A UK bank card rewards startup geared toward millennials and Gen Z customers has stumbled upon a mixed enterprise mannequin that has now secured it £12.5 million ($15.4m) in an fairness spherical from buyers.

Yonder is a bank card closest in operation to AMEX or Chase Sapphire within the US, nonetheless, it combines that bank card purchasing mannequin with a points-based rewards scheme to make use of at London venues corresponding to cinemas, wine retailers, and eateries. In different phrases, it’s as if it was a mix of a journey expertise startup and a bank card.

Certainly, cofounder Tim Chong, Yonder CEO informed me: “One buyer actually described us as a mix of Amex, meets Secret London/NYC and Monzo.”

In addition to the £12.5m in fairness spherical it’s additionally raised £50 million of debt in an effort to increase its gives within the UK, outsdie of its residence base in London.

As Chong informed me: “We’re not a financial institution. So we have to finance the bank card receivables once you spend on the cardboard. It’s a debt warehouse. So the debt is financing the bank card property particularly.”

The Sequence A funding spherical was backed by capital corporations Northzone and RTP World, with angel buyers Joseph Moore, Crust Bros founder, and Kunal Shah, the founding father of Cred, becoming a member of current main shareholders Sharmadean Reid, GoCardless founder Matt Robinson, and former footballer Rio Ferdinand.

“It’s bringing collectively rather more of a metropolis companion expertise, slightly than simply doing a bunch of economic product. It’s very a lot experience-led, rather more like how you would describe an Airbnb expertise whereas versus the Reserving.com expertise. In the mean time, simply the place we’re beginning, however our plan is to take this international,” Chong added.

Expat founders Chong, Harry Jell and Theso Jivajirajah launched Yonder after being unable to search out good credit score choices for ‘expats’ within the UK.

Yonder plans to increase its spherical to members via a non-public crowdfund, going reside in April.

The funding has resulted in a post-money valuation of greater than £70m.