really feel particular. That’s why including particulars into a personalised video, like your viewer’s title, firm, or picture, is the proper approach to have interaction and delight your viewers.

You can use personalised movies to enhance electronic mail conversions, increase touchdown web page signal ups, enhance occasion attendance, make nurture extra private, enhance buyer satisfaction, and extra.

Watch and Learn

Vidyard’s personal video skilled Blake Smith explains what personalised movies are and the way to create an superior one. He’s joined by Mat King and the duo break down one among their favourite examples to showcase what a profitable personalised video appears like.

  1. Contents
  2. 1.What is Personalized Video?
  3. 1.1What Personalized Video Isn’t
  4. 1.1.1One-to-One Video
  5. 1.1.2Video Created for the Industry or Vertical
  6. 2.Benefits of Personalized Videos
  7. three.Personalization Methods
  8. three.1Traditionally Personalized Videos
  9. three.2Real-Time Personalized Videos
  10. four.Where to Use Personalized Videos
  11. four.1Email
  12. four.2Website
  13. four.3ABM and Sales
  14. four.fourCustomer Service
  15. 5.How to Make a Personalized Video
  16. 5.1 Personalized Video Pre-Production
  17. 5.2 Personalized Video Production
  18. 5.three Personalized Video Post-Production
  19. 6.Personalized Video Best Practices
  20. 7.Personalized Video Examples
  21. 7.1PortoBay Hotels Increases Average Viewer Attention Rate 70%
  22. 7.2DoubleDutch Supercharges Event Invites
  23. 7.threeAmnesty International Earns an 83% Click-Through Rate
  24. 7.fourNorton Makes Explanations Personal
  25. 7.5Marketo’s Personalized Event Invite Increased CTR 144%

What is Personalized Video?

Personalized video is video that has been custom-made to every particular person viewer. This is achieved by inserting private parts such because the viewer’s title, electronic mail, job title, profile picture, firm title, brand, and so forth. immediately into the video.

In distinction to creating separate unique movies for every particular person recipient, personalised video leverages expertise—a video personalization platform—to permit you to use the identical video time and again. The video has factors inside it which have been designated as fields the place personalised parts may be inserted.

See It In Action

This personalised vacation video is a superb instance of what’s potential with video personalization expertise (simply think about your recipient’s title in skywriting).

It netted us a 157% enhance in our click-through price once we despatched it out. ol

A customized video can exit to hundreds of individuals, but really feel like each was created from scratch. It’s equal components surprising and fascinating, which leaves viewers questioning, “Did someone make that just for me?”

Personalization expertise may also be utilized to movies which are custom-made not to a person recipient however reasonably to a gaggle, resembling an organization, business, or vertical. These movies would possibly embrace an organization title, brand, and even textual content factors particular to their use case.

See it in Action

In the instance video under, the Vidyard workforce included a spot to personalize the video not for the viewer, however for his or her firm.

In the shot with the whiteboard, there was an area to personalize the corporate title and alter the three key takeaway bullets to make them related to that firm.

This meant that one video might be despatched to a number of folks on the identical group, and simply shared amongst recipients.

What Personalized Video Isn’t

One-to-One Video

A one-to-one video is created from scratch for every viewer, whereas a personalised video (utilizing our personalization expertise) is one video containing fields for personalised parts, that’s then replicated for every new viewer.

Although each sorts may be extremely helpful for salespeople, one-to-one movies may be created with a free device like Vidyard’s chrome extension to file and ship a totally private one-to-one video to every prospect to e book a gathering, supply a mini demo, clarify a contract, or hand an account off to customer support.

Personalized video takes a little bit extra work to produce, however as soon as created, they are often saved in a video library for fast sends to bigger lists of leads. Personalized movies are extra scalable than one-to-one movies, although each are (after all) extremely private.

See it in Action

The one-to-one video under was created by Vidyard’s Sales Coach Jacob Fernandes to ship to a contact. A reputation seems on the whiteboard Jacob’s holding within the video as a result of he wrote it out by hand particularly for that individual recording.

Video Created for the Industry or Vertical

Another choice that’s private, however not personalised, is to create a video that’s particular to a use case, business or vertical. This technique may be fairly scalable for advertising groups on a funds and might work nicely for account-based advertising (ABM).

However, as a result of this strategy really means creating separate movies from scratch—reasonably than making use of personalised video software program to change parts inside the identical video—we don’t think about it true personalised video.

Benefits of Personalized Videos

We stay in a world the place we’re bombarded by hundreds of promoting messages daily. For entrepreneurs and salespeople, which means it’s harder than ever to stand out, maintain audiences engaged, and construct memorable relationships. But by treating every prospect and buyer as a person, personalised video may also help you join.

Benefits of personalised movies embrace:

  • Breaking by way of the noise
  • Higher electronic mail open charges
  • Higher click-through charges
  • More engagement
  • Builds relationships

Why does personalization work so nicely? As the motivational guru Dale Carnegie mentioned, “A person’s name is to him or her the sweetest and most important sound in any language.” People crave personalised experiences. An enormous 58% of customers say that a personalised expertise is essential when buying from an organization, in accordance to Salesforce.

And entrepreneurs are giving them what they need: 92% of entrepreneurs report utilizing personalization indirectly. For most, this doesn’t transcend the fundamentals (*inserts first title into electronic mail greeting*).

While utilizing personalised parts faucets into folks’s need to be acknowledged, doing it by way of video intrigues them. Many folks will watch your complete video simply to see the place the personalization pops up once more.

But it’s not only a novelty. Personalizing a proposal will increase click-throughs by 202%. Meanwhile, in an experiment from SalesLoft, 75% of late-stage prospects who acquired a personalised video turned closed received offers earlier than quarter’s finish. And, an insurance coverage firm discovered that clients who watched personalised movies renewed at a price 12% increased than those that didn’t.

Combined, personalization and video in an electronic mail are an enchanting outreach mixture.

thumbnail showing what personalized video looks like

Get Your Own Personalized Video Campaign thumbnail showing what personalized video looks like Capture consideration and stand out by weaving particular person viewer information (like names) proper into your video. Learn More