An Easier Way to Understand Your Videos’ Impact


June 12, 2018

Sales and advertising groups are extra data-driven than ever—and that’s very true of organizations utilizing video. But there’s are nonetheless many organizations who’re fighting video reporting and the flexibility to perceive the clear worth and impression video has on their group.

With a lot video knowledge obtainable to advertising and gross sales, what ought to leaders be measuring and reporting on to show the impression on pipeline, alternatives, income, and take advantage of knowledgeable choice when it comes to your video advertising technique?

Luckily Vidyard has been engaged on making it as simple as attainable for organizations to report on the impression video has on numerous components of your group. With the Vidyard Salesforce Reporting Package, gross sales and advertising leaders are actually ready to simply perceive the clear worth and impression that video has on their enterprise, together with pipeline, alternatives, and income influenced by video.  



The stories bundle consists of a set of pre-built stories and dashboards in Salesforce. These had been developed primarily based on finest practices for measuring the success of groups utilizing video to generate and interact leads all through the customer’s journey.

Use the stories bundle to perceive:

Marketing stories

  • Top video by variety of alternatives influenced
  • Top movies by greenback quantity of pipeline influenced
  • Top movies by greenback quantity of closed income influenced
  • Top account by video views

Sales stories

  • Number of reps’ movies considered by contacts and leads
  • Number of reps’ movies considered
  • Dollar quantity of pipeline influenced by video
  • Dollar quantity closed with video by rep
  • Average video retention fee by rep

Let’s check out what you’ll get with the Marketing bundle

It’s just like the outdated saying goes—If a tree falls within the woods, and also you aren’t ready to measure the impression of it in your group, did it truly generate ROI?

With our new Salesforce Reporting Package now you possibly can measure the impression of your advertising movies, and acquire perception into what movies are influencing your pipeline, supplying you with probably the most full video reporting bundle. 

This permits you to make the neatest video technique selections as a result of now you can see which messages, video varieties, video content material is having the largest impression in your group.

Let’s check out what you’ll get with the Sales bundle

With the Sales bundle, you’ll perceive how video is influencing your offers with pre-built Salesforce stories and dashboards. You’ll give you the chance to see metrics just like the variety of movies despatched by rep, and pipeline generated with video.

This Allows you to simply gauge the impression video is having in your gross sales cycle and the distinction it’s making for particular person gross sales reps. You’ll give you the chance to take a look at high performers and see what they’re doing with video that may be shared with the remainder of staff.

Vidyard Logo

Put Your Videos to Work Create, host, handle, and share your movies.

Sign Up Free


Like we mentioned at first gross sales and advertising groups are extra data-driven than ever—and that’s very true of organizations utilizing video. With these new reporting packages, you’ll give you the chance to really see how exhausting your video content material is working, create a video technique that really aligns along with your viewers, and permit you to affect much more pipeline and offers.

To be taught extra about how these new Salesforce Reporting Packages can level-up your video reporting to your advertising and gross sales groups, e book a demo immediately!

Vidyard Logo

Put Your Videos to Work Create, host, handle, and share your movies.

Sign Up Free

Hannah Cameron

Hannah Cameron

Hannah was a Content Marketing Manager at Vidyard. When she isn’t planning killer content material or capturing enjoyable movies, you’ll discover her taking part in video video games, binging true crime podcasts, or planning her subsequent highway journey!



Source hyperlink Video Marketing Tips

Be the first to comment on "An Easier Way to Understand Your Videos’ Impact"

Leave a comment

Your email address will not be published.


*