Debunked with Cold Hard Facts


November 7, 2019·6 min learn

There are tons of frequent misperceptions that stop companies from getting began with—and getting the total potential out of—video. Find out the reality.

Video has exploded within the B2B panorama over the previous few years, turning into a staple in as we speak’s fashionable advertising and gross sales toolkit. However, there are some frequent misconceptions and video advertising myths that maintain companies from reaching their full video potential. Many have ended up with a tarnished opinion in regards to the effectiveness of utilizing video of their present initiatives to really drive the outcomes they wish to see.

But, that couldn’t be farther from the reality.

Video is right here to remain. According to a research we carried out with Heinz Marketing, 68% of organizations plan to extend their degree of funding in video within the subsequent six to eight months. More advertising and gross sales professionals are realizing that video performs an essential position all through your entire shopping for journey, together with the gross sales cycle, and are experiencing first-hand the true impression it will probably have on their enterprise.

blog image CTA for The Heinz Marketing Report: Using B2B Video to Drive Results

Report: Using B2B Video to Drive Results blog image CTA for The Heinz Marketing Report: Using B2B Video to Drive Results This unique analysis report delves into B2B advertising and gross sales management views on utilizing video. Get the Report