Every LinkedIn Video Format and How to Use Them

June 24, 2020·13 min learn

LinkedIn customers watch 300 million movies per 12 months and counting. Learn all the things you want to know to generate visitors and conversions from LinkedIn movies.

After a protracted historical past of prioritizing the written phrase, the world’s largest skilled networking website LinkedIn is now a major place to submit your advertising movies.

LinkedIn’s pivot to video got here late, however its conversion has been complete. It loves video. There’s some proof that it provides video posts precedence over different posts within the feed and a few of the benefits—like autoplaying them, which helps seize extra consideration.

LinkedIn launched native video options in 2017 and in 2018 added a stay video function (nonetheless in beta and accessible by utility solely), with extra to come.

Not lengthy after, the LinkedIn Marketing Blog named video the highest factor to submit on the community.

“Video is the fastest growing format on our platform right now, and the one most likely to get people talking,” Pete Davies, director of product administration at LinkedIn, informed TechCrunch.

On LinkedIn, the place feedback are the holy grail of social forex, issues that get individuals speaking are issues that unfold. Any marketer already on LinkedIn in search of a bonus past paying to promote posts want look no additional than video.

  1. Contents
  2. 1.Benefits of LinkedIn Video
  3. 2.LinkedIn Linked Videos and Direct Message Videos
  4. 2.1How to Post a Video on LinkedIn Using a Link (Desktop or Mobile)
  5. three.LinkedIn Native Videos (a.ok.a. In-Feed Videos)
  6. three.1LinkedIn Native Video Ideas
  7. three.2Specs for LinkedIn Native Video
  8. three.threeBest Practices for LinkedIn Native Video
  9. three.fourHow to Share Native Videos on LinkedIn
  10. three.four.1How to Upload a Video to LinkedIn on the Desktop Site
  11. three.four.2How to Record and Share a LinkedIn Video from Mobile
  12. three.5Native LinkedIn Video Metrics
  13. four.LinkedIn Live Videos
  14. four.1LinkedIn Live Video Ideas
  15. four.2Specs for LinkedIn Live Videos
  16. four.threeBest Practices for LinkedIn Live Videos
  17. four.fourLinkedIn Live Video Metrics
  18. 5.LinkedIn Video Ads
  19. 5.1Best Practices for LinkedIn Video Ads
  20. 5.2LinkedIn Video Ad Metrics
  21. 6.Video in LinkedIn Articles
  22. 6.1Best Practices for Video in LinkedIn Articles
  23. 6.2How to Share LinkedIn Videos in Articles
  24. 6.2.1How to Share LinkedIn Videos in Articles
  25. 7.Bonus: Add Video to LinkedIn Profiles
  26. 7.zero.2How to Embed Videos into LinkedIn Profiles
  27. 7.zero.threeHow to Embed Videos into Company Pages
  28. 7.1LinkedIn Profile Video Metrics
  29. eight.Getting Started with Video on LinkedIn

Benefits of LinkedIn Video

LinkedIn customers view 300 million movies per 12 months. Video posts get 3x extra engagement than posts with solely textual content or photographs and a video submit on LinkedIn is 5x extra doubtless to begin a dialog.

It’s little shock that 51% of entrepreneurs on LinkedIn use video.

  • 92% of B2B entrepreneurs use LinkedIn (Omnicore)
  • 90 million LinkedIn customers are senior-level influencers (LinkedIn)
  • LinkedIn Ads could be 227% more practical than different social networks (SocialPilot)
  • LinkedIn customers log in for a mean of 24 minutes per workday (Statista)

These results compound. Brands that submit useful or informative movies on LinkedIn practice viewers to count on movies—and earn extra presence within the LinkedIn feed.

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LinkedIn Linked Videos and Direct Message Videos

The firms that profit most from posting video on LinkedIn are these with inspirational or academic tales. But not like ‘something-for-everyone’ social media websites like Facebook or YouTube, LinkedIn has a transparent goal: To join professionals. That means nearly all of conversations on the positioning revolve round careers, firms, merchandise, and recommendation.

You’ll see plenty of individuals posting jobs, asserting funding rounds, asking for tech stack enter, and trumpeting their software program. But the tales that have a tendency to carry out the most effective are people who join again to the next goal or supply real worth.

There are two main methods of utilizing video on LinkedIn:

  • Post a Link: Paste a video hyperlink right into a LinkedIn submit or direct message
  • Upload Natively: Upload a video file to LinkedIn or report a video with the LinkedIn app

There’s a giant tradeoff right here: Like all main social media websites, LinkedIn provides a slight desire to movies which can be uploaded straight. It has an curiosity in holding customers throughout the platform. But its built-in analytics depart entrepreneurs wanting.

It’s solely by posting a video hyperlink from a video platform that entrepreneurs achieve visibility into extra than simply views, reactions, and shares. Only a video platform exhibits contact and company-level analytics and permits entrepreneurs to rating leads primarily based on their viewer conduct.

When it comes to gross sales use circumstances, sending a video hyperlink is all the time finest. At the time of writing, LinkedIn doesn’t but help direct video messages or InMails, so it’s your solely choice.

How to Post a Video on LinkedIn Using a Link (Desktop or Mobile)

  1. Navigate to your LinkedIn feed
  2. Click Start a submit
  3. Paste the hyperlink (could be to wherever your video is hosted)
  4. Write your submit
  5. Add hashtags and @ point out individuals
  6. To publish, click on Post
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LinkedIn Native Videos (a.ok.a. In-Feed Videos)

The nice majority of movies shared on LinkedIn are native movies, both uploaded straight or recorded by means of the LinkedIn app.

Once printed, native movies seem within the LinkedIn feed. Based on how viewers remark and, to a lesser extent, whether or not they like and share, it’ll be distributed over a number of days.

Learn From the Pros

Jack Taubl, an account government at Forrester, recorded a track about year-end gross sales woes.

LinkedIn Native Video Ideas

  • Ask for Advice: Everyone loves to be requested for his or her experience. This encourages engagement and commenting, which the LinkedIn algorithm likes.
  • Post Company News: What is perhaps thought of bragging on different websites is honest recreation on LinkedIn. People are all in favour of who you’ve employed, who you’ve acquired, and what occasions you propose to attend—no caveat wanted.
  • Talk About Your Solution: The focus must be on the issue your product solves, not simply your product itself. Simply posting details or photos with out context isn’t as partaking as speaking a couple of problem overcome.
  • Discuss Your Vision: Inspire others by speaking a couple of mission that’s bigger than your organization.
  • Share Customer Stories: Help others be taught by speaking about points you helped your prospects overcome. Do it in a approach they’ll discover flattering and ask their permission first.
  • Share Interviews: Host a Q&A with an government or somebody you linked with at a convention.
Learn From the Pros

Vidyard makes use of video clips, movement graphics, animated textual content, and extra to promote our free video software.

Specs for LinkedIn Native Video

LinkedIn native movies could be as brief as three seconds and so long as 10 minutes. LinkedIn’s video participant is simply wanting widescreen format and vertical movies can be both cropped right into a sq. or displayed with pillar boxing.

  • Supports most file codecs
  • Aspect ratio 1:2:four or 2:four:1
  • Max file measurement 5 GB
  • Minimum decision 256 x 144 pixels
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Get the Social Media Video Specs Guide cover graphic for Social Video Specs Guide Every totally different social platform has its personal necessities for movies. Every single one is on this information. Get the Specs