As the online game business continues to develop, so do the sponsorship alternatives for manufacturers and media corporations all over the world.
Don’t consider me? In August 2019, the ten most-watched sponsored content material campaigns throughout YouTube gaming channels and creators earned 23.8M views of their first seven days (V7) alone!
That’s about 300Ok extra views than July’s prime ten campaigns earned. While views could not proceed to rise each month, this 23.8M depend is substantial and exhibits the simple enchantment of gaming movies.
So with out additional ado, let’s try the highest ten sponsored campaigns throughout the online game business from August 2019, and what they will educate manufacturers and media corporations able to arrange sponsorships of their very own.
Top Video Game Industry Sponsored Content from August 2019
How Game Developers Continue to Rake within the Views
The majority of August’s sponsors hailed from — shock, shock — the online game business. Their YouTube gaming companions had been clearly chosen to assist unfold the phrase about their very own titles and new launches.
Near the highest of the chart at #2 final month was UK-based recreation studio Masomo, which focuses on making social video games for telephones and tablets. The developer labored with a well-recognized face on the sponsored content material leaderboard for gaming: US-based Preston.
Masomo and Preston’s partnership resulted in a well-liked clip a couple of real-life “prop hunt”-style recreation of hide-and-seek, the place the individuals are solely allowed to cover in areas marked off by the identical colour of tape they had been assigned at the beginning of the sport. The shenanigans generated a sponsored V7 of 3M views:
Next up was Monster Legends Community, creator of the role-playing battle recreation Monster Legends. Based in Spain, the developer of this title teamed up with Canada’s VanossGaming (one other acquainted face on the sponsored gaming leaderboards) to position third with a 2.6M V7 on a video about Minecraft fails and humorous moments.
For August’s fifth most-watched sponsored marketing campaign within the online game business, we flip our eyes again to the U.S. for each the sponsor Rise of Kingdoms and YouTube gaming creator FaZe Rug. In case you didn’t know, the FaZe Clan is without doubt one of the hottest gaming teams on the earth, and Rug is part of it in addition to certainly one of its most-subscribed members.
Boasting the best sponsored seven-day engagement charge (ER7) of August’s prime ten campaigns at three.6x (2.6x greater than common engagement charges on YouTube), Rise of Kingdoms and FaZe Rug’s team-up produced a clip the place random strangers on the road had been examined on Fifth-grade degree data for an opportunity to win $1000. It earned a 2.1M V7.
August’s leaderboard wouldn’t be full with DoubleJump. The Canadian recreation developer has been a prime ten sponsor on the online game business leaderboard since March 2019, most likely due to its month-to-month partnerships with its co-founder SSundee. The studio and YouTuber had one more profitable video in August about guessing Fortnite skins (2.1M V7).
Last however not least was the France department of triple-A developer Ubisoft. Working with VanossGaming on a humorous moments video from the sport Rainbow Six Siege, the 2 earned a 2M V7 to land at #10 in August.
There are a pair issues different recreation studios can be taught from these sponsorship successes. For starters, don’t really feel you must persist with YouTube gaming creators in your individual nation. If the variability in origin of final month’s sponsors and creators show something, gaming is liked the world ‘spherical and can pull in thousands and thousands of views with the appropriate partnership.
Also, sponsored content material doesn’t need to be simply about video video games. For instance, two of the highest campaigns from August each by way of views and engagements had been about real-life video games and trivia questions. There’s overlap right here to discover associated subjects that gaming audiences are additionally enthusiastic about.
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Tech and Food Brands Resonate with Gamers
Each time we’ve lined the sponsored content material leaderboard for the gaming business, we’ve seen 4 non-gaming industries do notably nicely partnering with creators on branded content material: media, tech, electronics, and meals. This continued to be true in August, however with a number of totally different sponsors main the best way.
Sitting fairly at #1 was audiobook media firm Audible, which sponsored a video by The Game Theorists about fashionable gamer Ninja’s transfer from Twitch to Microsoft’s new streaming platform Mixer. The clip pulled in a whopping three.3M sponsored views in simply seven days and was tied with Ubisoft and VanossGaming for the second-highest ER7 of the month at 2.4x.
It’s fascinating to notice right here that Audible is owned by Amazon, which additionally owns Twitch. Why then would Audible sponsor content material that talks a couple of competitor to certainly one of its sister properties?
The reply could possibly be in the best way MatPat of The Game Theorists dealt with the clip. At the top of the video, he stated he believes Ninja’s transfer to Mixer is doomed, and if that is tied to Mixer in any method failing to launch as a platform, Twitch will nonetheless be thought-about a go-to vacation spot for dwell recreation streaming.
But let’s transfer on to ExpressVPN’s partnership with JonTronShow. The creator has labored with tech manufacturers previously, so it is smart he’d be up for working with a VPN supplier like ExpressVPN. They earned a 2.5M V7 to land at #four due to a clip of Jon rating well-known structure and buildings.
There’s additionally Hot Pockets, which earned a spot on July’s leaderboard for the online game business, as nicely. The microwavable meals firm caught with Preston, its accomplice from July, to create a comedy video about spying on his spouse for 24 hours that landed at #6 for August with a 2.1M V7.
Raycon additionally appeared on the leaderboard once more, this time at #7 due to its team-up with Corridor Crew. The wi-fi earbuds firm and the manufacturing studio labored collectively previously on movies that analyze visible results, which was the identical they did for August besides this time they lined poor stunt work to earn a 2.1M V7.
The final model to land within the prime ten was drink firm Bang Energy. It partnered with Australian YouTuber Muselk on two movies for a weighted V7 of 2.0M. Both movies function negative-leaning titles like “I LOST EVERYTHING (Minecraft),” implying that Muselk’s viewers is able to watch probably controversial or irritating content material no matter it being branded content material or not.
If you’ve adopted the previous few sponsored gaming leaderboards, you’ve most likely seen that the majority creators within the online game business are sponsored by fellow recreation builders, tech corporations, meals manufacturers, and a few different industries.
While these kind of corporations will most likely proceed to dominate gaming sponsorships, we’re excited to see new industries that don’t appear associated to gaming finally become involved within the area. There’s loads of room to share, particularly the extra fashionable gaming and esports grow to be.
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