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Video: The Buyer Enablement Tool

The idea of “Buyer Enablement” is to make the buying process easier for buyers by providing the resources and information they need when they need…


How to make irresistible content

Some forms of content are overused. But, in B2B marketing, interactive video isn’t one of them. It represents an opportunity to make irresistible content that…




Video content management: who benefits?

by Bruce McKenzie Successful video content management ensures that all the video you produce and distribute benefits customers. If your content marketing strategy includes white…