Everything You Need to Know About Online Events


March 9, 2020·eight min learn

Running a web-based occasion? Whether you are planning a digital occasion from the outset or journey restrictions are pushing you to take into account new options, this information will enable you get began.

The spring occasions schedule has successfully blown up for a lot of manufacturers. Health considerations abound, main many occasion organizers to cancel in-person conferences and occasions.

If you’re scrambling to work out what to do together with your instantly unspent convention/commerce present/occasion finances and the way to drive leads and pipeline within the absence of those alternatives, then this information is for you.

An on-line occasion or digital convention is perhaps simply the reply you’re in search of.

  1. Contents
  2. 1.What is a Virtual Event?
  3. 2.Virtual Events Benefits
  4. three.Types of Online Events
  5. four.Virtual Event Platforms (and Other Useful Tools)
  6. four.1Beginner Online Event Tool: Zoom
  7. four.2Entry-Level Virtual Event Software: HeySummit
  8. four.threeVirtual Event Platforms for Summits and Conferences: ON24, 6Connex, and INXPO
  9. four.fourVideo Marketing Platform to Host On-Demand Sessions: Vidyard
  10. 5.How to Run a Online Event: Before, During, and After
  11. 5.1Before Your Virtual Event
  12. 5.2During Your Virtual Event
  13. 5.threeAfter Your Virtual Event
  14. 6.Best Practices for Virtual Events
  15. 6.1Choose Your Speakers Carefully
  16. 6.2Focus on the Content
  17. 6.threeGet Your Sales Team Involved
  18. 6.fourUse Personalized Video to Build Buzz
  19. 6.5Think About Offering Virtual Event Bags

What is a Virtual Event?

Virtual occasions, also referred to as on-line occasions, are simply that: Events with a particular date, time, and agenda however which occur in a digital area slightly than a bodily one.

Virtual occasions usually provide each reside and on-demand shows and, in lots of circumstances, give folks the chance to work together with different occasion attendees in a web-based digital atmosphere.

When it comes to companies, digital occasions can embody issues as small as a webinar and as in depth as a whole digital convention. Sometimes these change in-person occasions and, in different circumstances, they’re a complement to IRL (that’s “in-real life,” in case web acronyms aren’t actually your jam) occasions.

Virtual Events Benefits

Contemplating holding a web-based occasion and undecided if it’s value it? The record of digital occasion advantages is prolonged, even underneath customary circumstances. Add in new considerations surfaced by the present panorama, and a pair extra advantages be a part of the already lengthy record.

  • Save Money: Virtual occasions are more cost effective, each for attendees and hosts. Hosts don’t have to pay for a expensive venue, use finances to get workers on-site, and many others.
  • Save Time: Online occasion hosts save time on setup and planning. Attendees save time on journey and don’t have to fear about making out of workplace preparations.
  • Expand Attendee Base: Because digital occasions solely require a tool with an web connection, they’re vast open to practically everybody. More folks can simply attend on-line occasions with diminished considerations round time dedication, finances, and occasion location—together with worldwide attendees who is perhaps too distant to make attending an in-person possible.
  • Expand Potential Speaker List: Likewise, diminished commitments for a digital occasion can also make it simpler to get audio system, particularly in case your occasion consists of a mixture of reside and pre-recorded classes.
  • Continue Driving Leads and Pipeline: The content material you create for digital occasions may be gated and provided on-demand or repurposed and reused in different methods all year long—which means these occasions are the items that carry on giving again to companies.
  • Reduce Risk of Outbreak: Of course, this one is on everybody’s minds. In a time when many corporations are limiting worker journey and even providing do business from home choices (Twitter, Amazon, and Microsoft amongst them), digital occasions make it simpler on your occasion attendees to nonetheless get worth out of your content material with out worrying about getting sick or spreading germs.
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