Can Taylor Swift’s “Me!” Dethrone Ariana Grande and BTS in the Battle of Pop Royalty?


Pop icon Taylor Swift is again on the scene after releasing her first new music video in over a 12 months. After constructing followers up on Instagram for a thriller shock on four/26, her new video, “Me!” lastly premiered final night time.

But will it beat out present musical sensations Ariana Grande and Okay-pop’s BTS?

The takeaway: Taylor’s “Me!” nonetheless wants 20M extra views to overhaul Grande’s “thank u, next” as the third most-viewed video in 24 hours. She wants nearly twice that to take the crown away from BTS.

As everyone knows, the pop music panorama is treacherous territory, and TSwift is not any stranger to the battle. Will “Me!” be sufficient to land her at the prime of the video charts but once more? As we’ve reported earlier than, Okay-pop artists, particularly mega-stars BTS, have dominated the (clean) house in TSwift’s absence (sorry, we couldn’t assist ourselves).

For this text, we thought it’d be fascinating to pit BTS and Taylor Swift towards one another by inspecting what number of cumulative views every artist had 24 hours after the publication of a music video.

Here at Tubular, we consult with this as the V1, which examines views as a perform of time (in this case, a day.) A excessive V1 signifies that an artist acquired a major quantity of views in the first 24 hours of publication and vice versa. This is a good metric to make use of if you wish to make an apples-to-apples comparability of views between a video launched final week to a video launched final 12 months.

Let’s take a better look utilizing the instance under the place we looked for the highest V1 for music movies courting again to final 12 months:

Can Taylor Swift’s “Me!” Dethrone Ariana Grande and BTS in the Battle of Pop Royalty?
Top 5 Videos with the Highest V1 of the Last 365 Days. BTS and Ariana Grande characteristic prominently (knowledge unique to Tubular).

By filtering for highest V1, we see that Okay-pop teams declare 4 of the prime 5 highest-viewed music movies on the first day after add. Giving proof to our declare of BTS’s dominance, the group not solely has the two highest V1’s, however their video “Boy with Luv” beats out the solely western pop artist on the checklist, Ariana Grande, by 27.9M views on the first day. We’re sorry, Ariana, however thanks, subsequent…

Since Swift was noticeably absent from the scene final 12 months, she doesn’t seem in any respect in the prime 5. But if we check out the knowledge over the previous two years, we are able to begin to see how the TSwift camp is in place to presumably pull off the upset!

Cumulative knowledge from 2017-2019 exhibits Taylor beating each BTS and Ariana in phrases of complete views, regardless of the proven fact that she hasn’t launched any movies since 2018!

  • Taylor Swift: 5.2B Views on YouTube
  • BTS: four.9B Views on YouTube
  • Ariana Grande: four.8B Views on YouTube

Taylor has an opportunity, however with solely 29.3M views at the time of writing, she’ll want nearly 21M extra views to upset Ariana’s maintain with “thank u, next” and nearly 49M extra views for her to take #1 V1 for music movies in 2019.

Good Luck, Taylor. We’re rooting for you!

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