Advertising foundation course –


The Level four Advertising course is meant for individuals who want to purchase a background of the core actions present in an promoting company or a advertising and marketing and communication division of any firm.

Aims

The goals of this qualification are to allow candidates to develop a broad understanding in the important thing areas of:

  • Introduction to Advertising
  • Advertisers and Advertising
  • Advertising Agency
  • Advertising Effectiveness
  • Practical Aspects of Advertising
  • Law and Ethics of Advertising

Mode of supply: Online

Join the course

Syllabus Topics

PART 1: ADVERTISING

  • Who pays for promoting?
  • Advertisers
  • Advertising company
  • Advertising affiliation
  • Media homeowners

PART2: ADVERTISERS

  • The promoting supervisor
  • How promoting occurs?
  • The want for planning
  • Quantified targets for measurable outcomes
  • Assessment of outcomes
  • Deciding on promoting funds
  • Advertising to gross sales ratios
  • Advertising media analysis

PART three: THE ADVERTISING AGENCY

  • The function of promoting businesses
  • How promoting businesses receives a commission
  • To use an company or to not use an company
  • How promoting businesses function
  • What sort of an company for which shopper
  • Choosing an company
  • Working successfully with an company
  • How businesses get enterprise

PART four: IDENTYIFYING AND UNDRESTANDING THE TARGET AUDIENCE

  • Market segmentation
  • Market focusing on

PART 5: ABOVE, BELOW AND THROUGH THE LINE ADVERTISING

  • Above the road promoting
  • Primary and secondary media
  • The press
  • Online promoting
  • Online promoting spend
  • Advertising media: under the road

PART 6: MEDIA EFFECTIVENESS

  • Independent media surveys
  • Readership and circulation
  • Audit bureau of circulations

PART 7: THE PRACTICAL ASPECTS OF ADVERTISING

  • Copywriting
  • Layout and typography
  • Printing processes

PART eight: LAW AND ETHICS OF ADVERTISING

  • Legal versus voluntary controls
  • Characteristics of laws
  • Characteristics of voluntary controls
  • Common and statute regulation
  • Law of contract
  • Contracts in promoting
  • Invitations to deal with
  • Void and voidable contracts

Join the course on-line

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