Best Practices for Using Video in Sales Emails

November eight, 2018

Embedding private movies in emails may be formidable to anybody making an attempt it out for the primary time. For most, it’s a problem to get in entrance of the digital camera in the primary place.

I bear in mind after I first began at Vidyard, I used to be so self-conscious about filming my outreach movies when different folks had been round. Now, I’ll just about movie anyplace at work (so long as there’s good lighting, in fact). Not positive learn how to get snug? I wrote a put up with a few of my high video promoting ideas for new gross sales reps.

Since the video just isn’t meant to face alone, it’s essential to think about the encircling textual content and the way you need to use it to set your video message up for success. Your video is the primary course, the textual content earlier than it’s the appetizer (which whets the viewers’s urge for food for the video), and the ask on the finish is the dessert. Let’s dig in:

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Have a depraved topic line  

If there’s a video in the e-mail, let your recipient find out about it. After all, including video to electronic mail can enhance open charges as much as 300%. I put [VIDEO] proper in the beginning of the topic line, then comply with it with one thing quick that packs a punch.

If I get a referral, I ship a video with the topic line, “INSERT NAME HERE said we should chat!” or if it’s been a short time since I’ve heard again from somebody, I’ll say one thing like, “just following up :)” or “just checking in :).” Use lowercase when you may; it catches folks’s consideration as a result of it seems to be so misplaced.  

Keep it quick and candy

Long emails are useless. Even should you’re not together with a video, solely embody related particulars in the textual content. By pointing the recipient to a continued dialog and getting them to simply accept that call-to-action, you’ve granted your self the chance to develop on the factors that you simply outlined in the physique of the e-mail. The electronic mail is solely there to supply an thought of what’s to return.

Build credibility  

In different phrases, all the time embody social proof in your electronic mail. For instance, when reaching out to a prospect, embody a metric from one other buyer in their trade that they might care about.

You can stir pleasure about what it’s a must to supply, however you need that to translate right into a dialog. Give folks a cause to maintain listening.

Using Video in Email
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Make the phrases and video work in tandem  

We all the time say that video + textual content = one concise electronic mail.

Rather than utilizing the e-mail to repeat the messaging in the video, hold it easy by summarizing the fabric.

Be clear in regards to the video size earlier than you insert it. If it’s solely 33 seconds lengthy, somebody might be going to make the time to observe it, slightly than assuming that it’s 5 minutes lengthy.

Highlight the three details to think about from the video, and place the factors proper beneath it.

Always have an ask

End your electronic mail with a call-to-action. Whether it’s asking for time to speak or pointing to a different piece of fabric, by no means let your message go darkish. Illustrate the following step.

I like to recommend going large and being direct along with your ask.

For instance, should you’re making an attempt to ebook a gathering, don’t ask the particular person if subsequent week works for them. Instead, say one thing like, “How does Friday at 4:00 p.m. sound?” Not solely does this present confidence, nevertheless it additionally suggests that you’ve got different issues happening.

A reminder: it’s a finest follow to convey your character into this course of. There are a ton of the way to get artistic along with your outreach. Have enjoyable along with your whiteboard, make use of your co-workers for cool thumbnails, and even get the particular person you’re reaching out to concerned by blowing up their LinkedIn profile image. It may sound loopy, however belief me, it will get that click on.

Our Video Inspiration Hub is ever-evolving and crammed with tons of data about learn how to use video in any respect levels of a consumer relationship. Who is aware of? Maybe you’ll be the following one to set an instance.

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Khadijah Plummer

Khadijah is an English main turned BDR; when not making calls or movies, she may be discovered studying, shopping for vinyl, or making tacos.

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