Let’s admit it!
Product Video is the Master Key to eCommerce conversions.
Meaning, you can not, and shouldn’t, take product movies with a grain of salt. This, additionally means, product pictures and product movies have to co-exist like by no means earlier than. And, there aren’t any two methods about it, until, in fact, you’re creating movies for private viewing and never for buyer consumption.
Here’s the issue:
Nearly 35% of the eCommerce websites have dumped movies in some obscure nook of their product pages. Even when they could have marshaled vital sources and cash to get a correct video made. Needless to say, prospects of those websites might not take the difficulty to scroll all the way down to the place to the place these product movies are positioned.
E.g. Build.com prospects should scroll down so much earlier than they’ll discover the product web page movies.
Such product movies, relaxation assured, won’t ever be a focus for a single buyer. So, in a method, these websites are literally defeating the aim of making a video, which is to seize increasingly more buyer consideration.
If you’re nonetheless not satisfied concerning the significance of product movies, the stats shared beneath are certain to influence you to take some proactive measures to get your movies proper in your product pages:
- ECommerce product pages with video convert 80% higher than these with out
- 74% of the customers watching an explainer video would find yourself shopping for the product
- 60% of the shoppers want watching a product video over studying an outline
This put up will deal with the location facet of your product movies in addition to different important parts to speed up your eCommerce conversion charges.
#1. Not Placing Product Videos proper subsequent to the Image Gallery
For all of the stats and information that emphasize the importance of product movies, we have to clear the primary hurdle: getting your prospects to view your movies. You might have moved heaven and earth to get your movies proper; nonetheless, it makes little distinction in case your prospects will not be viewing it.
The level is, placement of movies performs an important function of their discoverability. Ideally, your product movies must be positioned proper subsequent to the picture gallery or blended up with different pictures inside your picture gallery. If not, the person will face a tough time finding your video.
Users, if something, anticipate pictures, 360-degree views, and movies to be positioned collectively as a result of movies complement your product pictures. So, it doesn’t matter what, ensure your movies are set proper beside or are blended up with the primary product pictures on the Product Page.
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ASOS website will get it proper with its product web page movies.
Further, earlier than interested by the location of your product movies, get your act proper by way of picture galleries.
Sindicate put, your picture galleries must be proper on the prime of the product web page. Why? It’s as a result of customers inevitably view the picture gallery once they land on the product web page. And while you add movies to the picture gallery, it will mechanically improve their discoverability.
Furthermore, you’ll want to add all of your product movies within the picture gallery and never only one or two.
It’s additionally essential to notice that you’re free to repeat your movies elsewhere as effectively in your product pages and never simply within the picture gallery. In reality, you might consider embedding it within the content material part all by the product web page. If launching product web page movies will not be a part of your wheelhouse, search the assistance of prime video manufacturing corporations to launch polished, purposeful, fool-proof movies.
#2. Not Overlaying Video Thumbnails with ‘Play’ icon
Once you’ve got blended up movies with commonplace picture gallery thumbnails, the subsequent step must be to overlay it with a “play” icon.
Users can simply make out a video from the picture thumbnails if the movies have the ‘play’ icon displayed on them. So, it doesn’t matter whether or not you place them subsequent to the picture gallery thumbnails or make them part of the picture gallery thumbnails. According to Baymard Research, even nonetheless frames from movies overlaid with a ‘play’ icon works effectively with the person.
Adidas has positioned a product video proper subsequent to its first picture. Though the video is blended with different picture gallery thumbnails, it stands out due to the “play” icon overlaid on the video thumbnail.
What’s extra, keep away from utilizing tabs to separate the video thumbnails from picture thumbnails within the picture gallery. Why? Because it has been noticed that tabs trigger extreme discoverability tissues.
#3. Not Focusing on the Product, however on the Plot
If you’re planning to create a product video storyline on the traces of a Hollywood film storyline, be relaxation assured, it will be a complete catastrophe.
Film manufacturing and product movies are like chalk and cheese. For movies having a compelling plot is a prerequisite, which isn’t the case with product movies. The product video ought to singularly deal with the product and its advantages. We don’t want an Aladdin with a magical genie giving form to your product. Make it plain and easy, however highly effective. Focus on the issues and the way your product has been specifically designed to deal with the problem. Make it easy — no beating across the bush.
Believe it or not, there’s a magic method to get extra views to your product movies. One, place them proper up entrance alongside pictures. Two, get the message proper; no BS, no fluff.