Talking heads make for OK movies in online sales meetings. But well-thought-out visible help can ship much more infomation quicker.
Increased familiarity with online video platforms like Zoom has opened up alternatives to face out from the group with higher high quality video. Maybe you’ve already improved your on-camera sport with professional lighting suggestions or by including a spiffy digital background. But there are nonetheless loads of alternatives to make higher use of video in online sales meetings.
Beyond speaking heads.
Still, a prerecorded spokesperson is probably not the best visible help for an online dialog a few know-how resolution. PowerPoint help could be efficient, so long as you don’t have individuals gazing bullet factors for minutes on finish. You can personalize, and enhance a PowerPoint shows by retaining your self in the image.
For an online video assembly, video is a extra pure sort of visible help than PowerPoint. But the product explainers, webinars, tutorials, and branding movies you used in your video advertising and marketing applications had been designed to achieve the widest potential viewers of shoppers and prospects. They aren’t social sufficient for socially distanced promoting. They are in all probability too lengthy, too impersonal, and out-of-context on your present state of affairs.
What sorts of video can enhance online sales meetings?
Single topic. You will need movies that match naturally right into a dialog. Ideally, they are often proven when the topic comes up — so that they shouldn’t cowl a couple of topic.
Little or no narration. Unlike PowerPoint, a narrated video doesn’t give the presenter a lot alternative to take part. Narrated movies are good for messaging consistency. But knowledgeable narration could make the dialog much less pleasant and informal, and an unprofessional narration could be distracting. Adding on-screen textual content will assist guarantee messaging consistency with out monopolizing the dialog.
Short. Break down the topic into a number of segments. If it’s a “live” presentation, you don’t want 100% visuals — only for these components the place the presenter wants some visible help.
Simple. Videos used in online meetings could make an enormous impression by explaining one thing the shopper is in, in the shortest potential time. You’ll have to put a number of thought — and possibly some trial-and-error — into the content material of the video. But you don’t want so as to add a number of pizzazz.
Reusable. A video designed for online dialog will probably be helpful in social media conversations, too.
(ICYMI — listed here are some free video assets we suggest)