Ceridian, HubSpot, and Zycus Turn to Video to Drive Marketing, Sales

April 21, 2020

As companies ramp up investments in digital communications, on-line occasions, and distant work insurance policies, groups are turning to on-line video to energy conversations with prospects, clients, and staff.

KITCHENER, Ontario – April 21, 2020 – Organizations across the globe are embracing on-line video as a extra private and compelling manner to interact their audiences in an more and more digital enterprise world. Global organizations, together with Ceridian, HubSpot, and Zycus, have turned to video to energy advertising campaigns, speed up gross sales offers, assist buyer communications, and disseminate very important firm data shortly and securely. By integrating video into each step of the enterprise, these organizations are unlocking new income potential whereas making video creation and publishing a core a part of their firm tradition–a vital competency for the way forward for enterprise. 

“Today, businesses are relying more and more on digital channels to communicate with prospects, customers, employees and colleagues. Traditional face-to-face interactions are becoming less common, and many in-personal events and gatherings have moved to virtual online formats that span a global scale,” says Ashish Agarwal, Head of Digital Marketing and Strategy at Zycus. “To meet the wants of the fashionable market, many entrepreneurs and gross sales reps have turned to video as a result of it scales, provides persona to any message, and is way extra handy, participating, and memorable than text-based options.”

While video is now generally used for social media advertising and worker coaching, enterprises similar to Ceridian, HubSpot, and Zycus are leveraging Vidyard’s enterprise video platform and private video messaging instruments to make video a mainstay of their broader advertising, gross sales, and worker engagement applications:

  • Ceridian, a world human capital administration know-how firm, makes use of video to create highly effective, private, and impactful buyer connections.
  • HubSpot, a number one development platform, watched as video in gross sales unfold like wildfire throughout their group, with the medium now driving 4x extra booked conferences than different gross sales techniques.
  • Zycus, a number one international supplier of procurement efficiency options, will get essentially the most out of their video investments by producing higher-quality leads, closing extra gross sales offers, and bettering the worth of inside communications. 

Ceridian: How This HR Tech Leader Became a Video-Enabled Business 

At Ceridian, video performs a critically vital function in the way in which they method, interact and assist their clients. 

When Andrei Vexler, Director of Video Marketing, joined Ceridian and found that he might tie Vidyard into Salesforce, he knew video might positively affect the way in which Ceridian’s advertising and gross sales groups labored. There was an enormous profit to understanding precisely what movies their prospects had been watching, when, and for the way lengthy. And having video content material in a single place, versus hosted on a number of platforms, made it simpler to handle and to seize the precise metrics that they wanted.

Ceridian’s advertising and gross sales groups use video to create highly effective, private and impactful buyer connections. With the assistance of Vidyard, Ceridian has discovered its video ‘happy place’ with groups utilizing video to assist each step of the customer’s journey. Read extra about Ceridian’s story

HubSpot: Drives Global Sales Performance by Embracing Personal Video 

HubSpot was based on the precept of “inbound,” the notion that individuals don’t need to be interrupted by entrepreneurs or harassed by salespeople—they need to be helped. 

Back in 2017, gross sales rep Adam Rataj was the primary particular person at HubSpot to uncover the ability of video for gross sales. Instead of leaping on a name with a buyer to ask a query or reserving a digital assembly to do a fast demo, he merely recorded a brief video to showcase a characteristic or show a job. Within six months, the advantages of including video to prospecting efforts unfold like wildfire throughout their group. When HubSpot reps integrated private video into the combination, the ratio of movies despatched to conferences booked was 6%. That’s 4x larger than all different actions mixed. 

Today, the HubSpot crew depends extensively on video to energy their total enterprise. They’ve woven video throughout their web site and weblog to clearly clarify advanced concepts, prioritized video as a robust manner to share their buyer tales, and shifted to video-based coaching and studying applications to get the correct data into the correct fingers. Video makes up an enormous a part of HubSpot’s occasions technique, too. Many occasions at the moment are being hosted nearly through video, and video-recorded periods of their INBOUND content material has been made out there on-line. 

In 2018, HubSpot even partnered with Vidyard to launch HubSpot Video as a result of they noticed an unbelievable alternative in the way in which they may ship a fully-integrated video answer to HubSpot’s advertising, gross sales, and service clients. Watch the video case examine and learn extra about HubSpot’s story.

Zycus: Drives Quality Leads and 6.6x ROI with Video

Early to embrace video, Zycus’ advertising crew has lengthy understood the ability of the medium when it got here to participating with prospects. They had been busy importing on-demand webinars, govt interviews, and product demos to YouTube. The drawback was, whereas their YouTube-hosted movies had been producing hundreds of views every, their advertising crew couldn’t seize these leads. Even extra troubling, guests viewing Zycus YouTube channel had been being supplied up an unrelated (or worse, a competitor’s) video. 

Ashish Agarwal, Head of Digital Marketing and Strategy for Zycus, noticed the advantages to transferring to a video-hosting platform like Vidyard. 

“With no embedded call to action (CTAs) on our YouTube video content, and no way to capture or track those leads, we were letting prospects slip through our fingers. We were unable to control the process,” Agarwal says. “Since moving to Vidyard, now we get the most out of our video investments so that we can generate higher-quality leads, close more sales deals, and realize higher ROI.” 

Inspired by their advertising groups’ success utilizing Vidyard, many different groups have jumped on board and now use video to talk extra successfully with their prospects, companions, clients, and colleagues. Zycus has discovered that each time they used a video in a marketing campaign, they skilled a 6.6x ROI (price of video spend vs. dimension of gross sales alternative). Read extra concerning the Zycus buyer story

To study extra about how Vidyard’s enterprise video platform can energy video throughout any group with an answer that’s safe, scalable, and constructed for enterprise, go to: https://www.vidyard.com/enterprise-video-platform/ 

About Vidyard

Vidyard is the video platform for enterprise that helps organizations drive extra income via using on-line video. Going past video internet hosting and administration, Vidyard helps companies drive larger engagement of their video content material, monitor the viewing actions of every particular person viewer, and flip these views into motion. Global leaders similar to Honeywell, LinkedIn, Citibank and Sharp depend on Vidyard to energy their video content material methods and flip viewers into clients.


Media Contact:

Sandy Pell, Head of Corporate Communications, Vidyard


Sandy Pell

Sandy Pell

Sandy Pell is the Head of Corporate Communications at Vidyard. Sandy was named one in all Canada’s PR Top 30 Under 30 by PR in Canada, and one of many Top 20 TechGirls in Canada by the C100. When she is not crafting distinctive communication items you will discover her remodeling clean areas into outstanding locations as a industrial mural artist.

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